NEOSA Sales and Marketing SIG Meeting: CRM, July 12, 2007

Develop a more strategic approach to your Customer Relationship Management (CRM). This seminar reviews how companies administer their interactions with customers, including the use of technology to secure, store and analyze customer data. Learn how companies of all sizes can ehance CRM efforts to develop more profitable sales and marketing campaigns. Who should listen: Company owners and executives interested in developing a more strategic approach to managing customers and prospects. Sales and makreting professionals involved in the creation and execution of sales and marketing campaigns, customer acquisition, cross-selling, ip-selling and retention. Customer service professionals who use or are looking into CRM software to support their call center or client/technical support staff.