Jason McCarthy: Rucking, Embracing the Suck, and Community Building Through Fitness

Jason McCarthy is the founder and CEO of GORUCK. While serving in Special Forces, GORUCK was born and the goal was simple: build a rucksack with life or death quality standards that would thrive from Baghdad to NYC. Jason is also the co-founder and CEO of Sandlot, an organization that empowers everyone into fitness with the tools they need to workout with real people in the real world.

We get into Jason’s background and the origin story of GORUCK, the extensive benefits of rucking, and building community through fitness.

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