The PR Week: 2.29.2024 - Pamela Bourland-Davis, Georgia Southern University

The challenges of financial sector communications and marketing are well-known, from working in a highly regulated environment to building — and rebuilding — trust with a broad range of stakeholders. ...

1 Feb 202435min

Just yesterday, WPP announced that it is merging its two biggest PR agencies, BCW and Hill & Knowlton, with a goal of completing the combination by July 1. The new agency will be titled Burson. There’...

26 Jan 202419min

There have been big changes in communications at Starbucks. Just this month, the company named AJ Jones as chief corporate affairs officer and hired Lyft and Microsoft alum Dominic Carr to replace him...

25 Jan 202444min

The World Economic Forum in Davos, Switzerland, is dominating business news headlines this week. PRWeek VP and editorial director Steve Barrett is at the event, and he has a blockbuster list of interv...

18 Jan 202454min

This year’s WEF agenda is packed with transformative concerns for CEOs, with the global economy, geopolitics, generative AI and the green agenda taking prime billing. Join PRWeek VP, editorial directo...

18 Jan 202424min

What can we expect from 2024? Well, “quiet politics,” “AI-nclusivity” and “sexy positive” are a few trends to expect this year, according to Adrianna Bevilaqua, M Booth’s chief creative officer. She t...

11 Jan 202449min

Social media upheaval. Marketing in gaming. Weight-loss drugs. Understanding what younger generations are talking about. And, if that wasn’t enough, the first AI election. These are all big topics as ...

4 Jan 202457min

A difficult economic environment. Corporate crises over hot-button political and social issues. Controversial clients. These were just some of the most important topics of 2023 discussed throughout th...

28 Des 202348min