Ep. 2168 McKenna Cassidy interviews Marc Pfitscher of Cantina Girlan | The Next Generation

Ep. 2168 McKenna Cassidy interviews Marc Pfitscher of Cantina Girlan | The Next Generation

Welcome to the Next Generation and Episode 2168 of the Italian Wine Podcast. Today McKenna Cassidy interviews Marc Pfitscher of Cantina Girlan. Marc shares his experience in how to grow wineries through marketing and how to increase sales through effective strategies from his years of expertise. More about today’s guest: As a results-driven sales and marketing specialist, Marc Pfitscher brings a wealth of expertise in creating and implementing a broad set of projects, strongly focusing on brand growth and visibility for Cantina Girlan. Pfitscher gained professional experience at wineries such as Corte Pavone in Montalcino and Tenuta Pfitscher as well as at the Research Centre Laimburg in Alto Adige. He collected further experience in sales at Austria’s largest wine merchant Wein&Co., before joining Cantina Girlan in 2018. Since 2018, he has been Vice President of the Concorso Nazionale del Pinot Nero, a national Pinot Noir competition in which more than 120 wines from all over Italy and around 700 wine lovers take part every year. Marc Pfitscher holds a Master’s degree from the University of Natural Resources and Life Sciences Vienna, where he graduated in oenology and then in agricultural economics. There, he expanded his academic horizons with a year-long stay at the University of Illinois in Urbana-Champaign. Born in 1992 in Bolzano, Pfitscher speaks three languages (German, English and Italian) and is a sports and nature enthusiast. He is particularly passionate about skiing and ski mountaineering in the Dolomites as well as playing soccer for his hometown’s club. (Bio Courtesy of Maze Row Wine Merchant) Connect: Website: https://www.girlan.it/en Instagram: https://www.instagram.com/cantina_girlan/ LinkedIn: https://www.linkedin.com/in/marc-pfitscher-68ba7812b/ More about the host: McKenna found her love of wine while serving in a Napa Valley tasting room. She later graduated from the University of Notre Dame and pursued wine on the East Coast with E. & J. Gallo Winery. She has worked in wine distribution for restaurants and luxury retail stores for the past three years. Originally from Phoenix, Arizona, McKenna is a Certified Specialist of Wine (2021), Certified Sommelier (2022), and Italian Wine Ambassador (2023). She loves country swing dancing, hosting brunch parties, and sipping Italian Wine. Connect: Facebook @mckennacassidy Instagram @mckennacassidy LinkedIn McKenna Cassidy Website Youtube: McKenna Cassidy _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/ Facebook: https://www.facebook.com/ItalianWinePodcast Twitter: https://www.twitter.com/itawinepodcast Tiktok: https://www.tiktok.com/@mammajumboshrimp LinkedIn: https://www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here https://www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!

Episoder(2568)

Ep. 16 Monty Waldin interviews Karoline Walch of Elena Walch Winery | Discover Italian Regions: Trentino-Alto Adige

Ep. 16 Monty Waldin interviews Karoline Walch of Elena Walch Winery | Discover Italian Regions: Trentino-Alto Adige

In this episode of Italian Wine Podcast, Monty Waldin talks to Karoline Walch of the Elena Walch wine estate founded in 1869 in Alto Adige. Karoline represents the fifth generation of wine-makers in her family. In the interview she talks to Monty about sustainable viticulture and indigenous grape varieties of Alto Adige, and about the reception of women working in the wine business.

25 Apr 201713min

Ep. 15 Monty Waldin interviews Chiara De Iulis Pepe of Emidio Pepe | Discover Italian Regions: Abruzzo

Ep. 15 Monty Waldin interviews Chiara De Iulis Pepe of Emidio Pepe | Discover Italian Regions: Abruzzo

In this episode Chiara De Iulis Pepe of the Emidio Pepe wineries tells Monty Waldin about the benefits of growing grapes using pergola supports — a technique her estate has always successfully employed since the beginning. Chiara fondly describes how grape stomping at Emidio Pepe is also a tradition which brings the family together. Hear more about Montepulciano d’Abruzzo and the story of Chiara’s grandfather Emidio in this conversation with Monty.

24 Apr 201710min

Ep. 14 Monty Waldin interviews Renzo Rosso of Diesel Farm | Discover Italian Regions: Veneto

Ep. 14 Monty Waldin interviews Renzo Rosso of Diesel Farm | Discover Italian Regions: Veneto

Fashion entrepreneur Renzo Rosso, generally known for being the “denim genius” who founded Diesel Jeans and a number of global fashion and lifestyle brands, is also a passionate wine producer. His Diesel Farm features over 100 hectares on the Marostica hills and grows Chardonnay, Merlot, Cabernet Sauvignon, and Pinot Nero. In the interview Rosso speaks about his humble beginnings, growing up on a farm and helping his father with the land and the animals. Join us for another Cin Cin with Italian Wine People!

5 Apr 201713min

Ep. 12 Monty Waldin interviews Alessio Planeta of Planeta Winery | Discover Italian Regions: Sicily / Sicilia

Ep. 12 Monty Waldin interviews Alessio Planeta of Planeta Winery | Discover Italian Regions: Sicily / Sicilia

In this podcast Alessio Planeta of the Planeta Wineries talks to Monty Waldin about the history of his family wineries, five estates in beautiful spots around Sicily. Alessio tells Monty about his love for Sicily which he deems “the heart of the Mediterranean” not only for its wines but also for its food. He also tells Monty that “one of the greatest pleasures of life is to drink wine while you cook.” Join Monty Waldin on Italian Wine Podcast and stay tuned more “cin cin” with Italian Wine People, forthcoming after Vinitaly 2017.

8 Mar 201710min

Ep. 13 Monty Waldin interviews Francesco Zonin of the Zonin Family Winery | Discover Italian Regions: Veneto

Ep. 13 Monty Waldin interviews Francesco Zonin of the Zonin Family Winery | Discover Italian Regions: Veneto

In this episode, Francesco Zonin of the Zonin Family Winery talks to Monty Waldin about the challenge to communicate the uniqueness of Italian wine, since Italy has a huge grape biodiversity. Francesco also talks about the Italian wine culture and how wine is synonymous with community: in Italy people “live wine” with family and friends. Italian Wine Podcast, hosted by wine writer Monty Waldin, explores family histories, wine-making traditions, and personal stories of renowned producers of Italian wine.

7 Mar 201716min

Ep. 7 Monty Waldin interviews Maria Sabrina Tedeschi of Cantine Tedeschi | Discover Italian Regions: Veneto

Ep. 7 Monty Waldin interviews Maria Sabrina Tedeschi of Cantine Tedeschi | Discover Italian Regions: Veneto

In this episode of Italian Wine Podcast, Maria Sabrina Tedeschi from Cantine Tedeschi in Valpolicella tells Monty Waldin about her commitment to protect what the past generations did for Valpolicella and her willingness to improve both the quality and the image of the land. She also tells Monty about her love for Burgundy wines and the Burgundy region where she spent 6 months in an Erasmus exchange. According to Maria Sabrina, Burgundy wines share a similar elegance to Valpolicella wines. Join Monty Waldin on Italian Wine Podcast for exciting conversations about Italian wine.

7 Mar 20178min

Ep. 9 Monty Waldin interviews Giuseppe Mazzocolin of Felsina Berardenga Winery in Chianti Classico | Discover Italian Regions: Tuscany / Toscana

Ep. 9 Monty Waldin interviews Giuseppe Mazzocolin of Felsina Berardenga Winery in Chianti Classico | Discover Italian Regions: Tuscany / Toscana

In this episode, Giuseppe Mazzocolin from the Fèlsina Berardenga Winery in Chianti Classico tells Monty Waldin that he started to learn about wine “in the family of our farmers, in the osteria, in the trattoria, when wine was something in-between, a connection.” Giuseppe tells Monty that wine-making is also an important expression of man’s deep connection with the natural world. “When I see Siena from our vineyard it is a great way to understand that we are connected with the natural world.” Giuseppe talks about his former career as a literature teacher and how his career path changed when he fell in love with his wife Gloria Poggiali and with Sangiovese. Tune in to Italian Wine Podcast for a “cin cin” with Italian Wine People.

7 Mar 201710min

Ep. 8 Monty Waldin interviews Emilia Nardi of Tenute Silvio Nardi | Discover Italian Regions: Tuscany / Toscana

Ep. 8 Monty Waldin interviews Emilia Nardi of Tenute Silvio Nardi | Discover Italian Regions: Tuscany / Toscana

In this podcast Emilia Nardi from the Brunello di Montalcino family estate called Tenute Silvio Nardi talks to Monty Waldin about the challenges women face in the wine business. As she explains in the interview, her experience has been rewarding and one where she received help and solidarity from other women. Emilia speaks of the rhythms of wine-making and the need for patience and respect in order to understand what nature offers. She considers herself “a country woman,” who loves cooking and sharing her cooking with friends. Tune in to Italian Wine Podcast with Monty Waldin to discover the uniqueness of the Italian wine-making traditio

7 Mar 20177min

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