The PR Week: 2.29.2024 - Pamela Bourland-Davis, Georgia Southern University

It’s a solemn week at Dow Jones and its flagship newspaper, The Wall Street Journal, because it marks the anniversary of journalist Evan Gershkovich’s detention in Russia. For the past 12 months, the ...

28 Mar 202444min

The latest guest on The PR Week is none other than MSL’s U.S. CEO, Diana Littman, who talks about her efforts to supercharge Publicis Group’s primary PR firm since she became CEO in 2018. Plus, the bi...

21 Mar 202447min

The biggest night in PR was bigger than ever this week, as PRWeek toasted the best people, campaigns and organizations both of this year and of the last 25 years.PRWeek’s team gets together virtually ...

17 Mar 202454min

The spot starring actor Michael Cera from CeraVe was one of Super Bowl LVIII’s big hits, and now other brands want to know how they can have the same kind of big-event impact. That’s one insight from ...

7 Mar 202438min

Over the years, many game-changing technologies have emerged that have improved both the process and perception of the comms function. At present, though, we are all adjusting to an innovation that wi...

27 Feb 202430min

How does marketing a product compare to working on a presidential campaign? What’s founding an agency like after years on the campaign trail and in the White House? How should clients approach social ...

22 Feb 202443min

On this week’s episode, The PRWeek team is joined by Margery Kraus, founder and executive chairman of APCO Worldwide, which is celebrating its 40th anniversary. Kraus discusses operating in the Middle...

15 Feb 202447min