😼 “New car, who dis?” — Jaguar’s rebrand controversy. The Manly Nurse Surge. Bravo’s real estate app.
The Best One Yet4 Des 2024

😼 “New car, who dis?” — Jaguar’s rebrand controversy. The Manly Nurse Surge. Bravo’s real estate app.

Jaguar finally unveiled its epicly rebranded car… but was the publicity worth the price?

The number of male nurses in America has tripled… and they’re coming from the manliest jobs.

Influencer Ryan Serhant just launched a real estate app… he’s pivoted from reality TV to tech founder.

Plus, we got the data on Christmas tree prices… and they’re dropping 2% every single day.


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Polaroid: Invented (sort of) by a 3-year-old 📸


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



—-----------------------------------------------------

Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.


GET ON THE POD:

Submit a shoutout or fact: https://tboypod.com/shoutouts


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Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.



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Episoder(1631)

🙅 “We don’t do social” — Restoration Hardware’s anti-Instagram. Oura’s Ring of Power. Nobel’s college football auction.

🙅 “We don’t do social” — Restoration Hardware’s anti-Instagram. Oura’s Ring of Power. Nobel’s college football auction.

Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksListen free anywhere you get your pods (or one-week early and ad-free on Wondery+).Episodes drop weekly. It’s The Best...

8 Okt 202422min

🏖️ “24/7/365 Spritz” – Aperol’s seasonal challenge. Spirit Airlines’ bankruptcy warning. 9-1-1’s emergency call startup.

🏖️ “24/7/365 Spritz” – Aperol’s seasonal challenge. Spirit Airlines’ bankruptcy warning. 9-1-1’s emergency call startup.

Aperol sales surge in the summer, but drop in winter… now Aperol’s trying to solve “Seasonality.”Spirit Airlines stock plummeted after reports it’s considering bankruptcy… and we’re glad that’s happen...

7 Okt 202421min

👖 “Daddy Denim Dollars” — Baggy Jeans’ economic impact. Adam Neumann’s WeWork Sequel. Apple’s glasses freakout.

👖 “Daddy Denim Dollars” — Baggy Jeans’ economic impact. Adam Neumann’s WeWork Sequel. Apple’s glasses freakout.

Baggy Jeans are boosting the economy… Because $100 on jeans drives a $700 makeover.Adam Neumann just launched a WeWork competitor… “WorkFlow” is Adam v2.0.Apple is freaking out about Meta’s new glasse...

4 Okt 202421min

🥂 “0% alcohol… for $119” — Taittinger's non-alc champagne. Toyota’s e-Air Taxi. CNN’s paywall plan.

🥂 “0% alcohol… for $119” — Taittinger's non-alc champagne. Toyota’s e-Air Taxi. CNN’s paywall plan.

Would you pay $119 for a bottle of alc-free champagne?… well Louis Vuitton just invested in it.Toyota has invested nearly $1B on an electric air taxi startup… because Toyota hates “muda.”CNN and Reute...

3 Okt 202420min

☎️ HOTLINE: How to save $100K w/ Tori Dunlap

☎️ HOTLINE: How to save $100K w/ Tori Dunlap

In front of a live studio audience in Seattle (presented by Audible), Tori Dunlap helps us answer your Qs about your money. Tori Dunlap (@herfirst100k) is the host of the Financial Feminist podcast & ...

2 Okt 202454min

🧦 “Learn from the Worst” — The White Sox’s biz lesson. The “Port-pocalypse” strike. DirecTV’s $1 acquisition.

🧦 “Learn from the Worst” — The White Sox’s biz lesson. The “Port-pocalypse” strike. DirecTV’s $1 acquisition.

The Chicago White Sox had more losses than any team in baseball history… we found a lesson about turnarounds.The US Port Strike will affect half of our imports by sea … but don’t call it a Port-pocaly...

1 Okt 202422min

🤝 “The Bonus You Forgot” — Signing Bonus’ surge. United adds Starlink wifi. Revolut’s is Europe’s biggest startup.

🤝 “The Bonus You Forgot” — Signing Bonus’ surge. United adds Starlink wifi. Revolut’s is Europe’s biggest startup.

The number of signing bonuses has doubled in five years… here’s how to ask for one.United and Air France are adding Starlink satellite wifi… It’s the cupholder effect in action.Europe’s largest startu...

30 Sep 202422min

🥜 “Unhinged marketing” — Nutter Butter’s Gen Z case study. OpenAI’s new emperor. Shein’s mysterious loophole.

🥜 “Unhinged marketing” — Nutter Butter’s Gen Z case study. OpenAI’s new emperor. Shein’s mysterious loophole.

OpenAI is switching from non-profit to for-profit… and Sam Altman was just anointed their emperor.Nutter Butter’s social media has turned insane… it’s a case study in Gen Z’s aesthetic.Shein has becom...

27 Sep 202422min

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