S22 E4: Use Humor to Deflate Fear (Shelby Stanger)
When scaling a steep rock wall or surfing gnarly waves, it’s easy to let fear get the better of you, but today, Shelby explains how you can use humor to stay loose. • Shelby Stanger is the host of REI...
29 Jun 202311min
S22 E3: Map Your Trail, but Start as Soon as You Can (Shelby Stanger)
Before you embark on a wild adventure, you obviously need to do some planning. But don’t go overboard. Give yourself a deadline, and get to work. • Shelby Stanger is the host of REI’s “Wild Ideas Wort...
28 Jun 20239min
S22 E2: Have a Strong Why (Shelby Stanger)
If you have a strong why for pursuing a wild adventure, you’re more likely to find a way to get it done. • Shelby Stanger is the host of REI’s “Wild Ideas Worth Living” podcast and the author of “Will...
27 Jun 202314min
S22 E1: A Little Adventure Can Go a Long Way (Shelby Stanger)
Where are you listening to this podcast? In your car? At your desk? Puttering around your house? If Shelby Stanger had her druthers, you’d be listening in the great outdoors — maybe while hiking on a ...
26 Jun 202316min
S21 E5: We Mistake Information for Intimacy (Marcus Collins)
Data, demographics — these things only take you so far. That's the final lesson Marcus Collins has to share with us. If you really want to get to know someone, he says, you've got to look past what th...
23 Jun 202316min
S21 E4: The World Is Culturally Constructed (Marcus Collins)
"Meaning," says Marcus Collins ("For the Culture") in today's episode, "is culturally mediated based on how we see the world. Understanding how people make meaning will increase the likelihood of unde...
22 Jun 202310min
S21 E3: Our Approach to Market Segmentation Needs an Upgrade (Marcus Collins)
Today, Marcus Collins ("For the Culture") says that if you want to understand someone, you can learn much more from their tribal communities than their demographics.
21 Jun 202315min
S21 E2: The Future of Brands Will Be Communal (Marcus Collins)
Welcome back to our week-long masterclass with marketing magician Marcus Collins. He ran digital strategy for Beyoncé; teaches at the Ross School of Business, University of Michigan; serves as chief s...
20 Jun 202314min
