Show Us Your Bits8 Nov 2024

Trusting Your Gut - with Justine Rouch

Our guest this week is entrepreneur Justine Rouch, who has worked for some of the world’s most recognised and luxurious brands. With a love of fashion and sports, Justine has traveled all over the world, but found she was always in need of a bag to put her gym kit in, or her wet swimming costume after a swim. With a break between jobs for her and her husband, Mike, in 2016, they decided to set up a business making the sports bag Justine knew was missing. But tragically, five days later, Mike died. With her world turned upside-down, she threw herself into the business, focussing on something happy and with potential, as she navigated her grief. In 2019 she launched ‘her baby’ La Pochette and talks through the journey of bringing her eco-friendly, sustainable sports bag to market. She says she’s not afraid of making a fool of herself and says that resilience is key to her success, along with leaning into her fear and trusting her gut instinct. Justine shows us her treasured charm bracelet of her late mother’s, and tells the gorgeous story of her silver jigsaw proposal puzzle and the ring she designed to celebrate her own success. Do check out the fabulous bags at www.lapochette.co and look out for them at boutique gyms in London and five star luxury hotels across the world.

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