Bitcoin UX & Marketing with Dan Held - WBD236

Bitcoin UX & Marketing with Dan Held - WBD236

Location: Zoom Date: Friday, 19th June Company/Project: Kraken Role: Director of Business Development

The very early believers in Bitcoin tended to fall into two camps, the Libertarians who were drawn to the censorship resistance & self-sovereignty of Bitcoin and the tech-savvy developers who saw a new experimental technology that was the first to truly offer a distributed & decentralised digital money.

As Bitcoin has gained in value, it too has grown to appeal to audiences that don't necessarily fit into these two camps. Fewer tech-savvy people have come to Bitcoin for 'number go up' more than the censorship resistance and decentralisation.

For these people, coming into Bitcoin can be hostile and confusing. The community is understandably frosty to those not willing to learn about the importance of holding their own keys, protecting their privacy and being self-sovereign and the software can be confusing and unintuitive.

For newcomers running a node is difficult, holding your private keys daunting and interacting with the community scary. So, improving both the UX and marketing of Bitcoin is key to attracting less technical people to the space.

In this interview, I talk to Dan Held the Director of Business Development at Kraken. We discuss the importance of easy user experience, how Bitcoin can be a daunting experience, if newcomers should hold their private keys and why marketing matters.

Hosted on Acast. See acast.com/privacy for more information.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(1079)

#201 - Connor Leahy - The AI That Escaped: Inside OpenAI's Rogue Agent Incident

#201 - Connor Leahy - The AI That Escaped: Inside OpenAI's Rogue Agent Incident

Connor Leahy has spent his career at the frontier of AI, from reverse-engineering GPT-2 as a student and co-founding EleutherAI to building the AI safety company Conjecture. He now leads US policy wor...

14 Aug 1h 9min

#200 - Sebastian Thrun - The Singularity Is Here & We Are Completely Unprepared

#200 - Sebastian Thrun - The Singularity Is Here & We Are Completely Unprepared

Sebastian Thrun has spent his career working on technologies that once sounded like science fiction, from self-driving cars and flying vehicles to online education and artificial intelligence. He now ...

11 Aug 1h 34min

#199 - Aubrey de Grey - The Man Who Says Ageing Can Be Cured

#199 - Aubrey de Grey - The Man Who Says Ageing Can Be Cured

Aubrey de Grey believes ageing is accumulated damage in a biological machine and argues that medicine may eventually become capable of repairing that damage faster than it appears. He gives humanity a...

6 Aug 1h 17min

#198 - Michael Shermer - Truth, Conspiracies & The Things We Can't Explain

#198 - Michael Shermer - Truth, Conspiracies & The Things We Can't Explain

Michael Shermer is the founding publisher of Skeptic magazine, host of The Michael Shermer Show and author of Truth and Conspiracy. He joins Peter to ask whether we are really living in a post-truth w...

4 Aug 1h 27min

#197 - Brian Keating - What Came Before the Big Bang & Does Time Exist?

#197 - Brian Keating - What Came Before the Big Bang & Does Time Exist?

Brian Keating joins me to explore one of the deepest unanswered questions in physics: what is time, and why does it only appear to move in one direction? Brian argues that time may not exist as a fund...

30 Jul 1h 39min

#196 - Sam Bowman - The U.K. Is Becoming a Poor Country

#196 - Sam Bowman - The U.K. Is Becoming a Poor Country

Sam Bowman joins me to discuss why Britain is approaching two lost decades of stagnant median wages and why the country is now far poorer than it should be. Sam argues that Britain does not lack talen...

28 Jul 2h 9min

#195 - Lisa McKenzie & Keith Gildart - Who Is Britain For? The Destruction of the Working Class

#195 - Lisa McKenzie & Keith Gildart - Who Is Britain For? The Destruction of the Working Class

Britain did not simply leave its working class behind. Sociologist Lisa McKenzie and historian and former coal miner Keith Gildart argue that political and economic decisions deliberately dismantled t...

25 Jul 2h 13min

#194 - Charles Goodhart: The Money Endgame - Debt, Inflation & Central Bank Failure

#194 - Charles Goodhart: The Money Endgame - Debt, Inflation & Central Bank Failure

Charles Goodhart joins me to discuss why Britain’s decline did not start in 2008, why the post-war economic boom may have been a temporary lucky era and why the next 30 to 40 years could be far harder...

21 Jul 1h

Populært innen Politikk og nyheter

giver-og-gjengen-vg
aftenpodden
aftenpodden-usa
forklart
popradet
stopp-verden
nokon-ma-ga
det-store-bildet
lydartikler-fra-aftenposten
hanna-de-heldige
rss-gukild-johaug
dine-penger-pengeradet
rss-ness
aftenbla-bla
rss-penger-polser-og-politikk
frokostshowet-pa-p5
e24-podden
rss-borsmorgen-okonominyhetene
grasoner-den-nye-kalde-krigen
ta-dokumentar