😼 “New car, who dis?” — Jaguar’s rebrand controversy. The Manly Nurse Surge. Bravo’s real estate app.

😼 “New car, who dis?” — Jaguar’s rebrand controversy. The Manly Nurse Surge. Bravo’s real estate app.

Jaguar finally unveiled its epicly rebranded car… but was the publicity worth the price?

The number of male nurses in America has tripled… and they’re coming from the manliest jobs.

Influencer Ryan Serhant just launched a real estate app… he’s pivoted from reality TV to tech founder.

Plus, we got the data on Christmas tree prices… and they’re dropping 2% every single day.


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Polaroid: Invented (sort of) by a 3-year-old 📸


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



—-----------------------------------------------------

Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.


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Episoder(1635)

🛥️ “I’m on a boat” — MasterCraft’s starboard stock. OpenTable’s revenge dining. AMC’s monkey money.

🛥️ “I’m on a boat” — MasterCraft’s starboard stock. OpenTable’s revenge dining. AMC’s monkey money.

MasterCraft, the boat company, just enjoyed its most profitable year ever, but it’s worried about 2 things: Golf and Netflix. If you can’t get a dinner reservation this weekend, it’s because OpenTable...

9 Sep 202219min

🤕 “Apple Watch saved my life” — Apple’s life-saving watch. Instacart’s celeb recipe. Quiet Quitting’s reality check.

🤕 “Apple Watch saved my life” — Apple’s life-saving watch. Instacart’s celeb recipe. Quiet Quitting’s reality check.

Apple didn’t invite us to its huge annual product event (again), but it all came down to our Takeaway: while tech is focused on virtual reality, Apple’s focused on real life. Instacart’s newest strate...

8 Sep 202219min

♨️ “World’s not-best coffee” — Blank Street’s brew. Porsche’s IPO principle. Germany’s firewood frenemy.

♨️ “World’s not-best coffee” — Blank Street’s brew. Porsche’s IPO principle. Germany’s firewood frenemy.

You thought buying a Porsche was expensive? Porsche is going public at an $84B valuation because Porsche mastered “The Porsche Principle.” The fastest growing coffee chain right now is Blank Street Co...

7 Sep 202220min

🏖️ “Beach bum billionaire” — Tommy Bahama’s chair. Amazon’s LOTR trolls. Adidas’ Kanye crash.

🏖️ “Beach bum billionaire” — Tommy Bahama’s chair. Amazon’s LOTR trolls. Adidas’ Kanye crash.

While we were on vacation, we noticed that the #1 beach chair (by far) is made by one company… yet they don’t even make the product: Tommy Bahama. Amazon’s Lord of the Rings competed head-on with HBO’...

6 Sep 202222min

🎤 BONUS: “An interview… with us” — Nick & Jack interviewed by Colin & Samir.

🎤 BONUS: “An interview… with us” — Nick & Jack interviewed by Colin & Samir.

We’re on vacation until Tuesday, September 6th, but we decided to whip up a Bonus Episode for ya. Earlier this summer, we sat down with Creator Economy gurus Colin & Samir to discuss the story of how ...

29 Aug 202249min

🐉 “Games of Thrones vs Lord of the Rings” — Biggest Budgets Ever. Estée Lauder’s Lipstick Index. Manchester United’s Mis-Valuation.

🐉 “Games of Thrones vs Lord of the Rings” — Biggest Budgets Ever. Estée Lauder’s Lipstick Index. Manchester United’s Mis-Valuation.

Game of Thrones and Lord of the Rings are about to drop new series with the biggest price tags in entertainment history: $40M per episode… and that budget explains everything. Estée Lauder’s lipstick ...

19 Aug 202221min

🎃 “Happy Halloween NOW” — Target’s 80/20 rule. Private Jets’ country-club-ification. Calm’s meditation situation.

🎃 “Happy Halloween NOW” — Target’s 80/20 rule. Private Jets’ country-club-ification. Calm’s meditation situation.

Target revealed it’s already selling its 1st Halloween items (in the summer) because it's focused on the 80/20 Rule. Private Jets, from Taylor Swift’s plane to Wheels Up’s stock, are having a moment a...

18 Aug 202219min

🧀 “1 Veltini with 2 olives” — Velveeta’s stunt strategy. Los Angeles’ savior stock. Walmart’s Spongebob halo.

🧀 “1 Veltini with 2 olives” — Velveeta’s stunt strategy. Los Angeles’ savior stock. Walmart’s Spongebob halo.

Velveeta is the one Pandemic product that keeps on winning because the melty cheese pivoted from ads to stunts. Walmart’s earnings pulled up the entire stock market yesterday, but the real story is Wa...

17 Aug 202219min

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