😼 “New car, who dis?” — Jaguar’s rebrand controversy. The Manly Nurse Surge. Bravo’s real estate app.

😼 “New car, who dis?” — Jaguar’s rebrand controversy. The Manly Nurse Surge. Bravo’s real estate app.

Jaguar finally unveiled its epicly rebranded car… but was the publicity worth the price?

The number of male nurses in America has tripled… and they’re coming from the manliest jobs.

Influencer Ryan Serhant just launched a real estate app… he’s pivoted from reality TV to tech founder.

Plus, we got the data on Christmas tree prices… and they’re dropping 2% every single day.


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Polaroid: Invented (sort of) by a 3-year-old 📸


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



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Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.


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Episoder(1635)

🦄 “The 2nd Coming of Adam” — WeWork’s unicorn surprise. SoulCycle vs Peloton. Clear’s airport penguin.

🦄 “The 2nd Coming of Adam” — WeWork’s unicorn surprise. SoulCycle vs Peloton. Clear’s airport penguin.

WeWork co-founder Adam Neuman is back and riding a brand new unicorn… His startup Flow is already worth $1B (and it’s just a website). SoulCycle is pulling a move out of Mean Girls to troll Peloton, b...

16 Aug 202220min

🩲 “The Undies Economy” — Parade’s $200M underwear. Cable TV’s grandma fee. Rivian’s Indonesia problem.

🩲 “The Undies Economy” — Parade’s $200M underwear. Cable TV’s grandma fee. Rivian’s Indonesia problem.

Tech stocks are down, so Venture Capitalists are jumping into your underwear. Charter Communications is a case study in Cable TV’s strategy: For every Grandkid lost to cord-cutting, squeeze more from ...

15 Aug 202220min

🍕 “Quitaly” — Domino’s pie-rish exit. Disney’s streaming kingdom. Planet Fitness’ value.

🍕 “Quitaly” — Domino’s pie-rish exit. Disney’s streaming kingdom. Planet Fitness’ value.

Disney just won the game of thrones — it passed Netflix in streaming subscribers. Domino’s made a bold bet to expand to Italy… but now it’s quietly exiting without telling anyone (pie-rish exit). And ...

12 Aug 202219min

🏀 "The $500M High School Jock" — Overtime Sports's teenager league. Sweetgreen's missing salad. Inflation's celebrity report.

🏀 "The $500M High School Jock" — Overtime Sports's teenager league. Sweetgreen's missing salad. Inflation's celebrity report.

What if we told you that venture capitalists and NBA players and Venture Capitalists just poured $100M into a sports league purely for high school kids? (They did). Sweetgreen just revealed that it’s ...

11 Aug 202220min

🤮 “The Rent Is Too Damn Higher” — Housing’s spillover effect. Lyft’s backseat tablets. Videogames’ 1 step backward.

🤮 “The Rent Is Too Damn Higher” — Housing’s spillover effect. Lyft’s backseat tablets. Videogames’ 1 step backward.

If you're worried your Landlord is about to jack up your rent, it’s because they probably are… and it’s because of the Spillover Effect. Lyft is tired of just driving you around, so it’s launching a m...

10 Aug 202219min

💰 “Lean Media gets Fat Checks” — Axios’ bullet point. The Climate Bill’s Tesla goal. Oatly’s martyr milk.

💰 “Lean Media gets Fat Checks” — Axios’ bullet point. The Climate Bill’s Tesla goal. Oatly’s martyr milk.

Help create the next Tesla: That’s the goal of the biggest climate bill in the history of the climate, which just passed. Newsletter startup Axios just sold for $525M because Lean Media gets Fat Check...

9 Aug 202218min

🦇 “Batgirl For Never” — DC Comics’ cancellation. Colleges’ merging. Amazon’s iRobot deal.

🦇 “Batgirl For Never” — DC Comics’ cancellation. Colleges’ merging. Amazon’s iRobot deal.

Batgirl has already cost $90M to film and produce, but it was still canceled last week because Warner Bros hasn’t figured out “The Franchise Formula.” Forget ‘Bama Rush videos (#RollTideTok) — The new...

8 Aug 202219min

🧊 “Iced Hot Girl Walk” — Starbucks’ latte flywheel. Ford’s Jeep-killer. TikTok’s musical frenemy.

🧊 “Iced Hot Girl Walk” — Starbucks’ latte flywheel. Ford’s Jeep-killer. TikTok’s musical frenemy.

Starbucks served up record sales thanks to 16-year-olds ordering insanely complex cold drinks. TikTok noticed a funny thing you do when you’re on TikTok, so it just trademarked the term “TikTok Music”...

5 Aug 202219min

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