Remix: Google Zero is here — now what?

Remix: Google Zero is here — now what?

For nearly 20 years now, the web has been Google’s platform; we’ve all just lived on it. Google is constantly changing that platform — it launched another attempt to combat ‘parasite SEO’ just this week — and not all of those changes have worked well. Earlier this year I talked to a lot of people who have built on that platform. For a lot of small businesses and content creators, that’s suddenly not stable anymore. The number one question I have for anyone building things on someone else’s platform is: What are you going to do when that platform changes the rules? Links: Google is cracking down on sites publishing parasite SEO content | The Verge How Google is killing independent sites like ours | HouseFresh HouseFresh has virtually disappeared from Google results. Now what? | HouseFresh Google Is Killing Retro Dodo & Other Independent Sites | Retro Dodo Google CEO Sundar Pichai on AI-powered search and the future of the web | The Verge Will AI break the internet? Or save it? | The New York Times The biggest findings in the Google Search leak | The Verge Mountain Weekly News Telly Visions E-ride Hero That Fit Friend Credits: Decoder is a production of The Verge, and part of the Vox Media Podcast Network. Today’s episode was produced by Kate Cox and Nick Statt and was edited by Callie Wright. The Decoder music is by Breakmaster Cylinder. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episoder(904)

Why tech billionaires want a ‘corporate dictatorship’

Why tech billionaires want a ‘corporate dictatorship’

This is Jon Fortt, CNBC journalist. I’m guest-hosting for a couple more episodes of Decoder this summer while Nilay is out on parental leave. Today, I’m talking with a very special guest: Gil Duran, a...

21 Jul 20251h 2min

Perplexity CEO on why the browser is AI's killer app

Perplexity CEO on why the browser is AI's killer app

This is Alex Heath, deputy editor at The Verge. Nilay’s out on parental leave for the next few months, so I’ll be stepping in to host our Thursday episodes while he’s out. My guest today is Perplexity...

17 Jul 202549min

How decision making will change when AI answers are cheap and (too) easy

How decision making will change when AI answers are cheap and (too) easy

This is Jon Fortt, CNBC journalist, co-host of Closing Bell Overtime, and creator and host of the Fortt Knox podcast. I’m stepping in to guest host a few episodes of Decoder this summer while he’s out...

14 Jul 20251h 3min

Inside the AI startup frenzy: ‘Everyone’s pivoting, then pivoting again’

Inside the AI startup frenzy: ‘Everyone’s pivoting, then pivoting again’

On this episode of Decoder, Ellis Hamburger — former journalist at The Verge, early Snap employee, and founder of the brand strategy studio Meaning — joins guest host Alex Heath to share why many AI f...

10 Jul 202548min

How SharkNinja took over the home

How SharkNinja took over the home

It’s summertime, which means it’s time for our annual grilling episode. In years past we’ve talked to the leaders of Big Green Egg, Traeger, and Blackstone, and it’s always fascinating how those compa...

7 Jul 20251h 24min

Why Automattic CEO Matt Mullenweg went to war over WordPress

Why Automattic CEO Matt Mullenweg went to war over WordPress

Today, I’m talking with Matt Mullenweg, the founder and CEO of Automattic and the public face of WordPress. Last year, Matt essentially went to war, publicly and in the courts, against a hosting compa...

30 Jun 20251h 9min

Hinge CEO Justin McLeod says dating AI chatbots is 'playing with fire'

Hinge CEO Justin McLeod says dating AI chatbots is 'playing with fire'

Today, I’m talking with Hinge founder and CEO Justin McLeod. Hinge is one of the biggest dating apps in the United States — it’s rivaled only by Tinder, and both are owned by the massive conglomerate ...

23 Jun 20251h 3min

Monopoly isn’t a game (with Lina Khan)

Monopoly isn’t a game (with Lina Khan)

Hey everyone, it’s Nilay. Decoder is on a short summer break right now, but we’ll be back starting June 23 with new episodes, and we’re very excited for what we have on the schedule.  In the meantime...

12 Jun 20251h

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