Week 6: Ch. 13 and Ch. 14
Sampling people about their syntactical answers to frequencies in content analysis of career, family, and personal goals. A discussion on the statistically significant difference of political opinions...
21 Feb 202110min
Week 5: Ch. 10, 11, 12
Walsworth publishing school yearbooks through dashboards to improve efficiency. Kohl’s targeting millennials in a response type scale. Ivy League colleges using post-testing for cognitive enhancers.
14 Feb 202110min
Week 4, Ch. 8-9
Airline merger IT system integration, and motivating grocery shoppers to complete a survey.
8 Feb 20218min
Ch. 6 and Ch.7
Qualitative research recommendations for European product placement in the United States. Observation research for Kindle fire redesign to compete with Sony and honor Oprah hype.
1 Feb 20218min
Ch. 4 &5
How will we determine how volunteers are trained at a hospital? What is the best way to conduct a sample study of Nike shoes at foot locker locations; would it be safer for its customers to shop for n...
25 Jan 20216min
Research Methods Ch. 3
Oaks International Inc. asks a research company to study their customer relations dept. This discusses why the project may fail to adequately contribute to solving management problems.
18 Jan 20214min
Research Methods Ch. 2
Is 600 a sufficient sample size to address the target population, number of cases needed, and procedures for determining customer satisfaction at a life insurance company?
18 Jan 20213min
