Greg Lyons (PepsiCo) | Build a Culture Through Empathy, Kindness and Fun
The CMO Podcast6 Nov 2024

Greg Lyons (PepsiCo) | Build a Culture Through Empathy, Kindness and Fun

This week Jim is joined on The CMO Podcast by Greg Lyons, the Chief Marketing Officer for Pepsico Beverages North America. Greg looks over about $28 billion in revenue, with 10 Billion dollar brands, including Pepsi-Cola, Gatorade, Mountain Dew and Bubly. PepsiCo Beverages North America is part of PepsiCo, a $91 billion food and beverage global powerhouse.

Greg has been with PepsiCo for over 25 years, and CMO since 2017. He was a guest on the show in May 2020–in the early days of the pandemic. Still, to this day, almost five years later, that episode is one of Jim's absolute favorites. In this episode, they return to many of the themes from that recording, and hear Greg’s perspective on empathy, kindness and having fun.

Listen to Greg previous episode from May 2020: https://podcasts.apple.com/us/podcast/greg-lyons-pepsico-serving-empathy-at-pepsico/id1460604334?i=1000475927049

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episoder(417)

Marisa Thalberg (Lowes) | Jumping Over Barriers

Marisa Thalberg (Lowes) | Jumping Over Barriers

Marisa Thalberg is the incoming Executive Vice President, Chief Brand and Marketing Officer at Lowe's. She has previously held roles at Revlon, Estée Lauder, Unilever and Taco Bell. At the time of thi...

29 Jan 202052min

Maurice Herrera (Avis) | The Importance of Stratecution

Maurice Herrera (Avis) | The Importance of Stratecution

Maurice Herrera is a marketer focused on both strategy and execution, or as he calls it, "stratecution". He's currently the SVP and CMO of the Americas for Avis Budget Group. He had prior stints marke...

22 Jan 202053min

Jill Cress (PayPal) | Aligning Purpose and Commerce at PayPal

Jill Cress (PayPal) | Aligning Purpose and Commerce at PayPal

Jill Cress is the VP of Consumer Marketing at PayPal. This interview was recorded while Jill was in transition and just beginning her new role at Paypal.Before joining Paypal, Jill was the General Man...

15 Jan 202058min

Adam Petrick (Puma) | From Shoe Company To Lifestyle Brand

Adam Petrick (Puma) | From Shoe Company To Lifestyle Brand

Adam Petrick is a perfect example of someone who has spent his entire career working for a brand he loves. He has spent the last 20 years climbing the ladder at Puma. Starting as an Interactive Market...

8 Jan 202051min

Heather Malenshek (Harley-Davidson) | For the Love of Motorcycles and Milwaukee

Heather Malenshek (Harley-Davidson) | For the Love of Motorcycles and Milwaukee

Heather Malenshek started to ride motorcycles at the age of 12 in the small village of Craigellachie, Scotland. That passion for riding and a knack for marketing led her to become the Chief Marketing ...

1 Jan 202052min

Diego Scotti (Verizon) | Collecting Experiences, Not Titles

Diego Scotti (Verizon) | Collecting Experiences, Not Titles

You could call it serendipitous that Diego Scotti would one day end up as VP of Global Advertising and Brand Management for American Express. As a child, AMEX quite literally saved him and his family ...

25 Des 201950min

Alegra O'Hare (GAP) | The GAP Between Moving Quickly & Slowly Listening

Alegra O'Hare (GAP) | The GAP Between Moving Quickly & Slowly Listening

Alegra O'Hare is the CMO of the American clothing company, GAP. In this role, Alegra oversees global marketing including communications, retail, digital, social media and PR. In her first year in this...

18 Des 201946min

Seth Solomons (Equinox) | Marketing The High Performance Lifestyle

Seth Solomons (Equinox) | Marketing The High Performance Lifestyle

Before Seth Solomons was named Equinox's CMO in May he was a loyal member for over a decade. With over 25 years experience in marketing and a serious interest in a high performance lifestyle he is the...

11 Des 201952min

Populært innen Business og økonomi

lydartikler-fra-aftenposten
stopp-verden
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
livet-pa-veien-med-jan-erik-larssen
pengesnakk
utbytte
pengepodden-2
finansredaksjonen
okonomiamatorene
tid-er-penger-en-podcast-med-peter-warren
morgenkaffen-med-finansavisen
liberal-halvtime
lederpodden
rss-markedspuls-2
stormkast-med-valebrokk-stordalen
rss-politisk-preik
rss-pa-konto