722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(1653)

Kristina Mänd-Lakhiani  #1 | How To Be Authentically You & Still Respect Others

Kristina Mänd-Lakhiani #1 | How To Be Authentically You & Still Respect Others

I continue to be enamored with this tension of being self-aware and being true to yourself, while also being sensitive to others and respecting who and how they are. We tend to fall on the side of “ju...

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Peak Wellness | How To Make Peace With Food And Your Eating Habits

Peak Wellness | How To Make Peace With Food And Your Eating Habits

I’m continuing on with the question listeners answered about what health issue they’d most like a magic pill for, and we had so many responses about food issues. People shared they’d want help enjoyin...

5 Jul 202353min

Dr Lee Warren #4 | Lessons w/ Kevin Miller - Moving Forward When You Can't Move On

Dr Lee Warren #4 | Lessons w/ Kevin Miller - Moving Forward When You Can't Move On

This is part 4 and the wrap up on my series on Dr Lee Warren, and the message in his book, Hope Is The First Dose: A treatment plan for recovering from trauma, tragedy and other massive things. If you...

3 Jul 202328min

Dr Lee Warren #3 | Discussion w/ Richie Norton - How To Transcend Loss & Pain By Choosing The Meaning You Give To It

Dr Lee Warren #3 | Discussion w/ Richie Norton - How To Transcend Loss & Pain By Choosing The Meaning You Give To It

I, for one, don’t enjoy talking about pain and loss. I want to just be happy. That is the hope of this show. How to transcend beyond it. Not get over it. Not to ever be the same again. But go forward ...

30 Jun 20231h 1min

Dr Lee Warren #2 | Values Q&A - Committing To Ideals While Having Grace You Won’t Be 100%

Dr Lee Warren #2 | Values Q&A - Committing To Ideals While Having Grace You Won’t Be 100%

I’m back with Dr Lee Warren for part two in this series, and this is my Values & Habits show. Lee is a war veteran, author, podcaster, and active brain surgeon. In part one we discussed the message in...

29 Jun 202359min

Dr Lee Warren #1 | How To Recover From Loss & Pain That You Will Never Get Over

Dr Lee Warren #1 | How To Recover From Loss & Pain That You Will Never Get Over

We all have trauma, pain, and disappointment that affects us. From massive, life threatening events to emotional scars to the loss of a dream. We tend to judge and minimize our pains, but a point of t...

28 Jun 20231h 24min

Peak Wellness | What To Do About The Threat Of Diabetes

Peak Wellness | What To Do About The Threat Of Diabetes

Hello Self Helpful listeners…in this episode, What To Do About The Threat Of Diabetes. These episodes were formerly called “Functional Friday” but they will now land on random days, so we’ve renamed i...

26 Jun 202356min

Jake Eagle #4 | Lessons w/ Kevin Miller - 7 Keys To Cultivate Being Present & Feeling Awe

Jake Eagle #4 | Lessons w/ Kevin Miller - 7 Keys To Cultivate Being Present & Feeling Awe

I wrap up our series on Jake Eagle and the concept of Awe. This is part four. As I looked through my show notes on the previous three episodes, seven key issues stood out to me. The highlights of unde...

23 Jun 202317min

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