The PR Week: 8.24.2023 - Catherine Frymark, Mattel
The PR Week24 Aug 2023

The PR Week: 8.24.2023 - Catherine Frymark, Mattel

Women have been the cultural force driving this summer, and none more than Barbie — with apologies to Beyonce and Taylor Swift. So who better to join the podcast than Catherine Frymark, EVP of corporate communications at Barbie parent company Mattel.

She talks about the pinkest summer on record, how her company is transforming intellectual property into blockbuster box office hits and when Mattel knew it had a major cultural event in the making.

Plus the biggest marketing and communications news of the week, including PRWeek’s 40 Under 40 list, Enero earnings, Erin Gentry’s move to Acronym, and big changes at X and Threads.

Follow us: @PRWeekUS

Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

PRWeek.com

Theme music provided by TRIPLE SCOOP MUSIC

Jaymes - First One

Follow us: @PRWeekUS

Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episoder(364)

Populært innen Politikk og nyheter

giver-og-gjengen-vg
aftenpodden
aftenpodden-usa
forklart
lydartikler-fra-aftenposten
popradet
fotballpodden-2
stopp-verden
dine-penger-pengeradet
det-store-bildet
rss-gukild-johaug
nokon-ma-ga
hanna-de-heldige
rss-ness
e24-podden
aftenbla-bla
i-retten
frokostshowet-pa-p5
rss-dannet-uten-piano
grasoner-den-nye-kalde-krigen