Greg Lyons (PepsiCo) | Build a Culture Through Empathy, Kindness and Fun
The CMO Podcast6 Nov 2024

Greg Lyons (PepsiCo) | Build a Culture Through Empathy, Kindness and Fun

This week Jim is joined on The CMO Podcast by Greg Lyons, the Chief Marketing Officer for Pepsico Beverages North America. Greg looks over about $28 billion in revenue, with 10 Billion dollar brands, including Pepsi-Cola, Gatorade, Mountain Dew and Bubly. PepsiCo Beverages North America is part of PepsiCo, a $91 billion food and beverage global powerhouse.

Greg has been with PepsiCo for over 25 years, and CMO since 2017. He was a guest on the show in May 2020–in the early days of the pandemic. Still, to this day, almost five years later, that episode is one of Jim's absolute favorites. In this episode, they return to many of the themes from that recording, and hear Greg’s perspective on empathy, kindness and having fun.

Listen to Greg previous episode from May 2020: https://podcasts.apple.com/us/podcast/greg-lyons-pepsico-serving-empathy-at-pepsico/id1460604334?i=1000475927049

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episoder(417)

Erika Nardini (Barstool Sports) | Be As Nimble As Possible

Erika Nardini (Barstool Sports) | Be As Nimble As Possible

Erika Nardini is the CEO of Barstool Sports, a sports and pop culture media brand covering daily news and highlights through blogs, videos, social media and podcasts.Founded as a print publication in ...

25 Mar 20201h 1min

Andrea Zahumensky (KFC ) | How Core Values Impact Profits at KFC

Andrea Zahumensky (KFC ) | How Core Values Impact Profits at KFC

Andrea Zahumensky is an industrial engineer turned marketer. She is the Chief Marketing Officer for KFC where she oversees all marketing initiatives for the restaurant locations around the world. Andr...

18 Mar 202046min

Jeff Jones & Rick Gomez | The Next Gen CMO Academy

Jeff Jones & Rick Gomez | The Next Gen CMO Academy

In this episode, Jim Stengel sits down with two special guests in front of a live studio audience at Deloitte University! He is joined by President and CEO at H&R Block, Jeff Jones, along with EVP & C...

11 Mar 202058min

Sarah Flynn (Thirty5 Ventures) | Disrupting the Marketplace with Authentic Storytelling

Sarah Flynn (Thirty5 Ventures) | Disrupting the Marketplace with Authentic Storytelling

Sarah Flynn is the General Manager of Thirty Five Ventures which was co-founded by all-star basketball veteran Kevin Durant, and his manager Rich Kleiman. Thirty Five Ventures serves as the umbrella f...

4 Mar 202046min

Vinoo Vijay (H&R Block) | Become Customer-Centric

Vinoo Vijay (H&R Block) | Become Customer-Centric

Vinoo Vijay is the CMO of H&R Block, which is one of the largest tax preparation services in the United States and Canada. Before stepping into the CMO role at H&R Block, Vinoo was the CMO of TD Bank,...

26 Feb 202051min

Jennifer Olsen (UNTUCKit) | Start-Up Marketing Vs Mature Brand Marketing

Jennifer Olsen (UNTUCKit) | Start-Up Marketing Vs Mature Brand Marketing

Jennifer Olsen has had a lengthy career in marketing, working for both start-ups and established brands. She is currently the CMO of UNTUCKit, a clothing company that has reached $200 million in sales...

19 Feb 202054min

Superbowl LIV Marketing Roundtable Discussion

Superbowl LIV Marketing Roundtable Discussion

On this episode of the CMO podcast, Jim is discussing this year's Super Bowl ads with some of the night's biggest marketers including, Ricardo Marques, the VP of marketing for Anheuser-Busch/InBev, an...

12 Feb 202049min

Standout Moments of Brand Purpose

Standout Moments of Brand Purpose

On this week's show, we take a look back at some of the standout moments of brand purpose with our past guests. In this episode, we focus on how these leaders convey purpose in their organizations.Ped...

5 Feb 202040min

Populært innen Business og økonomi

lydartikler-fra-aftenposten
stopp-verden
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
livet-pa-veien-med-jan-erik-larssen
pengesnakk
utbytte
pengepodden-2
finansredaksjonen
okonomiamatorene
tid-er-penger-en-podcast-med-peter-warren
morgenkaffen-med-finansavisen
liberal-halvtime
lederpodden
rss-markedspuls-2
stormkast-med-valebrokk-stordalen
rss-politisk-preik
rss-pa-konto