Foodie Canteen12 Nov 2021

The Future of Food: Where is Malaysian F&B Going?

Since MCO, online food deliveries are the increasingly popular way Malaysians put food on the table. As the Director of Commercial & Partnership at Grab Malaysia, JJ Tan has a great overview of the industry. In this episode of Foodie Canteen, we get some insight from the 2020/2021 Food Trend report, such as the upcoming trends in Malaysian F&B and what online merchants can do to stay ahead. On a more personal level, JJ tells us what it’s like working for one of Southeast Asia’s most successful technology companies along with some tips on thriving in a corporate environment.

“The future of F&B is omnichannel-driven, in the sense that dine-in, delivery and self pick-up will coexist.” - JJ Tan

Timestamps:

0:00 - Narration: From a footballer to becoming the Director of Commercial & Partnership at Grab Malaysia

1:18 - JJ’s dream as a child

1:49 - His funny personal encounter with a taxi driver

4:00 - A day in the life of the Director of Commercial & Partnership at Grab MY and the challenges that come with it

5:46 - Enabling local businesses through Grab campaigns like “Minggu Peniaga Kecil”

7:50 - Insights from the Food Trend Report 2020/2021: “Malaysians want to eat healthily.”

10:54 - Catch a breath, friends!

11:24 - The “top-searched” categories on GrabFood

12:45 - Tips for restaurants owners for the year 2022

15:09 - Grab rolls out new tools for merchants/restaurants to navigate online sales

16:43 - Grab’s efforts to be more environmentally friendly

18:05 - Grab’s work culture

19:35 - The future of F&B: Omnichannel-driven

21:14 - Advice for people who are looking to thrive in a corporate environment

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