What We Still Need to Learn about AI in Marketing — and Beyond
HBR IdeaCast24 Aug 2021

What We Still Need to Learn about AI in Marketing — and Beyond

Eva Ascarza, professor at Harvard Business School, studies customer analytics and finds that many companies investing in artificial intelligence fail to improve their marketing decisions. Why is AI falling flat when it comes to this key lever for profit? She says the main reasons are that organizations neglect to ask the right questions, weigh the value of being right with the cost of being wrong, and leverage the improving abilities of AI to change how companies make decisions overall. With London Business School’s Bruce G.S. Hardie and Michael Ross, Ascarza wrote the HBR article "Why You Aren’t Getting More from Your Marketing AI."

Episoder(649)

Populært innen Fakta

fastlegen
dine-penger-pengeradet
mikkels-paskenotter
relasjonspodden-med-dora-thorhallsdottir-kjersti-idem
foreldreradet
rss-strid-de-norske-borgerkrigene
treningspodden
jakt-og-fiskepodden
rss-bisarr-historie
rss-kull
takk-og-lov-med-anine-kierulf
rss-sunn-okonomi
fryktlos
sinnsyn
hagespiren-podcast
rss-kunsten-a-leve
level-up-med-anniken-binz
gravid-uke-for-uke
hverdagspsyken
rss-var-forste-kaffe