722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(1657)

IMPORTANT: Announcing Our Change To The “What Drives You” podcast

IMPORTANT: Announcing Our Change To The “What Drives You” podcast

This is a brief message about What Drives You, and an announcement that the show name is changing to just that. As of now, the Self Helpful podcast is evolving to “What Drives You.” I’ll explain a lit...

2 Nov 20239min

Peak Wellness | How To Upgrade Your Personal OS

Peak Wellness | How To Upgrade Your Personal OS

This is our Peak Wellness show where we give specific focus to our health and wellness. The vehicle that drives all we do. In this episode, How To Upgrade Your Personal OS. When your phone or computer...

1 Nov 202347min

#4 Heal Thy Self w/ Kevin Miller | The Big Idea, The Big Takeaway & The Big Action

#4 Heal Thy Self w/ Kevin Miller | The Big Idea, The Big Takeaway & The Big Action

I wrap the series on Heal Thy Self. I began with Dr. Bradley Nelson, veteran holistic physician and one of the world’s foremost experts on natural methods of achieving wellness. He’s author of the bes...

30 Okt 202324min

#3 Heal Thy Self w/ Dr Randy James | How To Discern & Create Your Mindstyle

#3 Heal Thy Self w/ Dr Randy James | How To Discern & Create Your Mindstyle

We continue this series on Heal Thy Self that we kicked off with veteran holistic physician Dr. Bradley Nelson. His best-selling book "The Emotion Code" provides step-by-step instructions for working ...

27 Okt 202358min

#2 Heal Thy Self w/ Dr Bradley Nelson | What Drives Dr Bradley Nelson

#2 Heal Thy Self w/ Dr Bradley Nelson | What Drives Dr Bradley Nelson

On this episode of Self Helpful, host Kevin Miller engages in a thought-provoking conversation with Dr. Bradley Nelson, acclaimed author of "The Emotion Code" and "The Body Code." Driven by a deep bel...

26 Okt 202355min

#1 Heal Thy Self w/ Dr Bradley Nelson | How To Find & Rid Yourself Of Negative Energies Causing Illness & Disease In You

#1 Heal Thy Self w/ Dr Bradley Nelson | How To Find & Rid Yourself Of Negative Energies Causing Illness & Disease In You

We kick off a series on Healing. Your body's ability to heal itself. Physically and psychologically. Every day we are exposed to things that compromise our very beings. Just going through the day, tax...

25 Okt 20231h 11min

Peak Wellness w/ Tana Amen | Mitigating Health Deficits Caused by Trauma

Peak Wellness w/ Tana Amen | Mitigating Health Deficits Caused by Trauma

This is our Peak Wellness show where we give specific focus to our health and wellness. The vehicle that drives all we do. In this episode we’re talking about trauma. Which is at the core a distressin...

23 Okt 202356min

Special: What Drives Jordan Harbinger | From Lawyer To Podcasting Royalty

Special: What Drives Jordan Harbinger | From Lawyer To Podcasting Royalty

We continue a special, short series on What Drives You with some interesting people. People who got clear on what they wanted, and why, which is what creates authentic drive, knowing what you want and...

20 Okt 20231h 3min

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