Rory Sutherland - How to Be Less Rational (and More Brilliant)

Rory Sutherland - How to Be Less Rational (and More Brilliant)

In this week’s How To Academy podcast, Matthew Stadlen meets advertising legend Rory Sutherland for a lesson in using the power of psychology to make ideas, products and businesses triumph. In our data-driven age, businesses usually try to use logic, algorithms and theory to drive sales and solve problems. But there’s a problem with this rational approach: humans are innately illogical, and make unconscious decisions based largely on our emotions. What if there was a deeper, underlying logic to explain our irrational selves? How can leaders tap into this ‘psycho-logic’ to drive their brands, products and businesses to global success? Ogilvy Vice Chairman Rory Sutherland’s has the answer. His inimitable flair and polymath’s curiosity has made him a TED Talk superstar with over 6.5 million views, a globally sought-after keynote speaker, and a Radio 4 regular with two acclaimed radio series under his belt. In this podcast, he presents his ground-breaking theory of creative alchemy. Blend cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, Rory shows why the demand for logic is stifling our ability to solve problems – and presents a startlingly original set of tools for finding creative solutions. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Episoder(545)

Bestselling Mythologist Amy Jeffs – The Life of King Arthur

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16 Sep 35min

Time Woman of the Year Zahra Joya — The Vanishing Girl of Kabul

Time Woman of the Year Zahra Joya — The Vanishing Girl of Kabul

Zahra Joya grew up under the first Taliban regime, when girls were banned from school. For years she dressed as a boy to access the basic rights denied to her. She became a journalist in Kabul, and fo...

14 Sep 49min

Kimon de Greef — A Trip into the Psychedelic Underworld

Kimon de Greef — A Trip into the Psychedelic Underworld

When Kimon de Greef began an investigation into the smuggling of white sage, a Californian herb popular in the wellness movement, he could not have foreseen that the story would lead him into the dark...

8 Sep 41min

Jo Marchant – The Science and Mystery of the Present Moment

Jo Marchant – The Science and Mystery of the Present Moment

What if the present moment – the ‘now’– isn’t just a tick of the clock? We feel that the present is everything; all we can know, yet physics finds no universal 'now'. So where does that leave us – and...

7 Sep 1h 1min

Aziz Abu Sarah and Maoz Inon – The Future is Peace

Aziz Abu Sarah and Maoz Inon – The Future is Peace

“People have lost hope that peace is possible. Talking about peace seems too vulnerable, too naïve, too dangerous. We have resigned ourselves to this unending war as the only way forward. But we have ...

1 Sep 1h 2min

Naomi Klein - The Mirror World of Conspiracists and the Far-Right (Summer Repeat)

Naomi Klein - The Mirror World of Conspiracists and the Far-Right (Summer Repeat)

As conspiracy theories, political polarisation and the blurred boundaries between truth and misinformation continue to shape our public life, Naomi Klein's prize-winning book Doppleganger (2023) feels...

28 Aug 1h 2min

Yuval Noah Harari – Making Sense of a World in Crisis (Summer Repeat)

Yuval Noah Harari – Making Sense of a World in Crisis (Summer Repeat)

In an age of uncertainty, renowned historian Yuval Noah Harari joins Ritula Shah to make sense of a world in crisis and help us better understand the perils we face. In this episode of the podcast, b...

25 Aug 1h 15min

Mary Beard and David Mitchell – On Rulers and Power (Summer Repeat)

Mary Beard and David Mitchell – On Rulers and Power (Summer Repeat)

Cambridge Professor Mary Beard has done more than anyone to bring the world of ancient Rome to life again. Comedian David Mitchell once studied history and won’t let it off the hook for the mess it’s ...

21 Aug 1h 15min

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