Ep. 230 - Human Element Series - Propaganda Branding and Social Media with Ryan McBeth

Today we are joined by Ryan McBeth. Ryan is a software architect, novelist, triathlete, and YouTuber. He makes videos on YouTube about Programming, Cybersecurity, OSINT and Military topics. Ryan spent 20 years as an anti-armor and heavy weapons infantryman with two overseas deployments. He also spent time performing C4ISR intelligence collection for various government customers and currently consults on intelligence collection and analysis methods. [Oct 9, 2023]

00:00 - Intro

00:22 - Intro Links

- Social-Engineer.com - http://www.social-engineer.com/

- Managed Voice Phishing - https://www.social-engineer.com/services/vishing-service/

- Managed Email Phishing - https://www.social-engineer.com/services/se-phishing-service/

- Adversarial Simulations - https://www.social-engineer.com/services/social-engineering-penetration-test/

- Social-Engineer channel on SLACK - https://social-engineering-hq.slack.com/ssb

- CLUTCH - http://www.pro-rock.com/

- innocentlivesfoundation.org - http://www.innocentlivesfoundation.org/

02:40 - Ryan McBeth Intro

03:17 - Military-Grade OSINT

06:14 - Propaganda

10:16 - Emotional Triggers

12:15 - Branding as Propaganda

19:12 - Modern Propaganda

21:57 - The Power of Agency

24:22 - The Product is You!

26:56 - The Fifth Domain

29:53 - Battlefield Shaping

33:58 - A Successful Campaign

36:14 - Deceptive Image Persuasion

41:54 - Mentors

- Father

44:44 - Book Recommendations

- The Field Guide to Understanding 'Human Error' - Sidney Dekker

47:18 - Find Ryan McBeth online

- Substack: ryanmcbeth.substack.com/

- YouTube: @RyanMcBethProgramming

- Instagram: @therealryanmcbeth

- Twitter: @ryanmcbeth

- Website: ryanmcbeth.com

47:36 - Guest Wrap Up & Outro

- www.social-engineer.com

- www.innocentlivesfoundation.org