The PR Week 6.12.18: Richard Edelman
The PR Week12 Jun 2018

The PR Week 6.12.18: Richard Edelman

In the course of a wide-ranging discussion, Edelman said:

He wants at least one of his daughters to succeed him, as long as they are the most qualified - otherwise it will be a non-family member.

After 40 years in PR, he's happy Edelman stayed private - as CEO he’s grown revenues almost tenfold, from $90m to nearly $900m.

His biggest change in 40 years is Edelman and Weber Shandwick taking over as the biggest firms from Burson-Marsteller, H+K, and Carl Byoir.

Martin Sorrell is an irrepressible character, a brilliant operator, who has proven it by building a $21 billion business – he will be back.

Cannes: Too many PR Lions are won by ad agencies, but PR is going to do better this year. No PR people want to walk out of the Palais muttering again – we have to win.

2018 will be an "OK year" for our industry – we have to play for a 5- to 10-year time horizon.

"The power of earned media is only enhanced by shared media – you can’t buy influence."

Evolution of PR, digital and creative is a massive cultural transformation for our industry.

"I don’t believe all the bits of a holding company come to the table with equal status – it’s still advertising- or media buying-led."

There’s no automatic dividend to growth in developing markets.

PRWeek.com

Theme music provided by TRIPLE SCOOP MUSIC

Jaymes - First One

Follow us: @PRWeekUS

Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episoder(363)

Cannes take-aways – the undeniable power (and potential) of PR to drive impact, a podcast sponsored by Weber Shandwick

Cannes take-aways – the undeniable power (and potential) of PR to drive impact, a podcast sponsored by Weber Shandwick

At the conclusion of the first-ever virtual Cannes Festival of Creativity, PR Lions jury president and Weber Shandwick CEO Gail Heimann talks with PRWeek and Campaign US editorial director Steve Barre...

28 Jun 202125min

The future of health must be equitable, a podcast sponsored by Weber Shandwick

The future of health must be equitable, a podcast sponsored by Weber Shandwick

In the last year, longstanding gaps in global health systems have been exposed. Even as we emerge from the pandemic, the ripple effects of health disparities are felt in all corners of the healthcare ...

28 Jun 202129min

The PR Week: 6.24.2021: Julianna Richter, Ogilvy

The PR Week: 6.24.2021: Julianna Richter, Ogilvy

Podcast topics:1:27 - Richter talks about her first six months as Ogilvy global CEO during the COVID-19 pandemic, Ogilvy’s new NYC offices and back-to-office plans, the evolution and future of Ogilvy ...

24 Jun 202142min

healthy conversation, sponsored by Danone North America, featuring Danone’s Kallie Goodwin

healthy conversation, sponsored by Danone North America, featuring Danone’s Kallie Goodwin

If you want to discover what a healthy brand looks like, check out this all-encompassing podcast featuring Kallie Goodwin, VP of family and wellness brands at Danone North America. She recently joined...

21 Jun 202124min

The PR Week: 6.17.2021: Heather Kernahan, Hotwire

The PR Week: 6.17.2021: Heather Kernahan, Hotwire

Podcast topics:2:14 - Kernahan talks about her new position at Hotwire PR, working within the Enero Group agency framework, how the industry changed during the pandemic — including anxiety around retu...

17 Jun 202134min

The PR Week: 6.11.2021: Sean O'Neal, Onclusive

The PR Week: 6.11.2021: Sean O'Neal, Onclusive

Podcast topics:1:07 - O’Neal talks about the history of marcomms analytics company Onclusive, advances in technology and AI, how the human element continues to add value and more. 13:31 - Morning Cons...

11 Jun 202137min

The PR Week: 6.4.2021: Jason Teitler, Special Olympics

The PR Week: 6.4.2021: Jason Teitler, Special Olympics

Podcast topics:1:03 - Teitler talks about his role at Special Olympics — during event years and off-years — from working with internal stakeholders to external media influencers and more, all to furth...

4 Jun 202132min

The PR Week: 5.27.2021: Shiv Singh, Expedia Group

The PR Week: 5.27.2021: Shiv Singh, Expedia Group

Podcast topics:0:42 - Singh talks about returning to a more normal travel experience as pandemic restrictions are relaxed, repositioning Expedia as the “ultimate travel companion” and more.23:02 - Chr...

27 Mai 202136min

Populært innen Politikk og nyheter

giver-og-gjengen-vg
aftenpodden
forklart
popradet
aftenpodden-usa
stopp-verden
lydartikler-fra-aftenposten
rss-gukild-johaug
det-store-bildet
fotballpodden-2
i-retten
dine-penger-pengeradet
rss-ness
nokon-ma-ga
aftenbla-bla
hanna-de-heldige
frokostshowet-pa-p5
rss-penger-polser-og-politikk
bt-dokumentar-2
rss-dannet-uten-piano