722: Why you want to market to qualified people

I’ve had three guests on this show recently who really have me grappling with the realities of what we as humans say and think we want, and what our behavior proves we want. What you’re about to hear may shock you and make you take a step back, as it did me. ⁣ ⁣ I usually give you the punchline of the episode right here in the beginning, but in this case I’m not going to…just hold tight a moment and I’ll unpack it. But you and I, right now, think we want to be happy, authentic, and healthy. But our actions show that in each case, we actually want something else…more. ⁣ ⁣ And it’s not the same things. For each of those three issues, there is a counterfeit desire that is winning out. And to realize it is to get at the issue of significant cognitive dissonance we live in, and are suffering from. Getting aware, I believe, can give us a new lease on life. And further, if you are in business and involved with trying to offer happiness, authenticity and health to anyone, you’re about to find out what your real competition is. Come ponder and explore with me… ⁣ ⁣ June 15-16 of 2023 I’ll be in Dallas to attend and speak at the Ziglar coach summit. If you are looking to influence people for the better, professionally or personally, I invite you to join us. First 10 people who register and say you heard about it from me, I’m taking to dinner! Go to ziglar.com/coachsummit⁣ Go to Zocdoc.com/KEVIN and download the Zocdoc app for FREE. For a limited time, Self Helpful listeners can get 20% off InsideTracker’s new Ultimate Plan. Visit InsideTracker.com/helpful. If you’re looking for a simpler and cost-effective supplement routine, Athletic Greens is giving you a FREE 1 year supply of Vitamin D AND 5 free travel packs with your first purchase. Go to athleticgreens.com/SELFHELP. This episode is brought to you by BetterHelp. Visit BetterHelp.com/selfhelpful today to get 10% off your first month.  Head to airdoctorpro.com and use promo code KEVIN and depending on the model receive UP TO 39% off or UP TO $300 off! Receive two pounds of ground beef for a year and get $20 off your first box when you sign up today at butcherbox.com/SELFHELPFUL and use code SELFHELPFUL. Learn more about your ad choices. Visit megaphone.fm/adchoices

11 Mai 202318min

How many times have you been asked, “So, what do you do?” Meaning, what work do you do. A primary way we establish hierarchy in our culture. But have you ever had anyone follow and ask why you do what you do? Have you asked yourself recently? And the answer must go deeper than just for the money. If there is no meaning for you in your work beyond money, then ask what that money is for? It’s supporting something you care about, even if it’s merely food and shelter.  This was brought back to my attention by Arthur Brooks who is back with me to walk and talk through his personal Values & Habits. When I asked him about his values regarding his career he spoke to his efforts to stay aware of the why of what he does as opposed to just the what. Arthur is a Harvard Professor, a columnist at The Atlantic, ridiculously in demand speaker, and author of 12 books, the most recent being the focus of my series with him, From Strength to Strength: Finding Success, Happiness, and Deep Purpose in the Second Half of Life.  You’ll find that Arthur is a very intentional person and deeply considers all areas of his life. Spiritually he seeks where he can lift the world and not just himself. In his pursuit of health I found it interesting that he cited he’s not necessarily happy to be exercising, but it helps him be less unhappy. Interesting way to look at it. Regarding money, as his stage of life he’s eager to simplify the stuff he owns, and puts his focus on binging experiences. It’s quite an interesting journey through one of our cultures leading experts on happiness.  June 15-16 of 2023 I’ll be in Dallas to attend and speak at the Ziglar coach summit. If you are looking to influence people for the better, professionally or personally, I invite you to join us. First 10 people who register and say you heard about it from me, I’m taking to dinner! Go to z i g l a r . c o m / c o a c h s u m m i t Go to Zocdoc.com/KEVIN and download the Zocdoc app for FREE. For a limited time, Self Helpful listeners can get 20% off InsideTracker’s new Ultimate Plan. Visit InsideTracker.com/helpful. If you’re looking for a simpler and cost-effective supplement routine, Athletic Greens is giving you a FREE 1 year supply of Vitamin D AND 5 free travel packs with your first purchase. Go to athleticgreens.com/SELFHELP. This episode is brought to you by BetterHelp. Visit BetterHelp.com/selfhelpful today to get 10% off your first month.  Head to airdoctorpro.com and use promo code KEVIN and depending on the model receive UP TO 39% off or UP TO $300 off! Get free chicken thighs for a year and $20 off your first box when you sign up today at butcherbox.com/SELFHELPFUL and use code SELFHELPFUL.  Learn more about your ad choices. Visit megaphone.fm/adchoices

10 Mai 202353min

Many of you listening to this show are at or nearing the midpoint of life. The rest of you will be there before you know it. This show is geared to blow away a myth and massive problem we live within our culture. We churn and grind away to achieve and provide...and as we age we just try to buckle down and keep it going as long as we can, or as long as we feel we have to. ⁣ ⁣ This is a message to say..."Whoa! Stop! You've totally got it wrong! You don't want to keep doing what you've been doing. Rather you want to evolve, graduate if you will, to a new and well earned second half of life. One where you move from learning and innovating and amassing, to...leveraging all you've learned. The former leads to burnout and grave dissatisfaction, the latter to the greatest joy and fulfillment life has to offer. ⁣ ⁣ My guest, researcher and expert on this topic is Arthur Brooks. Arthur went from being a professional French horn, to earning degrees online that landed him as a think tank president amongst Ivy League scholars, which you'll hear was an embarrassment to him for a while, to today being...OK, this is long...the William Henry Bloomberg Professor of the Practice of Public Leadership at the Harvard Kennedy School, and Professor of Management Practice at the Harvard Business School, where he teaches courses on leadership, happiness, and social entrepreneurship. He is also a columnist at The Atlantic, where he writes the popular weekly “How to Build a Life” column. ⁣ ⁣ Brooks is the author of 12 books, including the 2022 #1 New York Times bestseller From Strength to Strength: Finding Success, Happiness, and Deep Purpose in the Second Half of Life, which is my focus for this series. A recent Harvard Magazine article labeled Arthur as, "The Happiness Revolutionary." Somehow between his content and his personality Arthur has become a massively influential guy who is now called on and cited by people such as Oprah, the Dalai Lama and The White House. ⁣ You're about to hear him school us in how our first half of life is spent leveraging fluid knowledge, and that our brain is created for this. But around the midpoint of our life, our brain has less ability for fluid knowledge and transitions to great ability in crystallized knowledge. If you are aware of and embrace this, you will find great peace and continue progress instead of feeling you are in a race for time to keep up the initiatives and pace from the first half of life.⁣ ⁣ June 15-16 of 2023 I’ll be in Dallas to attend and speak at the Ziglar coach summit. If you are looking to influence people for the better, professionally or personally, I invite you to join us. First 10 people who register and say you heard about it from me, I’m taking to dinner! Go to z i g l a r . c o m / c o a c h s u m m i t⁣ Go to Zocdoc.com/KEVIN and download the Zocdoc app for FREE. For a limited time, Self Helpful listeners can get 20% off InsideTracker’s new Ultimate Plan. Visit InsideTracker.com/helpful. If you’re looking for a simpler and cost-effective supplement routine, Athletic Greens is giving you a FREE 1 year supply of Vitamin D AND 5 free travel packs with your first purchase. Go to athleticgreens.com/SELFHELP. This episode is brought to you by BetterHelp. Visit BetterHelp.com/selfhelpful today to get 10% off your first month.  Head to airdoctorpro.com and use promo code KEVIN and depending on the model receive UP TO 39% off or UP TO $300 off! Get free chicken thighs for a year and $20 off your first box when you sign up today at butcherbox.com/SELFHELPFUL and use code SELFHELPFUL.  Learn more about your ad choices. Visit megaphone.fm/adchoices

8 Mai 20231h 7min

I staunchly believe perception is everything, and regarding our health and wellness and concerning the concept of exercise, there is a paradigm shift we can enact with ourselves that works wonders. The word exercise does not create positive feelings in most people. It sounds like a chore. The point is movement and we have to “exercise” because for most of us, our daily life does not require much of any utilization of our lungs and muscles and joints. But I want you to consider the term…athlete, and why you may want to strive to adopt it. ⁣ ⁣ This is our Functional Friday episode where we tend to our physical and mental capacity to support us in our desired goals and achievements. Here is my setup; If you join a painting class, you might share with others that you paint. But if you do it daily or weekly and keep it up for years and get proficient, when do you refer to yourself as an artist? You don’t have to do it for money to be an artist. The literal word artist is defined as, a person who produces paintings or drawings as a profession or hobby. There you go. If you produce paintings as a hobby, you are an artist. My home contains many pieces of furniture I made out of raw aspens on our land and when people see it, they often say, “I didn’t know you were an artist!” ⁣ ⁣⁣ So with exercise. The definition is, a person who is proficient in sports and other forms of physical exercise. I find a lot of people who engage daily in some fitness activity call themselves athletes. And I think it’s great. I was a professional athlete, as a pro cyclist. I got paid. Not much. But today I don’t have pro status or a racing license. But I ride my bike or run almost daily. I do push ups, or dips or pull ups most days. I call myself an athlete. It’s not what I do, it’s another role I’ve embraced. If you engage in a physical activity and become proficient in it…proficient, defined as competent in doing something, you can adopt the label of athlete. It’s not a chore you try to do, it’s a role you fulfill. Regarding this idea, I asked our audience on Facebook this question, “Do you think of yourself as athletic?” Over 80 comments came in that brought up some interesting issues. I truly hope it inspires you to further embrace your athletic self and from that, your long term fitness and wellness.⁣ ⁣ June 15-16 of 2023 I’ll be in Dallas to attend and speak at the Ziglar coach summit. If you are looking to influence people for the better, professionally or personally, I invite you to join us. First 10 people who register and say you heard about it from me, I’m taking to dinner! Go to ziglar.com/coachsummit⁣ Go to Zocdoc.com/KEVIN and download the Zocdoc app for FREE. For a limited time, Self Helpful listeners can get 20% off InsideTracker’s new Ultimate Plan. Visit InsideTracker.com/helpful. If you’re looking for a simpler and cost-effective supplement routine, Athletic Greens is giving you a FREE 1 year supply of Vitamin D AND 5 free travel packs with your first purchase. Go to athleticgreens.com/SELFHELP. This episode is brought to you by BetterHelp. Visit BetterHelp.com/selfhelpful today to get 10% off your first month.  Get free chicken thighs for a year and $20 off your first box when you sign up today at butcherbox.com/SELFHELPFUL and use code SELFHELPFUL. Learn more about your ad choices. Visit megaphone.fm/adchoices

5 Mai 202352min

I’m wrapping up my series on Laura Tremaine, host of the 10 Things To Tell You podcast and author of The Life Council: 10 Friends Every Woman Needs. Our focus is on friendships, but vastly elevating them from mere peripheral benefits, “if we have time.” A point I’m expounding on in this series is we don’t need friendships to survive. We need them to thrive. So if thriving is your goal, this is a vital topic. Normally on this part four episode, I briefly discuss lessons I’m learning or grappling with from the series we’ve done. ⁣ ⁣ Here, I take a detour. Instead of my solo commentary, I brought two dear friends into the studio with me to talk candidly about how we’d been doing friendships, the value we had been receiving, and…how we could do them better. Main focal points that surfaced were the need to protect and enhance friendships, just like we do our health and money. ⁣ ⁣ My friends and co-hosts are…two guys at the top of their field in just those areas, health and money. Randy James. Who you hear often as my co-host on the Functional Friday episodes. Randy is a medical doctor and functional medicine expert. People pay him out of pocket to get to the root issues of their problems and not simply prescribe a medication to a symptom. Randy and I have lived in the same town and been friends for over a decade, growing our kids together, adventuring together, and we partnered together in a business six years ago and have shared offices ever since. Some weeks we are together 5 days in a row, sharing lunch on the back deck of the office. Find him at truelifemedicine.com. ⁣ ⁣ My other dear friend featured in this episode is Patrick Johnson. Randy and I met Patrick together four or five years ago and found a kindred spirit in health and wellness, adventuring, family, and spiritually. Patrick is a personal, fiduciary financial counselor who works with very high net worth individuals. But Patrick goes way beyond that. He’s become a unicorn in his profession because he goes deep with clients into maximizing the overall wealth of their life, no different than Randy. Or me. Patrick was a professional river and mountain guide; seminarian; organic farmer, and he’s an author. He leads a large group of men in Colorado on epic adventures. You can find him at WellthPartner.com. We all spend a lot of time together. We live within a two mile radius of each other. We go on big adventures together. So coming together to discuss the topic of friendships just felt too legitimate to me. ⁣ ⁣ You’re about to hear a different start to an episode, as again, we are literally sitting side by side in my studio together, and we start off sharing a beverage together, just as we do when tailgating in the mountains after a big adventure. Props to Patrick for this tradition. He knows how to instigate inspiring environments. ⁣ ⁣ June 15-16 of 2023 I’ll be in Dallas to attend and speak at the Ziglar coach summit. If you are looking to influence people for the better, professionally or personally, I invite you to join us. First 10 people who register and say you heard about it from me, I’m taking to dinner! Go to ziglar.com/coachsummit⁣ Go to Zocdoc.com/KEVIN and download the Zocdoc app for FREE. For a limited time, Self Helpful listeners can get 20% off InsideTracker’s new Ultimate Plan. Visit InsideTracker.com/helpful. If you’re looking for a simpler and cost-effective supplement routine, Athletic Greens is giving you a FREE 1 year supply of Vitamin D AND 5 free travel packs with your first purchase. Go to athleticgreens.com/SELFHELP. This episode is brought to you by BetterHelp. Visit BetterHelp.com/selfhelpful today to get 10% off your first month.  Head to airdoctorpro.com and use promo code KEVIN and depending on the model receive UP TO 39% off or UP TO $300 off! Get free chicken thighs for a year and $20 off your first box when you sign up today at butcherbox.com/SELFHELPFUL and use code SELFHELPFUL. Learn more about your ad choices. Visit megaphone.fm/adchoices

4 Mai 20231h 8min

Friends, when I first started writing my new book, What Drives You, I sat down with some influential people to get their stories. I wanted to know what took them from, wherever they started, to realize the significant achievements that landed them on my show. ⁣ ⁣ Dr Benjamin Hardy is a favorite guest of mine, he's a prolific writer of best-selling non-fiction in the self-help space because he's a great writer, of great research. His books, Willpower Doesn't Work and Personality Isn't Permanent are foundational messages I come back to time and time again. ⁣ ⁣ Not long after I signed my book deal, I had Ben on my podcast, which was called The Ziglar Show at the time. He had shared a tidbit of personal story that grabbed my attention...so I brought him on to dig in. What he shared violated much of what I'd previously thought about drive and was a great depiction of what I'd learned and was writing in my book. ⁣ ⁣ Ultimately the story here is what I used as the lead off story in chapter one of my new book, What Drives You, which is just now coming out. Ben's story is an incredible depiction of a primary myth I bust, of some people being driven and some people not. Even some having more drive than others. It's just not true. Listen in to hear more. ⁣ ⁣ June 15-16 of 2023 I’ll be in Dallas to attend and speak at the Ziglar coach summit. If you are looking to influence people for the better, professionally or personally, I invite you to join us. First 10 people who register and say you heard about it from me, I’m taking to dinner! Go to ziglar.com/coachsummit⁣ Go to Zocdoc.com/KEVIN and download the Zocdoc app for FREE. For a limited time, Self Helpful listeners can get 20% off InsideTracker’s new Ultimate Plan. Visit InsideTracker.com/helpful. If you’re looking for a simpler and cost-effective supplement routine, Athletic Greens is giving you a FREE 1 year supply of Vitamin D AND 5 free travel packs with your first purchase. Go to athleticgreens.com/SELFHELP. This episode is brought to you by BetterHelp. Visit BetterHelp.com/selfhelpful today to get 10% off your first month.  Head to airdoctorpro.com and use promo code KEVIN and depending on the model receive UP TO 39% off or UP TO $300 off! Get free chicken thighs for a year and $20 off your first box when you sign up today at butcherbox.com/SELFHELPFUL and use code SELFHELPFUL. Learn more about your ad choices. Visit megaphone.fm/adchoices

3 Mai 20231h 3min

There are two options for gaining the valuable relationships you want and need to have a rich, fulfilling existence. Before I tell you though, there is a foundational assumption that must be met regardless, and we actually didn’t address it in this episode, so I want to cover it here. ⁣ ⁣ You must have exposure. I find many people who lack friendships also don’t get much exposure to people, and especially new people. I won’t belabor this but I’ve found the absolute number one way to achieve this is get in groups of kindred spirits. Take an interest you have and get around other people with that same interest. ⁣ ⁣ And coworkers may not fit. Working at the same place is not the same interest. Neither is family for that matter. I’m talking to literally know what you are interested in, curious about, inspired by, and find other people who are as well. After that…the two options for accumulating valuable relationships are either instigating them, or, making friends with an instigator. ⁣ ⁣ This is Part 3 of my discussion on Laura Tremaine host of the 10 Things To Tell You podcast and author of her most recent book, The Life Council: 10 Friends Every Woman Needs. My focus is on the friends everyone needs, women and men. ⁣ ⁣ To round out our discussion I invited Brianna Brown Keen on to co-host the discussion. Brianna Brown Keen is an accomplished actress, appearing in more than 20 feature films and 30 television shows. Along with being a present day, working actress, Brianna has produced an initiative and book called Manifesting Your Mission where she guides entrepreneurs, including a lot of people in show business, in making true progress toward your goals. ⁣ ⁣ Brianna is a relationship instigator, and we talk about what this looks like. But if you hear Brianna and feel you are not a fit for being an instigator, then I want you to hear your focus is to befriend…an instigator. Find a Brianna in your life, even if it’s as a paid part of a community or mastermind as Brianna leads. ⁣ ⁣ June 15-16 of 2023 I’ll be in Dallas to attend and speak at the Ziglar coach summit. If you are looking to influence people for the better, professionally or personally, I invite you to join us. First 10 people who register and say you heard about it from me, I’m taking to dinner! Go to ziglar.com/coachsummit⁣ Go to Zocdoc.com/KEVIN and download the Zocdoc app for FREE. For a limited time, Self Helpful listeners can get 20% off InsideTracker’s new Ultimate Plan. Visit InsideTracker.com/helpful. If you’re looking for a simpler and cost-effective supplement routine, Athletic Greens is giving you a FREE 1 year supply of Vitamin D AND 5 free travel packs with your first purchase. Go to athleticgreens.com/SELFHELP. This episode is brought to you by BetterHelp. Visit BetterHelp.com/selfhelpful today to get 10% off your first month.  Head to airdoctorpro.com and use promo code KEVIN and depending on the model receive UP TO 39% off or UP TO $300 off! Get free chicken thighs for a year and $20 off your first box when you sign up today at butcherbox.com/SELFHELPFUL and use code SELFHELPFUL. Learn more about your ad choices. Visit megaphone.fm/adchoices

1 Mai 20231h 8min

When we look back on who we were five years ago, even more so 10 years ago, we recognize ourselves as very different people today. Yet today we think who we are is really…who we are. But in five years you’ll look back to yourself, right now, and realize how much you’ve changed. ⁣ ⁣ So think to what was normal for you five or ten years ago? What was normal, that you don’t do at all now? If you are growing and evolving, things will have changed. So…how about today? What is normal to you right now, that doesn’t have to be? That for your best wellness, probably shouldn’t be? ⁣ ⁣ The power is in realizing we as people have such a hard time shifting from what is normal to us right now. What is normal is comfortable. It’s secure. To change it requires decision-making, discipline, and to a great degree it’s simply a hassle. And we live lives with little margin and a hassle, even a seemingly little hassle, feels like a big obstacle. ⁣ ⁣ This is our Functional Friday episode and I’m with Randy James, Medical Doctor and Functional Medicine expert and we discuss some of the normal maladies that have been normalized in our culture. Not because they are ok, but we’ve just made peace with them. If you want long-term wellness, this is not a good peace. But changing them for the better is not ultimately that hard, it’s just that initial shift to create a new normal, that once we do…is fairly easy. ⁣ ⁣ June 15-16 of 2023 I’ll be in Dallas to attend and speak at the Ziglar coach summit. If you are looking to influence people for the better, professionally or personally, I invite you to join us. First 10 people who register and say you heard about it from me, I’m taking to dinner! Go to z i g l a r . c o m / c o a c h s u m m i t⁣ Go to Zocdoc.com/KEVIN and download the Zocdoc app for FREE. For a limited time, Self Helpful listeners can get 20% off InsideTracker’s new Ultimate Plan. Visit InsideTracker.com/helpful. If you’re looking for a simpler and cost-effective supplement routine, Athletic Greens is giving you a FREE 1 year supply of Vitamin D AND 5 free travel packs with your first purchase. Go to athleticgreens.com/SELFHELP. Learn more about your ad choices. Visit megaphone.fm/adchoices

28 Apr 202355min