730 | News from the EDGE | Week of 11.25.2024

730 | News from the EDGE | Week of 11.25.2024

Ori Zilbershtein joins the EDGE as a guest to go over the news this week. We crack open a number of Google News pieces from around the marketing space.

Some quick takeaways: Make sure you use WhatsApp as a conversion in Google Ads—you better be there. We discuss the report on shifting trends in CTR per industry and how the data could be interpreted another way, i.e. AI Overviews viciously rearranging the landscape. Is OpenAI actually thinking about developing a browser now? They hired an ex-Google Chrome engineer, so maybe.

All this plus some great takes from Ori as he returns to the show on the news side.

News from the EDGE:

[00:0 2:29] Google Introduces WhatsApp ‘Conversation Started’ Conversion Tracking

[00:05:10] Shifting Industry Trends Highlighted in Google Search CTR Data

[00:11:17] EDGE of the Web Title Sponsor: Site Strategics

[00:12:23] Google’s now giving some insights into website performance


Captain Obvious:

[00:17:10] Google Updates Misleading Ad Design Policy For Deceptive Buttons In Ads

AI News:

[00:24:44] OpenAI Hires Former Chrome Engineer, Eyes Browser Battle

[00:29:37] EDGE of the Web Sponsor: InLinks

AI Tools:

[00:30:40] Turn your blogs into stunning, shareable infographics, powered by AI

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

X: @ErinSparks

X: @OriZilbershtein

X: @TheMann00

X: @EDGEWebRadio

Episoder(836)

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Introduction To Google Analytics – Show 172

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Interview with Maddie Cary of Point It – Show 171

Interview with Maddie Cary of Point It – Show 171

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19 Apr 20161h 13min

Interview With Barry Schwartz – Show 170

Interview With Barry Schwartz – Show 170

We are talking to thought leaders regularly, bringing you insights into digital marketing tactics and concepts. We stopped by SMX last month listening to a number of speakers. We’re really impressed with the talent out there and wanted to bring the speakers to our audience. But We wanted to go […] The post Interview With Barry Schwartz – Show 170 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

12 Apr 20161h 2min

Link Building Fundamentals – With Matt Siltala – Show 169

Link Building Fundamentals – With Matt Siltala – Show 169

SEO Radio Podcast #EDGETALK : The Art and Science of Building Links We stopped by SMX last month listening to a number of speakers. We’re really impressed with the talent out there and wanted to bring the speakers to our audience. One of those speakers in Matt Siltala, President and […] The post Link Building Fundamentals – With Matt Siltala – Show 169 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

29 Mar 201645min

The Future of Content Marketing – Show 168

The Future of Content Marketing – Show 168

SEO Radio Podcast #EDGETALK : How Google’s AMP will Influence Your Online Marketing You can certainly check out any site (that is worth its salt) online to find out what is trending in content marketing. What the best standards are, design etc. And true enough, you can check out our […] The post The Future of Content Marketing – Show 168 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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What Is AMP? An Interview With Paul Shapiro – Show 167

What Is AMP? An Interview With Paul Shapiro – Show 167

SEO Radio Podcast #EDGETALK : What is AMP? – What We Learned at SMX West Well, we’re back from the great beyond. We got out to San Jose and attended SMX, Search Marketing Expo 2016 this year and boy did we come back with some treasures. There were a good […] The post What Is AMP? An Interview With Paul Shapiro – Show 167 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

15 Mar 201645min

Personal Branding with Paul Poteet – Show 166

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SEO Radio Podcast #EDGETALK : How to Brand Yourself on Social Media We talk about the unique environment we’re in, at this stage of the online industry, where brand can be created and honed, with authenticity and engagement. This environment allows for growth of brand far beyond where branding traditionally […] The post Personal Branding with Paul Poteet – Show 166 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

1 Mar 201651min

Building Authority with Inbound Links – Show 165

Building Authority with Inbound Links – Show 165

The Industry’s Favorite SEO Podcast #EDGETALK : Earning Links in 2016 Anyone involved in Internet Marketing, whether as an affiliate, small business, sizable corporation, or personal brand, knows that nearly every day there is someone trying to give you more tips of tricks to bringing in additional profits online. The […] The post Building Authority with Inbound Links – Show 165 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

16 Feb 201645min

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