NEOSA Sales & Marketing SIG: Strategic Partnering and Channel Strategies Intro, March 13, 2008

Microsoft partners with Apple, Sun partners with Google, seems like every couple of months there's a blockbuster announcement of one partnership or another. Sometimes these partnerships develop into a great, growth endeavor and sometimes they don't. But how does a small or mid-market company identify partnering opportunities? What are the pitfalls and challenges and how does one identify strong upside potential? Not to mention, how does a strategic partnership fit into your company's overall channel strategy. Our panelists include: Dr. Jeffrey Green, Founder / CEO of Datatrak international http://www.datatrak.net , Michael DeAloia, former Tech Czar and current Senior Director of Business Development at Fit Technologies http://www.fittechnologies.net, and Rich Figer, Group Sales Manager - National Systems Integrators, Microsoft.