NEOSA Sales and Marketing SIG: Search Engine Optimization - How to Come Out on Top, Part 2, July 10, 2008

Increasing the visibility of your online presence is paramount to growing your company's business. However, it's not always easy for prospects to find your Web site amid the clutter of the Internet. This program will provide details on: How Search Engine Optimization (SEO) can improve your search engine ranking Uncovering why some SEO initiatives fail to produce the desired results Identifying current best practices to increase your sales. Our speaker is Charles Armstrong, SEO Consultant with Brulant. Mr. Armstrong's SEO specialties include focused web strategy, content development, competitive analysis, and link acquisition strategies. Professionals in marketing, product management and sales are encouraged to attend this event to learn how to improve the effectiveness of their online strategies.