The Startup Podcast14 Jun 2023

Reacts: Apple Vision Pro - A Masterclass in Product Development and Marketing

Apple on your face, or a big disgrace? 🤔

On the 5th of June, an auditorium sat patiently waiting for Apple’s 2023 Worldwide Developer Conference. Rumours had been floating for a while that there was a new product under development. Over the past few years, Apple had been gaining patents, buying companies and hiring people in the augmented reality (AR) space. Much to the wonderment of the crowd, Tim Cook presented the first-look of the Apple Vision Pro, Apple’s AR product and first major product introduction since the Apple Watch in 2015. Ever since, there has been a tsunami of content released around the Apple Vision Pro. From Marques Brownlee review to tech pundits pontificating on what this new product release means for the future of tech.

This week’s episode, Chris and Yaniv go back to their roots and go one-on-one over the Apple Vision Pro. There’s been a lot of predictable reactions to this new product but is it really worth it? Should you as a startup founder be considering a pivot into the AR space with this potentially revolutionary product?

Listen to this 🔥🔥🔥 to find out!

Episode Links

Checkout the Apple Vision Pro: https://www.apple.com/apple-vision-pro/?afid=p238%7CsMvRJFrna-dc_mtid_209256hr42481_pcrid_661147233482_pgrid_149559740549_pexid__&cid=wwa-au-kwgo-avalanche--slid---product----Announce-

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Key links

The Startup Podcast is sponsored by UntilNow, a next-generation agency and venture studio https://www.untilnow.com.au/
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The Startup Podcast website: https://tsp.show

Learn more about Chris and Yaniv

Work 1:1 with Chris: http://chrissaad.com/advisory/
Follow Chris on Linkedin: https://www.linkedin.com/in/chrissaad/
Follow Yaniv on Linkedin: https://www.linkedin.com/in/ybernstein/

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