#252 - Secrets to Break Into Top-Tier Accounts with Product-Led Growth (Andrew Johnston, Superhuman)

#252 - Secrets to Break Into Top-Tier Accounts with Product-Led Growth (Andrew Johnston, Superhuman)

RESOURCES DISCUSSED View the written summary of this episode Get 1 month of Superhuman on us Other things you can steal FOUR ACTIONABLE TAKEAWAYS Do not enter a pilot or a POC without setting clear success criteria with your customer. The way that you should present the success criteria is to figure out what matters to your customer. Break your accounts and prospects into high-usage and low-usage groups. Coach up your low-usage team, and just ask your high-usage group “How can we get this into the hands of other people.” Consolidate your bill for people in different departments and consolidate the team for prospects in the same department. PATH TO PRESIDENT’S CLUB Head of Sales @ Superhuman Director of Sales @ Scale AI Head of Global Email (SendGrid) Sales & GTM @ Twilio Manager, Enterprise Sales @ Twiliio RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Episoder(603)

#423 - How to Fix a Broken Sales Org in 90 Days | Kevin "KD" Dorsey

#423 - How to Fix a Broken Sales Org in 90 Days | Kevin "KD" Dorsey

FOUR ACTIONABLE TAKEAWAYS Focus on High-Impact Problems: Prioritize fixing widespread issues over the loudest complaints. High-volume problems drive more meaningful change than squeaky-wheel issues....

6 Feb 202537min

#422 - How to Open & Close More Deals With Key Accounts | Maddy Jackson

#422 - How to Open & Close More Deals With Key Accounts | Maddy Jackson

ACTIONABLE TAKEAWAYS: Permission-Based Introduction: Identify an executive, then request an intro to their top lieutenant by tying outreach to an executive-level metric they care about. Funding In...

4 Feb 202537min

#421 - How to Protect Your Pricing | Johnny Larson | 30MPC Hall of Fame

#421 - How to Protect Your Pricing | Johnny Larson | 30MPC Hall of Fame

ACTIONABLE TAKEAWAYS Know Competitors' Fiscal Periods: Be aware of when your competitors’ fiscal periods end to anticipate price drops and position yourself better. Phased Approach: When price ma...

3 Feb 202537min

#420 - How to Build the Perfect Sales Team, Role by Role | Mark, Nick, & Armand

#420 - How to Build the Perfect Sales Team, Role by Role | Mark, Nick, & Armand

Nick, Armand, and Mark Kosoglow talk through how and when you should make different sales hires as your sales team grows. ACTIONABLE TAKEAWAYS: Hire Builders First: Early sales hires should create ...

30 Jan 202551min

#419 - No Champion, No Deal: How to Find and Develop Champions | Krysten Conner

#419 - No Champion, No Deal: How to Find and Develop Champions | Krysten Conner

ACTIONABLE TAKEAWAYS: Align Messaging to Roles: End users want simplicity, managers focus on team metrics, and execs care about goals and risk. Match your message accordingly. Use Credible Content...

28 Jan 202536min

#418 - Tonality in Sales | Jeremy Miner | 30MPC Hall of Fame

#418 - Tonality in Sales | Jeremy Miner | 30MPC Hall of Fame

ACTIONABLE TAKEAWAYS: Facial Expressions Control Tone: Your facial expressions influence your tone. For example, leaning in creates a concerned tone, while tilting your chin up can convey curiosit...

27 Jan 202536min

#417 - How to Train Teams on Discovery That Digs Deeper and Closes Bigger | Eleanor Dorfman

#417 - How to Train Teams on Discovery That Digs Deeper and Closes Bigger | Eleanor Dorfman

ACTIONABLE TAKEAWAYS: Ban Product-Specific Language: Prohibit product-focused terms like "roles-based access" in deal reviews. Instead, prompt reps to explore the customer’s "why" behind their needs,...

23 Jan 202535min

#416 - The Ultimate 5 Stage Sales Process to Speed Up Your Deals | 30MPC Playbook (Sell)

#416 - The Ultimate 5 Stage Sales Process to Speed Up Your Deals | 30MPC Playbook (Sell)

Nick and Armand break down the perfect 5 stage sales process to get your deals closed fast.  Stage 1 Problem Agreement: Ensure both parties align on the problem being solved before moving forward. St...

21 Jan 202550min

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