Making Burgers Great Again with myBurgerLab
Foodie Canteen30 Jul 2021

Making Burgers Great Again with myBurgerLab

Known for starting the charcoal-burger trend, myBurgerLab is an online sensation and a popular burger chain in Malaysia. Chin Ren Yi, co-founder and director of myBurgerLab, broke it all down - balancing fun and business visibility, marketing secrets and the key to sustaining a successful food business.

Timestamps:

  • [01:17] - Brief introduction of Chin Ren Yi, co-founder of myBurgerLab
  • [02:04] - myBurgerLab’s early days and the discovery of the Malaysian palate
  • [05:46] - The legendary charcoal bun idea
  • [07:13] - How myBurgerLab gained traction from the 3G and #OOTD era in 2012
  • [08:14] - The thought process behind myBurgerLab’s menu
  • [10:26] - The stress in being creative
  • [12:33] - Ren Yi’s inspiration behind his menu creation
  • [14:59] - Balancing fun and business visibility
  • [17:50] - myBurgerLab’s voice on social media
  • [21:11] - The key factor to sustaining a successful business
  • [23:42] - myBurgerLab’s social marketing techniques
  • [25:31] - Giving credit where credit is due
  • [29:23] - The importance of building up young talents
  • [33:55] - Ren Yi’s success habits
  • [36:12] - How myBurgerLab adapts to the pandemic
  • [38:58] - Ren Yi’s regret in business
  • [41:16] - Advice for entrepreneurs

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