S19 E2: Think Small (Tiago Forte)

Data, demographics — these things only take you so far. That's the final lesson Marcus Collins has to share with us. If you really want to get to know someone, he says, you've got to look past what th...

23 Jun 202316min

"Meaning," says Marcus Collins ("For the Culture") in today's episode, "is culturally mediated based on how we see the world. Understanding how people make meaning will increase the likelihood of unde...

22 Jun 202310min

Today, Marcus Collins ("For the Culture") says that if you want to understand someone, you can learn much more from their tribal communities than their demographics.

21 Jun 202315min

Welcome back to our week-long masterclass with marketing magician Marcus Collins. He ran digital strategy for Beyoncé; teaches at the Ross School of Business, University of Michigan; serves as chief s...

20 Jun 202314min

This week: Marcus Collins, who teaches marketing at the University of Michigan's business school and serves as the chief strategy officer at Wieden+Kennedy, shares five key insights from his book "For...

19 Jun 202315min

When we work all the time, it doesn’t just take our best hours; it often takes our best energy, too. In his final lesson, Simone Stolzoff (”The Good Enough Job”) implores us to step away from work and...

16 Jun 202315min

Your job isn't your soulmate. If it's good enough, then maybe that's good enough.

15 Jun 202313min

Many of us have internalized the message that there’s one dream job for us and we shouldn’t stop until we find it. So we tweak our resumes and browse LinkedIn in the hopes of finding a role that helps...

14 Jun 202314min