730 | News from the EDGE | Week of 11.25.2024

730 | News from the EDGE | Week of 11.25.2024

Ori Zilbershtein joins the EDGE as a guest to go over the news this week. We crack open a number of Google News pieces from around the marketing space.

Some quick takeaways: Make sure you use WhatsApp as a conversion in Google Ads—you better be there. We discuss the report on shifting trends in CTR per industry and how the data could be interpreted another way, i.e. AI Overviews viciously rearranging the landscape. Is OpenAI actually thinking about developing a browser now? They hired an ex-Google Chrome engineer, so maybe.

All this plus some great takes from Ori as he returns to the show on the news side.

News from the EDGE:

[00:0 2:29] Google Introduces WhatsApp ‘Conversation Started’ Conversion Tracking

[00:05:10] Shifting Industry Trends Highlighted in Google Search CTR Data

[00:11:17] EDGE of the Web Title Sponsor: Site Strategics

[00:12:23] Google’s now giving some insights into website performance


Captain Obvious:

[00:17:10] Google Updates Misleading Ad Design Policy For Deceptive Buttons In Ads

AI News:

[00:24:44] OpenAI Hires Former Chrome Engineer, Eyes Browser Battle

[00:29:37] EDGE of the Web Sponsor: InLinks

AI Tools:

[00:30:40] Turn your blogs into stunning, shareable infographics, powered by AI

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

X: @ErinSparks

X: @OriZilbershtein

X: @TheMann00

X: @EDGEWebRadio

Episoder(836)

Tony Verre – Human Keyword Research – Show 180

Tony Verre – Human Keyword Research – Show 180

The Industry’s Favorite SEO Podcast #EDGETALK : What is Human Keyword Research? If you’ve been in digital marketing for any period of time, I’m guessing that you’ve done keyword research. There’s a lot of schools of thought on how to do that, but ultimately it gets down to strings or […] The post Tony Verre – Human Keyword Research – Show 180 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

14 Jun 20161h 21min

Oli Gardner: Landing Pages, CTA Conference & More – Show 179

Oli Gardner: Landing Pages, CTA Conference & More – Show 179

The Industry’s Favorite SEO Podcast #EDGETALK : Register for the 2016 CTA Conference in Vancouver! This is the show that is consistently bringing you digital marketing thought leaders and cutting edge technology and strategy. So in that vein, it was bound to happen. We got a hold of the co-founder […] The post Oli Gardner: Landing Pages, CTA Conference & More – Show 179 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

9 Jun 20161h 19min

Major Google AdWords Changes – Show 178

Major Google AdWords Changes – Show 178

The Industry’s Favorite SEO Podcast #EDGETALK : Google AdWords Updates For Mobile First World In the last week, Google announced a slew of new updates for AdWords advertisers at its Google Performance Summit. We live in a mobile-first world and Google’s new updates to AdWords reflects that. This podcast we […] The post Major Google AdWords Changes – Show 178 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

1 Jun 201654min

Dr. Pete Meyers – Google Update, Rank Brain & More – Show 177

Dr. Pete Meyers – Google Update, Rank Brain & More – Show 177

The Industry’s Favorite SEO Podcast #EDGETALK : Dr. Pete Talks Google, Rank Brain, & SEO We all know that Google is not a quiet engine that just hums along with a minor bump here or there. These are turbulent waters, and Google’s ever-changing search environment poses so extreme challenges. Whether […] The post Dr. Pete Meyers – Google Update, Rank Brain & More – Show 177 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

24 Mai 20161h 34min

State of Link Building in 2016 – With Nicholas Chimonas – Show 176

State of Link Building in 2016 – With Nicholas Chimonas – Show 176

The Industry’s Favorite SEO Podcast #EDGETALK : Supercharge Your SEM Campaigns One of the strongest factors for organic search engine optimization that has been consistent over the last 10 years has been links. That’s right, you just can’t avoid it, the search engines value who refers to you, and the […] The post State of Link Building in 2016 – With Nicholas Chimonas – Show 176 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

20 Mai 20161h 13min

John Lee Talks PPC and Dynamic Ads – Show 175

John Lee Talks PPC and Dynamic Ads – Show 175

The Industry’s Favorite SEO Podcast #EDGETALK : Supercharge Your SEM Campaigns When the host is out of town, you’ll never know what will happen. Well, Erin was out sick and so Tom and Nate co-hosted the show this week and we were so lucky to be joined by John Lee […] The post John Lee Talks PPC and Dynamic Ads – Show 175 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

18 Mai 201655min

Neil Patel on Blogging, $100,000 Challenge, and More – Show 174

Neil Patel on Blogging, $100,000 Challenge, and More – Show 174

The Industry’s Favorite SEO Podcast #EDGETALK : Bonus Episode – Interview with Neil Patel We are opening up a new interview track of shows, to give more in-depth interviews and time to really dig in with some of the thought leaders that come across the Edge. We are very excited […] The post Neil Patel on Blogging, $100,000 Challenge, and More – Show 174 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

10 Mai 201629min

What is Dark Traffic? – An Interview with Marshall Simmonds – Show 173

What is Dark Traffic? – An Interview with Marshall Simmonds – Show 173

The Industry’s Favorite SEO Podcast #EDGETALK : Dark Search, Dark Social, and Dark Mobile Traffic You know, with digital marketing tactics growing to such a level of performance that and entire SaaS industry has developed around it, and with tracking such a strong component to capturing the picture of ROI, […] The post What is Dark Traffic? – An Interview with Marshall Simmonds – Show 173 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

3 Mai 20161h 7min

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