Leveraging LinkedIn and Video for Author Success with Sarah Russo

Leveraging LinkedIn and Video for Author Success with Sarah Russo

In this episode of 'Raise Your Visibility Online,' Louise Brogan, a LinkedIn expert and CEO, is joined by Sarah Russo from Page One Media. We discuss the importance of online presence for authors, especially in academic and expert fields, and the various strategies used to promote books. The conversation covers different social media platforms, the difficulties of getting on camera, the benefits of newsletters, and practical insights on building and maintaining visibility online. Sarah shares her vast experience in publishing and PR, including her time at prestigious publishing houses, and provides actionable tips for authors looking to leverage online tools to grow their audience and sales. 00:00 Introduction to Raise Your Visibility Online 00:43 Meet Sarah Russo of Page One Media 02:54 The Importance of Online Presence for Authors 04:00 Leveraging Social Media Platforms for Book Promotion 08:32 Sarah Russo's Publishing Background 16:23 The Value of Newsletters and Email Lists 22:49 Challenges and Benefits of Video Content 31:48 Final Thoughts and Where to Find More Content www.pageonemedia.com Get on the waitlist for my upcoming book - www.louisebrogan.com/waitlist Visit YouTube for all the free LinkedIn training at www.youtube.com/@raiseyourvisibilityonline

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Episoder(221)

LinkedIn's New Network Tab (And Why I Unfollowed 50 People)

LinkedIn's New Network Tab (And Why I Unfollowed 50 People)

Louise shares the results of her 10-day LinkedIn video experiment (reach dropped, engagement didn't) and breaks down LinkedIn's new Network Tab — a feature that shows posts only from your 1st-degree c...

17 Sep 8min

Why Your Business Should Have a Podcast in 2026

Why Your Business Should Have a Podcast in 2026

Do you need a fancy studio, video cameras and a complicated setup to start a podcast?Absolutely not.In this episode of Raise Your Visibility Online, I’m sharing why I think podcasting is still one of ...

9 Sep 10min

The LinkedIn Company Page Checklist Most Businesses Get Wrong

The LinkedIn Company Page Checklist Most Businesses Get Wrong

I'm breaking down exactly what makes a LinkedIn company page work — from the seven-day account rule to admin permissions to why your newsletter might be your best growth lever. Plus an update on Raise...

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Move over AI Slop: Leveraging AI for Your LinkedIn Strategy

Move over AI Slop: Leveraging AI for Your LinkedIn Strategy

Takeaways:In today's episode, we discussed the recent introduction of the AI slop button on LinkedIn, which has sparked a lot of controversy and animated reactions from users.Louise shared insights on...

12 Aug 17min

LinkedIn's New Collaborative Posts: What You Need to Know!

LinkedIn's New Collaborative Posts: What You Need to Know!

This week, we dive into the exciting new feature on LinkedIn: collaborative posts.I’m thrilled to share how this tool can revolutionize the way we engage on the platform, enabling us to reach broader ...

29 Jul 9min

Unlocking LinkedIn: 5 Hidden Spots for Your Clickable Links!

Unlocking LinkedIn: 5 Hidden Spots for Your Clickable Links!

Today, we're diving into the nitty-gritty of optimizing your LinkedIn profile to turn content into consistent inquiries—without the hassle of daily posting. I’m Louise Brogan, and I’m here to help you...

22 Jun 10min

LinkedIn content strategy — focus, reach, and repurposing with Louise

LinkedIn content strategy — focus, reach, and repurposing with Louise

Focusing on creating effective LinkedIn content can significantly enhance your reach, as I discovered while putting my own advice into practice. Speaking from Odense, Denmark, I share insights on sett...

3 Jun 12min

Meet the Experts: Transforming Your Online Presence

Meet the Experts: Transforming Your Online Presence

This week's episode is a little different — consider it your personal invitation to something exciting happening next week.I'm recording this from a hotel room in Lisbon, Portugal, where I can see the...

21 Mai 8min

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