722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(1647)

815: Question The Norm and Freely Try, Like a Kid | John O’Leary

815: Question The Norm and Freely Try, Like a Kid | John O’Leary

This show was just convicting for me. When did I leave childlike qualities of questioning the so-called norm and just trying things without worrying what anyone thought? And how have I shortchanged my...

31 Aug 20201h 19min

814: Adjust And Continue Toward Your Goals

814: Adjust And Continue Toward Your Goals

You have a goal you are working towards. If it has any true value there will be challenges on the way and adjustments will be necessary. Or when things don't go as planned you’ll ultimately throw in t...

26 Aug 202058min

813: Address the pain instead of trying to push past it

813: Address the pain instead of trying to push past it

I’m back with Dr Saundra Dalton Smith who in episode #811 led us in eight key areas we need rest, in order to be at our best. This is my Habits show and no surprise Saundra is very clear and specific ...

24 Aug 202035min

812: More Goals So Big They Scare You

812: More Goals So Big They Scare You

Goals so big they scare you part 2! In episode 810 Tom Ziglar and I responded to comments to the question, “Who has a big goal? Maybe bigger than you honestly feel capable of? Maybe big enough you are...

19 Aug 202044min

811: The Best Drug To Turbocharge You

811: The Best Drug To Turbocharge You

A drug is “a substance that causes a change in one's physiology or psychology.” I’m taking liberty in calling “rest” a substance, but there is nothing stronger for positively changing your physiology ...

17 Aug 20201h 9min

810: Goals So Big They Scare You

810: Goals So Big They Scare You

Many of us have dreams, desires, and goals we are uncomfortable with. We may have a hard time admitting we want them. We may be ashamed to share them. Or we may desire to have big goals but can’t tap ...

12 Aug 202053min

809: We Are Wired To Function Off Joy

809: We Are Wired To Function Off Joy

This is what Sam Collier believes, that we are literally wired to function off of joy. This is a significant statement from anyone but to me is more intriguing coming from a pastor. I didn’t grow up h...

10 Aug 202040min

808: Does Your Work Provide More Than Money?

808: Does Your Work Provide More Than Money?

We all need to get paid for our work. But does it provide you with anything beyond the money? Does it provide value to others? It’s a big question that is worth pondering and being very cognizant of. ...

5 Aug 20201h 1min

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