The PR Week 6.12.18: Richard Edelman
The PR Week12 Jun 2018

The PR Week 6.12.18: Richard Edelman

In the course of a wide-ranging discussion, Edelman said:

He wants at least one of his daughters to succeed him, as long as they are the most qualified - otherwise it will be a non-family member.

After 40 years in PR, he's happy Edelman stayed private - as CEO he’s grown revenues almost tenfold, from $90m to nearly $900m.

His biggest change in 40 years is Edelman and Weber Shandwick taking over as the biggest firms from Burson-Marsteller, H+K, and Carl Byoir.

Martin Sorrell is an irrepressible character, a brilliant operator, who has proven it by building a $21 billion business – he will be back.

Cannes: Too many PR Lions are won by ad agencies, but PR is going to do better this year. No PR people want to walk out of the Palais muttering again – we have to win.

2018 will be an "OK year" for our industry – we have to play for a 5- to 10-year time horizon.

"The power of earned media is only enhanced by shared media – you can’t buy influence."

Evolution of PR, digital and creative is a massive cultural transformation for our industry.

"I don’t believe all the bits of a holding company come to the table with equal status – it’s still advertising- or media buying-led."

There’s no automatic dividend to growth in developing markets.

PRWeek.com

Theme music provided by TRIPLE SCOOP MUSIC

Jaymes - First One

Follow us: @PRWeekUS

Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episoder(368)

The PR Week: 3.17.2022: PRWeek US Awards 2022 roundup

The PR Week: 3.17.2022: PRWeek US Awards 2022 roundup

The editorial team reflects on ringing the Closing Bell at Nasdaq and PRWeek's first in-person live awards for three years. PRWeek.com Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One ...

17 Mar 202225min

The PR Week: 3.10.2022 - Eileen Ziesemer, Ulta Beauty

The PR Week: 3.10.2022 - Eileen Ziesemer, Ulta Beauty

Podcast topics:- Ziesemer talks about joining Ulta Beauty at the start of the COVID-19 pandemic after a career on the agency side, how the pandemic impacted the beauty retail industry, how cosmetics c...

10 Mar 202241min

The PR Week: 3.3.2022 - Marc Ross, Caracal

The PR Week: 3.3.2022 - Marc Ross, Caracal

Podcast topics:- Ross discusses his work at Caracal, which is a communications advisory firm specializing in global business issues at the intersection of globalization, disruption and politics. He al...

3 Mar 202242min

The PR Week: 2.24.2022 - Garrett Marquis, BNY Mellon

The PR Week: 2.24.2022 - Garrett Marquis, BNY Mellon

Podcast topics:- Marquis runs down his history with BNY Mellon and the intricacies of his role as global head of external comms, the future of hybrid work as the latest COVID variant recedes, how stud...

24 Feb 202227min

The PR Week: 2.17.2022 - Kiwan Anderson, Nike Communications, and Aamira Garba, LoveLee Wine

The PR Week: 2.17.2022 - Kiwan Anderson, Nike Communications, and Aamira Garba, LoveLee Wine

Podcast topics:- Anderson talks about the origins of Nike Communications, the Black Acceleration Initiative — pro bono PR and marketing support for Black-owned businesses — and how the industry can be...

17 Feb 202239min

The PR Week: 2.10.2022 - Eric Asche, Potential Energy

The PR Week: 2.10.2022 - Eric Asche, Potential Energy

Podcast topics:- Asche talks about his career move from CMO at anti-tobacco advocacy group The Truth Initiative to the president of climate-focused nonprofit Potential Energy; the similarities and dif...

10 Feb 202239min

The PR Week: 2.3.2022 - Una Pulizzi, Kyndryl

The PR Week: 2.3.2022 - Una Pulizzi, Kyndryl

Podcast topics:- Pulizzi talks about Kyndryl's $19 billion spinoff from IBM in November 2021, how to organize and tell the brand story of a new business under COVID-19 restrictions, Pulizzi's career p...

3 Feb 202239min

The PR Week: 1.27.2022: Diana Littman, MSL

The PR Week: 1.27.2022: Diana Littman, MSL

Podcast topics:- Littman talks about her three-year tenure as MSL U.S. CEO, how the agency's culture shifted during COVID-19, how MSL redefined and repositioned itself as a "midsized" agency while sta...

27 Jan 202240min

Populært innen Politikk og nyheter

giver-og-gjengen-vg
aftenpodden
aftenpodden-usa
forklart
stopp-verden
popradet
dine-penger-pengeradet
det-store-bildet
rss-gukild-johaug
nokon-ma-ga
lydartikler-fra-aftenposten
fotballpodden-2
hanna-de-heldige
aftenbla-bla
rss-ness
rss-espen-lee-usensurert
e24-podden
rss-dannet-uten-piano
rss-penger-polser-og-politikk
rss-utenrikskomiteen-med-bogen-og-grasvik