Ep. 2145 The influencer marketing playbook | wine2wine Business Forum 2023

Ep. 2145 The influencer marketing playbook | wine2wine Business Forum 2023

Welcome to Episode 2145, where we present a session recording from the wine2wine Business Forum 2023. Today’s episode is entitled “The influencer marketing playbook: how to successfully navigate the Ins and Outs of influencer marketing” and is led by Amanda McCrossin and Kristen Reitzell. Italian Wine Podcast is proud to be a media partner of wine2wine Business Forum and is pleased to present this series of market-focus sessions, recorded in Verona in November 2023. wine2wine Business Forum is an international wine business event held annually in Verona, Italy since 2014. The event is a key reference point for wine producers and wine professionals from around the world, providing an opportunity to network, develop and expand their wine business worldwide. About the session: The influencer marketing industry is booming, and the global sector is expected to grow from $6.0 billion in 2020 to $24.1 billion by 2025. The wine industry is finally seeing influencers as viable business partners to help tap new audiences, improve brand visibility, boost engagement, create content, and even drive sales. Yet, there is still no established playbook for how wineries can master their influencer strategy. This session will break down the key ways wineries can use to discover, entice, and partner with influencers as part of their marketing and PR strategy. Learn the best practices for working with influencers, what influencers are looking for in a partner, ways you can work with influencers to capture compelling content, and how wineries can measure success with proven ROI. About the hosts: Kristen Reitzell is a communications executive with nearly 20 years of experience. As Senior Vice President of Communications & Digital Marketing at Jackson Family Wines, Kristen manages all aspects of the company’s communications strategy, overseeing corporate and family communications, as well as PR and digital marketing across the company’s global portfolio of wineries in California, Oregon, Washington, Canada, England, France, Italy, Australia, Chile, and South Africa. In her 10 years with the company, Kristen has overseen strategic communications for numerous product launches and estate openings. She has spearheaded brand partnerships and led international PR campaigns that have helped expand the global footprint of the company’s wineries. Amanda McCrossin is a certified sommelier, wine personality, and TikTok / Instagram / YouTube creator. As the former Sommelier & Wine Director at PRESS Restaurant in Napa Valley, Amanda worked with the world’s largest, deepest restaurant collection of all Napa Valley wines in the world. During her time the wine program thrived, garnering nominations, accolades, and awards from nearly every major publication and outlet in food, wine, and hospitality. She has been featured by Food & Wine Magazine, Food Network, San Francisco Chronicle, on the cover of SOMM Journal and most recently by Wine Enthusiast who named her a Wine Star nominee for ‘Sommelier of the Year.’ Find more about wine2wine Business Forum at: https://www.vinitaly.com/forum/wine2wine-business-forum/ _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/ Facebook: https://www.facebook.com/ItalianWinePodcast Twitter: https://www.twitter.com/itawinepodcast Tiktok: https://www.tiktok.com/@mammajumboshrimp LinkedIn: https://www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here https://www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Thanks for tuning in! Listen to more stories from the Italian Wine Community here on Italian Wine Podcast!

Episoder(2569)

Ep. 25 Monty Waldin interviews Valentina Argiolas of Argiolas Winery | Discover Italian Regions: Sardinia / Sardegna

Ep. 25 Monty Waldin interviews Valentina Argiolas of Argiolas Winery | Discover Italian Regions: Sardinia / Sardegna

This Italian Wine Podcast journey today takes us to the beautiful island of Sardinia with Argiolas winery. Monty Waldin chats to Valentina Argiolas who helps listeners discover Sardinian grape varieties and the typical wine and food culture of the island. Sardinia is also the region which boasts the greatest number of centenarians alive. Sip some excellent Sardinian wine with Monty to learn how to drink from the fountain of youth!

17 Mai 20177min

Ep. 24 Monty Waldin interviews JC Viens (VIA Ambassador & Editor at Spirito diVino Asia) | Education meets Business

Ep. 24 Monty Waldin interviews JC Viens (VIA Ambassador & Editor at Spirito diVino Asia) | Education meets Business

In this podcast, Monty Waldin meets JC Viens, editor of the magazine Spirito diVino Asia and Vinitaly International Academy Ambassador. Monty and JC talk about the perception of Italy and of Italian wine in Asia. JC’s comments offer an interesting reflection about the potential of the Asian market for Italian wine producers.

15 Mai 201713min

Ep. 23 Monty Waldin interviews Henry Davar (Vinitaly International Academy Italian Wine Expert) | Education meets Business

Ep. 23 Monty Waldin interviews Henry Davar (Vinitaly International Academy Italian Wine Expert) | Education meets Business

In this episode, Monty Waldin interviews Henry Davar who completed the Vinitaly International Academy certification course in Verona in April 2017, reaching the Expert Level at first sitting. Henry talks to Monty about growing up in New York City, about his work as wine educator in Las Vegas, and his transformative encounters with Italian wine and the community of Italian wine producers.

10 Mai 20178min

Ep. 22 Monty Waldin interviews Ian D'Agata (Vinitaly International Academy 2014-2018) on Sangiovese | Introduction to Aglianico, Glera, and Sangiovese

Ep. 22 Monty Waldin interviews Ian D'Agata (Vinitaly International Academy 2014-2018) on Sangiovese | Introduction to Aglianico, Glera, and Sangiovese

In this episode Monty Waldin and Vinitaly International Academy Scientific Director 2014-2018 Ian D’Agata discuss Italy’s most widely planted red grape variety: Sangiovese. Ian brings us on a journey through Sangiovese areas in Tuscany and Emilia Romagna. He also talks about the origin of the name and his favorite wine and food combination for Sangiovese. Ian D'Agata is an award winning-wine writer, his book "Native Grapes of Italy" (University of California Press) received the prestigious Louis Roederer International Wine Writers’ Award in the category Book of the Year 2015. He has been writing and lecturing about food and wine for more than 25 years.

9 Mai 201714min

Ep. 21 Monty Waldin interviews Ian D'Agata (Vinitaly International Academy 2014-2018) on Glera | Introduction to Aglianico, Glera, and Sangiovese

Ep. 21 Monty Waldin interviews Ian D'Agata (Vinitaly International Academy 2014-2018) on Glera | Introduction to Aglianico, Glera, and Sangiovese

Here is another episode dedicated to Italian native grape varieties. Monty Waldin and Vinitaly International Academy Scientific Director 2014-2018 Ian D’Agata discuss the Glera grape variety and one of its most famous wines, Prosecco. Join Monty and Ian also to find out how to make the famous Prosecco-based cocktail Bellini. Ian D'Agata is an award winning-wine writer, his book "Native Grapes of Italy" (University of California Press) received the prestigious Louis Roederer International Wine Writers’ Award in the category Book of the Year 2015. He has been writing and lecturing about food and wine for more than 25 years.

8 Mai 201710min

Ep. 20 Monty Waldin interviews Ian D'Agata (Vinitaly International Academy 2014-2018) on Aglianico | Introduction to Aglianico, Glera, and Sangiovese

Ep. 20 Monty Waldin interviews Ian D'Agata (Vinitaly International Academy 2014-2018) on Aglianico | Introduction to Aglianico, Glera, and Sangiovese

Italian Wine Podcast aims to inform, educate, and entertain about Italian Wine. This episode introduces listeners to one of the many native grape varieties which are cultivated in Italy: the Aglianico. Join Monty Waldin chatting to wine expert and Scientific Director of the Vinitaly International Academy (2014-2018) Ian D’Agata. Ian is an award winning-wine writer, his book "Native Grapes of Italy" (University of California Press) received the prestigious Louis Roederer International Wine Writers’ Award in the category Book of the Year 2015. He has been writing and lecturing about food and wine for more than 25 years.

7 Mai 201714min

Ep. 18 Monty Waldin interviews Deborah Brenner of Women of the Vine and Spirits | Italian Wine Personalities

Ep. 18 Monty Waldin interviews Deborah Brenner of Women of the Vine and Spirits | Italian Wine Personalities

In this episode Monty Waldin interviews Deborah Brenner, Founder and President of Women of the Wine and Spirits, the “membership alliance dedicated to the support and advancement of women in the alcohol beverage industry.” Monty meets Deborah on the eve of the inauguration of the European chapter of Women of the Vine and Spirits, launched on 11 April 2017 during Vinitaly. Join Monty and Deborah for a compelling conversation about the work of the alliance in offering support and empowerment for women working in the wine and spirits business.

6 Mai 201719min

Ep. 19 Monty Waldin interviews Anselmo Guerrieri Gonzaga of Tenuta San Leonardo | Discover Italian Regions: Trentino-Alto Adige

Ep. 19 Monty Waldin interviews Anselmo Guerrieri Gonzaga of Tenuta San Leonardo | Discover Italian Regions: Trentino-Alto Adige

In this episode, Monty Waldin hosts Anselmo Guerrieri Gonzaga of Tenuta San Leonardo in Trentino to discuss regional grape varieties, their traditional methods of winemaking, interesting wine and food combinations, and ‘la botte’, an old and unusual wine bar in the heart of the San Leonardo estate. Tune in to Monty Waldin’s and his guests’ storytelling!

3 Mai 20178min

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