#392 - How To Run a "Land & Expand" The Right Way (Eleanor Dorfman, ReTool)

#392 - How To Run a "Land & Expand" The Right Way (Eleanor Dorfman, ReTool)

ACTIONABLE TAKEAWAYS: Segmented Team Structure: Down-market teams focus on landing new logos, passing them to expand teams, while up-market AEs handle both acquisition and expansion with retention-based comp. Enterprise Sales Strategies: Use top-down (sell wall-to-wall) or land-and-expand approaches, with the latter yielding higher LTV by scaling through business units first. Deal Inspection Triggers: Monitor $50K deals at stage 3 for POCs and access to power, and stage 5 for mutual action plans and the paper process. Consistent Review Rhythm: Reps update pipelines Monday, managers review Tuesday, deal reviews happen Wednesday, and Eleanor finalizes calls Thursday. ELEANOR'S PATH TO PRESIDENTS CLUB: - Head of Sales @ Retool - Global Head of Commercial Retention & Regional Director of Commercial Sales @ Segment - Global Head of Commercial Renewals and Retention @ Segment - Head of Customer Success and Solutions engineering @ Clever Inc RESOURCES DISCUSSED: Join our weekly newsletter Things you can steal 

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Episoder(612)

#573 - Use This Discovery Call Formula to Get More Demos Booked | Kevin Dorsey | 30MPC Hall of Fame

#573 - Use This Discovery Call Formula to Get More Demos Booked | Kevin Dorsey | 30MPC Hall of Fame

Stop losing deals to "skeptical prospects" and lukewarm discovery calls. Master the art of the B2B sales conversation by aligning your tonality with your intent and asking the right questions to the r...

14 Mai 32min

#572 - 9 Psychological Sales Tactics to Instantly Raise Your Status | Jeremy Miner

#572 - 9 Psychological Sales Tactics to Instantly Raise Your Status | Jeremy Miner

Tired of begging for meetings and feeling like you have zero control over your buyer interactions? Jeremy Miner reveals how flipping your mindset to high intent and low attachment forces prospects to ...

12 Mai 31min

#571 - How to Use AI to Identify the Perfect Time to Prospect | Brendan Short

#571 - How to Use AI to Identify the Perfect Time to Prospect | Brendan Short

Your AI Email Guide: https://www.30mpc.com/course/cold-email-course Most reps use the same signals and get ignored. Brendan Short shows how to find timing signals no one else can see and turn them ...

7 Mai 39min

#570 - Cold Email Masterclass: Everything You Need To Book Meetings in 2026

#570 - Cold Email Masterclass: Everything You Need To Book Meetings in 2026

Your AI Email Guide: https://www.30mpc.com/course/cold-email-course Jason Bay gives a cold email masterclass on what actually gets replies in a market where most reps are ignored. Stop pitching yo...

5 Mai 25min

#569 - How Leaders Can Clarify the Pitch, Stop Paraphrasing, and Actually Add Value | Allison Bouchard ft. Outreach

#569 - How Leaders Can Clarify the Pitch, Stop Paraphrasing, and Actually Add Value | Allison Bouchard ft. Outreach

Get more from Outreach x 30MPC Cut the fluff and win executive buy-in faster by turning complex sales messaging into clear, high-impact ideas your buyer can understand in under three minutes. 🎙...

30 Apr 31min

#568 (Trailer) - Elite Sales Trainer Critiques BRUTAL Cold Call Objection Gauntlets

#568 (Trailer) - Elite Sales Trainer Critiques BRUTAL Cold Call Objection Gauntlets

Full Video Here Jason Bay breaks down 3 real cold calls and shows exactly where reps lose the meeting and how to fix it Stop pitching your product. Start in the buyer’s world with problems they ar...

28 Apr 1min

#567 - How to Turn Cold Outreach Into Real Conversations | Adia Toll

#567 - How to Turn Cold Outreach Into Real Conversations | Adia Toll

In this episode we take how Adia Toll engineered a 72% reply rate by shifting from pitch-first selling to conversation-first prospecting and the exact systems behind it. ACTIONABLE TAKEAWAYS: Gri...

23 Apr 36min

#566 - 3 Brutal Sales Leadership Lessons (Avoid These Mistakes)

#566 - 3 Brutal Sales Leadership Lessons (Avoid These Mistakes)

The sales leadership lessons that changed how Mark Kosoglow leads and scales teams. Mark Kosoglow shares 3 moments that reshaped how he coaches, manages, and hires. Stop creating busywork. Protect r...

21 Apr 12min

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