😼 “New car, who dis?” — Jaguar’s rebrand controversy. The Manly Nurse Surge. Bravo’s real estate app.
The Best One Yet4 Des 2024

😼 “New car, who dis?” — Jaguar’s rebrand controversy. The Manly Nurse Surge. Bravo’s real estate app.

Jaguar finally unveiled its epicly rebranded car… but was the publicity worth the price?

The number of male nurses in America has tripled… and they’re coming from the manliest jobs.

Influencer Ryan Serhant just launched a real estate app… he’s pivoted from reality TV to tech founder.

Plus, we got the data on Christmas tree prices… and they’re dropping 2% every single day.


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Polaroid: Invented (sort of) by a 3-year-old 📸


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



—-----------------------------------------------------

Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.


GET ON THE POD:

Submit a shoutout or fact: https://tboypod.com/shoutouts


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Episodes drop weekly. It’s The Best Idea Yet.



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Episoder(1631)

🤓“The Next iPhone” — Zuck’s Orion AR glasses. Northeastern University’s M&A. Terminix’s pest pop.

🤓“The Next iPhone” — Zuck’s Orion AR glasses. Northeastern University’s M&A. Terminix’s pest pop.

Mark Zuckerberg just unveiled a $299 headset, new Ray Ban AI glasses… and a prototype of “Orion” holographic glasses.The biggest pest removal company on earth has a problem… Rentokil has too many roac...

26 Sep 202421min

🩵 “Blue Light Special” — Kmart’s innovation #RIP. Visa’s monopoly lawsuit. Goldman’s HQ apartments.

🩵 “Blue Light Special” — Kmart’s innovation #RIP. Visa’s monopoly lawsuit. Goldman’s HQ apartments.

The last Kmart store is closing… But our Kmart obituary highlights their wild history of innovation.Visa just got sued for allegedly abusing its credit card dominance… Because it’s charging 2% on ever...

25 Sep 202422min

🏡 “Kirkland Condos” — Costco’s LA apt building. Exxon’s plastic faux-cycling. Jony Ive’s iPhone sequel.

🏡 “Kirkland Condos” — Costco’s LA apt building. Exxon’s plastic faux-cycling. Jony Ive’s iPhone sequel.

Costco is launching its 1st apartment building… Kirkland is California’s solution to housing.Exxon was sued for making us think plastic is recyclable... because just 5% of plastic is actually is.Jony ...

24 Sep 202422min

🐮🐷🐶 “The Squishy Doctrine” — Squishmallows vs. Build-A-Bear. Microsoft’s nuclear island. Nike’s biggest mistake.

🐮🐷🐶 “The Squishy Doctrine” — Squishmallows vs. Build-A-Bear. Microsoft’s nuclear island. Nike’s biggest mistake.

Warren Buffett bought Squishmallow’s squishy toys… Now they’re suing Build-A-Bear. Microsoft is restarting Three Mile Island nuclear power plant… because AI is B.Y.O.E. (energy).Nike has a new CEO, bu...

23 Sep 202420min

🦈 “SharkTank.com” — Amazon’s knock-off pitch show. Olive Garden’s Uber reversal. A human-free social network.

🦈 “SharkTank.com” — Amazon’s knock-off pitch show. Olive Garden’s Uber reversal. A human-free social network.

Amazon just launched a new shopping TV show… and it’s a Shark Tank knockoff.The Olive Garden’s stock surged 10%... because it’s done a 180 on delivery with Uber.And we found a social network that imme...

20 Sep 202420min

🇯🇵 “Shogun’s creativity hack” — Disney’s FX innovation strategy. The Fed’s Poseidon announcement. Reese’s athletic pivot.

🇯🇵 “Shogun’s creativity hack” — Disney’s FX innovation strategy. The Fed’s Poseidon announcement. Reese’s athletic pivot.

The Fed just cut interest rates by 0.5% like Poseiden… the tides of the economy have finally turned.Hershey just launched Reese’s & Jolly Rancher health supplements… because extreme brands win.Disney ...

19 Sep 202419min

💍 “Man-gagement Rings” — Zales’ dude ring trend. Amazon’s Return-To-Work. Chili’s triple-dipper turnaround.

💍 “Man-gagement Rings” — Zales’ dude ring trend. Amazon’s Return-To-Work. Chili’s triple-dipper turnaround.

Amazon is requiring 5-day return to office for everyone… and it reminds us of Tom Brady and Bill Belichick.The new trend in the jewelry industry? Men’s engagement rings… It’s the “Rinse & Repeat” stra...

18 Sep 202422min

👭 “Mary Kate & Ashley mystery” — The Row’s logo-less fashion. Chipotle’s burrito robots. Millennials’ DINK cruises. Description:

👭 “Mary Kate & Ashley mystery” — The Row’s logo-less fashion. Chipotle’s burrito robots. Millennials’ DINK cruises. Description:

Mary-Kate and Ashley Olsen’s 18-year-old fashion brand hit $1B… without any logo.Chipotle just unveiled a burrito bowl making robot… to solve the 3 Cs of restaurants.Millennials are now 50% of cruise ...

17 Sep 202421min

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