😼 “New car, who dis?” — Jaguar’s rebrand controversy. The Manly Nurse Surge. Bravo’s real estate app.
The Best One Yet4 Des 2024

😼 “New car, who dis?” — Jaguar’s rebrand controversy. The Manly Nurse Surge. Bravo’s real estate app.

Jaguar finally unveiled its epicly rebranded car… but was the publicity worth the price?

The number of male nurses in America has tripled… and they’re coming from the manliest jobs.

Influencer Ryan Serhant just launched a real estate app… he’s pivoted from reality TV to tech founder.

Plus, we got the data on Christmas tree prices… and they’re dropping 2% every single day.


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Polaroid: Invented (sort of) by a 3-year-old 📸


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



—-----------------------------------------------------

Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.


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Episodes drop weekly. It’s The Best Idea Yet.



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Episoder(1635)

🏋️ “$50 gym fee” — Marriott’s suck-flation. Robinhood’s price problem. Molson’s draught divide.

🏋️ “$50 gym fee” — Marriott’s suck-flation. Robinhood’s price problem. Molson’s draught divide.

If you’re traveling right now, did you have to pay extra to use the pool? We gotta introduce you to… Suck-flation. Your beer choices are messing with Molson Coors: You either got a premium brew or wha...

4 Aug 202216min

💃 “The Wedding Crasher outfit” — Abercrombie’s perfect dress. Taiwan’s most important company. Boatsetter’s Airbnb-share.

💃 “The Wedding Crasher outfit” — Abercrombie’s perfect dress. Taiwan’s most important company. Boatsetter’s Airbnb-share.

Abercrombie’s best-selling product right now isn’t a cologne, a polo shirt, or cargo shorts: It’s a $100 wedding dress. You’ve probably heard Nancy Pelosi is visiting Taiwan, but it’s also the home of...

3 Aug 202218min

⚡ “Big Drink Energy” — Celsius’ Pepsi deal. Bird’s Millennial scooter. GM’s White House meeting.

⚡ “Big Drink Energy” — Celsius’ Pepsi deal. Bird’s Millennial scooter. GM’s White House meeting.

Bird Scooters has become a penny stock because VCs aren’t paying for half your ride anymore. Pepsi is investing $550M into Celsius Energy Drinks, and it’s getting the friends & family discount. And on...

2 Aug 202219min

🐎 “Apple + Lamborghini = iCar rumors” — Apple’s Trojan Horse. BeReal’s selfie moment. TicketMaster’s Sprinsteen price.

🐎 “Apple + Lamborghini = iCar rumors” — Apple’s Trojan Horse. BeReal’s selfie moment. TicketMaster’s Sprinsteen price.

Apple just hired a Lamborghini vet… and we think Car Play is Apple's Trojan Car Horse. BeReal is #1 overall in the App Store right now — so naturally, Facebook is zucking it. And TicketMaster just so...

1 Aug 202219min

🧴 “Lather my back, TJ” — Trader Joe’s $9 sunscreen. JetBlue’s boring-est flight. Our anti-Recession recession.

🧴 “Lather my back, TJ” — Trader Joe’s $9 sunscreen. JetBlue’s boring-est flight. Our anti-Recession recession.

The biggest business battle of the summer may be over a $9 bottle of Trader Joe’s sunscreen (vs Supergoop). JetBlue just acquired Spirit Airlines so we’re breaking down why we’ve ignored the last 97 h...

29 Jul 202219min

🌮 “RIP: Choco Taco” — Unilever’s Thin-flation. Puma’s 5th sport strategy. Chips’ love moment.

🌮 “RIP: Choco Taco” — Unilever’s Thin-flation. Puma’s 5th sport strategy. Chips’ love moment.

Puma gets no attention as the 3rd biggest sports apparel company, but it’s winning by playing where others don’t want to. Choco-Taco is considered by many the greatest ice cream invention of all time,...

28 Jul 202218min

✊ “Make Insta Insta Again” — Kardashian’s Facebook protest. Glossier’s Sephora-man. Russia’s economic lie.

✊ “Make Insta Insta Again” — Kardashian’s Facebook protest. Glossier’s Sephora-man. Russia’s economic lie.

We’re witnessing the most existential zucking of our time: Instagram is copying TikTok (and the Kardashians are really unhappy about it). For years, the only way to get Glossier’s lip gloss was at Glo...

27 Jul 202218min

🎀 “The secret sauce to Pink Sauce” — Pink Sauce’s growth hack. Marvel’s superhero ROI. Weber’s broken grill.

🎀 “The secret sauce to Pink Sauce” — Pink Sauce’s growth hack. Marvel’s superhero ROI. Weber’s broken grill.

Pink Sauce has gone viral, but its growth hack was not explaining what it is. At Comic-Con, Disney revealed 2 more phases of its Marvel Cinematic Universe — we think it’s one of the greatest acquisiti...

26 Jul 202219min

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