đŸ˜Œ “New car, who dis?” — Jaguar’s rebrand controversy. The Manly Nurse Surge. Bravo’s real estate app.

đŸ˜Œ “New car, who dis?” — Jaguar’s rebrand controversy. The Manly Nurse Surge. Bravo’s real estate app.

Jaguar finally unveiled its epicly rebranded car
 but was the publicity worth the price?

The number of male nurses in America has tripled
 and they’re coming from the manliest jobs.

Influencer Ryan Serhant just launched a real estate app
 he’s pivoted from reality TV to tech founder.

Plus, we got the data on Christmas tree prices
 and they’re dropping 2% every single day.


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 Polaroid: Invented (sort of) by a 3-year-old 📾


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



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Episoder(1633)

đŸ„œ “Mickey’s Metaverse” — Disney’s Fortnite investment. Build-A-Bear’s adults-only website. America’s new trade bestie.

đŸ„œ “Mickey’s Metaverse” — Disney’s Fortnite investment. Build-A-Bear’s adults-only website. America’s new trade bestie.

Fortnite, the world’s biggest video game, just got a whopping $1.5B investment from Disney — Because when it comes to innovation, evolution is easier than creation.Build-A-Bear newest teddy bears are ...

12 Feb 202420min

đŸšœ “The Toilet Bowl” — The Super Bowl’s bathroom strategy. McDonald’s $18 Big Mac. Arm’s Shakespearean computer chip.

đŸšœ “The Toilet Bowl” — The Super Bowl’s bathroom strategy. McDonald’s $18 Big Mac. Arm’s Shakespearean computer chip.

The stadium hosting the Super Bowl has 1,400 toilets and urinals — But those drains aren’t for your bladder, they’re for your wallet.McDonald’s CEO was forced to address the viral $18 Big Mac combo me...

9 Feb 202421min

đŸ‘”đŸ‘Ž “DINKs vs PINKs” — The Silver Tsunami of Americans over 65. Chipotle’s Hero Metric. The End of Media’s Gated Gardens.

đŸ‘”đŸ‘Ž “DINKs vs PINKs” — The Silver Tsunami of Americans over 65. Chipotle’s Hero Metric. The End of Media’s Gated Gardens.

With a record number of Americans turning 65 this year, we have to talk about “PINKs” (= “Passive Income, No Kids”) — PINKs are the new top demo in America (sorry, DINKs)Chipotle stock reached an all-...

8 Feb 202420min

đŸŠ¶â€œWeCrashed: Part II” — Adam Neumann’s WeWork offer. 49ers’ Silicon Valley playbook. FTX’s full refund.

đŸŠ¶â€œWeCrashed: Part II” — Adam Neumann’s WeWork offer. 49ers’ Silicon Valley playbook. FTX’s full refund.

The 49ers are in the Super Bowl again thanks to one data-driven strategy — But this isn’t a football story, it’s a business story (and it’s inspired by the artist Renoir).WeWork’s ex Adam Neumann just...

7 Feb 202418min

đŸ€“đŸŹ “Revenge of the Nerds” — Nerds’ Super Bowl commercial. Does the Sphere make money? Bill Gates & Jeff Bezos’ mining startup.

đŸ€“đŸŹ “Revenge of the Nerds” — Nerds’ Super Bowl commercial. Does the Sphere make money? Bill Gates & Jeff Bezos’ mining startup.

Nerds’ candy sales have surged 10x to become the #1 top selling sugar candy in America — So we’re explaining why Nerds is doing its 1st Super Bowl ad.The Las Vegas Sphere just shared its first full q...

6 Feb 202420min

🐑 "Ugly Beautiful" — Uggs' boots are back. Facebook turns 20. The Secret of Great Packaging.

🐑 "Ugly Beautiful" — Uggs' boots are back. Facebook turns 20. The Secret of Great Packaging.

What’s that model wearing? Uggs. The sheepskin boot brand’s sales have surged to an all-time high — Because nostalgia follows a 20-year life cycle.It’s Facebook’s 20th birthday and Zuck’s baby just ha...

5 Feb 202418min

đŸ€˜ “Better have RiRi’s Money — TikTok’s Music Purge. Apple’s headset debut. Wilson’s

đŸ€˜ “Better have RiRi’s Money — TikTok’s Music Purge. Apple’s headset debut. Wilson’s

Taylor Swift, Rihanna, and Drake. All their music is off TikTok today because of a dispute with Universal — So we’re going to explain the “Great TikTok Purge” with Rihanna’s lyrics
 because this deal ...

2 Feb 202419min

🚌 “The Tesla of School Buses” — Zum’s $1B e-Schoolbus. Norway’s huuuuge wealth fund. 23&Me’s riches to rags story.

🚌 “The Tesla of School Buses” — Zum’s $1B e-Schoolbus. Norway’s huuuuge wealth fund. 23&Me’s riches to rags story.

Zum just hit a $1.3B valuation for reinventing the school bus: Electric and smart — but since kids are involved, they’re facing some speed bumps.23&Me pioneered the home DNA test, but now they’re clos...

1 Feb 202419min

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