Ep. 2189 Paul Mabray | Masterclass US Wine Market with Barbara Fitzgerald

Ep. 2189 Paul Mabray | Masterclass US Wine Market with Barbara Fitzgerald

Welcome to Episode 2189 of the Italian Wine Podcast. In this episode of Masterclass US Wine Market, host Barbara Fitzgerald interviews the Napa-based wine entrepreneur Paul Mabray. In this episode, they explore the macro-level changes shaping the wine industry and how wineries are adapting through digital strategies. They dive into the successes and challenges faced by online wine businesses and analyze their evolving role in the market. Lastly, they discuss the digital transformation journey of wineries, from small family-run operations to large-scale producers, uncovering insights for businesses of all sizes. More about today’s guest: Paul Mabray has been a powerful agent for change in the wine industry for over twenty years. He has been at the forefront of significant digital trends in the wine industry, working with WineShopper.com and Wine.com when they entered the wine-digital space. He founded two companies that changed the digital landscape in the US wine market, first by introducing winery e-commerce with Inertia Beverage Group, which transformed into WineDirect.com pioneering winery e-commerce, and then again by introducing social media and social customer relationship management with VinTank.com. Connect: Website: https://transformingwine.substack.com/ LinkeIn: https://www.linkedin.com/in/pmabray/ Instagram: https://www.instagram.com/pmabray/ Facebook: https://www.facebook.com/pmabray/ X: https://x.com/pmabray More about today’s host: With a career of nearly two decades in the wine industry, Barbara specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries. As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US. Connect: Instagram: https://www.instagram.com/aprilabottiglia LinkedIn: https://www.linkedin.com/in/barbara-fitzgerald-iwa/ Website: https://www.aprilacreative.com _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/ Facebook: https://www.facebook.com/ItalianWinePodcast Twitter: https://www.twitter.com/itawinepodcast Tiktok: https://www.tiktok.com/@mammajumboshrimp LinkedIn: https://www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!

Episoder(2575)

Ep. 149 Monty Waldin interviews Marco Lazzaroni (Benetton Rugby & Sommelier) | Italian Wine Personalities

Ep. 149 Monty Waldin interviews Marco Lazzaroni (Benetton Rugby & Sommelier) | Italian Wine Personalities

In this episode rugby meets wine! Monty Waldin interviews Marco Lazzaroni, rugby player in the Benetton Rugby Team in Treviso and aspiring sommelier. Marco is studying to become a somm and work in the wine business after his rugby career. His family already manages some vineyards in Friuli Venezia Giulia and Marco is great wine and food lover. Tune in for an exciting conversation about rugby, Italian wine and food pairing, and role models!

30 Okt 201813min

Ep. 148 Monty Waldin interviews Valentina Abbona (Marchesi di Barolo Winery) | Discover Italian Regions: Piedmont / Piemonte

Ep. 148 Monty Waldin interviews Valentina Abbona (Marchesi di Barolo Winery) | Discover Italian Regions: Piedmont / Piemonte

In this episode Monty Waldin interviews Valentina Abbona at the Marchesi di Barolo Winery in Barolo, in the heart of the Langhe hills, in Piemonte. In the podcast Valentina and Monty discuss the history of the winery and the wines that they produce, that is, all the typical wines of the area: Arneis, Barbera, Dolcetto, Nebbiolo Langhe, Barolo, and Barbaresco. Valentina also tells Monty about the winery’s 200 year-old wooden vats recently restored in which they age wine. Tune in also to discover wine and food pairings, such as hand-made “Tajarin” pasta with "Fassona" beef ragout and rabbit roast, the latter paired perfectly with Arneis wines.

29 Okt 201810min

Ep. 147 Monty Waldin interviews Christopher Barnes (Grape Collective) | Italian Wine Personalities

Ep. 147 Monty Waldin interviews Christopher Barnes (Grape Collective) | Italian Wine Personalities

In this episode Monty Waldin interviews Christopher Barnes, wine writer, video maker, and founder of Grape Collective, an online magazine and store aimed at younger consumers. Christopher tells Monty about his previous career in the movie industry and how he founded Grape Collective. Monty and Christopher talk about Grape Collective’s video making techniques such as the 360 videos, the store in New York that features jars of soils from the different wine regions, and the latest Italian wine trends on the U.S. market.

23 Okt 201812min

Ep. 146 Monty Waldin interviews Roberto Di Filippo (Di Filippo Winery) | Discover Italian Regions: Umbria

Ep. 146 Monty Waldin interviews Roberto Di Filippo (Di Filippo Winery) | Discover Italian Regions: Umbria

In this episode Monty Waldin interviews Roberto Di Filippo, owner of the Di Filippo Winery in Umbria. The Di Filippo winery is an organic and biodynamic estate producing Montefalco Rosso, Sagrantino, Grechetto, and other traditional wines from the region. Roberto explains his strategies for biodynamic vine growing—the use of draft horses and geese in the vineyard—and his ‘think global, act local’ philosophy. Roberto also tells Monty about the economics of biodynamic viticulture and his trip to the Hamish communities in the United States to learn how to build more efficient horse-working tools. Tune in to discover also how his Grechetto with no added sulphites is made!

22 Okt 201838min

Ep. 144 Monty Waldin interviews Mario Napolini (Napolini Winery) | Discover Italian Regions: Umbria

Ep. 144 Monty Waldin interviews Mario Napolini (Napolini Winery) | Discover Italian Regions: Umbria

In this episode Monty Waldin talks to Mario Napolini of the Napolini Winery in Umbria. Monty and Mario talk about Sagrantino, Grechetto, and Trebbiano Spoletino grapes grown in the estate and the winery’s foreign markets. Mario explains also his vine cultivation system and the process of cryomaceration for Sagrantino, that he uses to soften the grape’s tannins. Tune in to discover also some wine and food pairings for Sagrantino- and Grechetto-based wines!

15 Okt 201814min

Ep. 143 Monty Waldin interviews Filippo Mazzei (Mazzei Wineries) | Discover Italian Regions: Tuscany / Toscana

Ep. 143 Monty Waldin interviews Filippo Mazzei (Mazzei Wineries) | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin interviews Fillipo Mazzei whose family, the Mazzei, is the owner of three estates, two in Tuscany (Castello di Fonterutoli in Castellina in Chianti and Belguardo in the Maremma Toscana) and one in Sicily (Zisola in Noto). Mazzei talks about the recent Chianti Classico Gran Selezione and the main international markets for his Chianti wines. He also talks about his production of Morellino di Scansano in Maremma and his Nero d’Avola vineyards in Sicily. Tune in to learn more about a great producer of iconic Italian reds made from native grape varieties, Sangiovese and Nero d’Avola!

9 Okt 201814min

Ep. 142 Monty Waldin interviews Leonardo Raspini (Tenuta Raspini) | Discover Italian Regions: Umbria

Ep. 142 Monty Waldin interviews Leonardo Raspini (Tenuta Raspini) | Discover Italian Regions: Umbria

In this episode Monty Waldin interviews Leonardo Raspini at the Tenuta Alzatura (part of the Cecchi family) in Montefalco, Umbria. Monty and Leonardo talk about the (in)famous Sagrantino’s tannins, the winery’s softer style of Sagrantino, and Sagrantino as a restaurant wine. Leonardo also discusses the U.S. and Northern European markets for Sagrantino and recommends some his old-time favorite wine and food pairings!

8 Okt 201814min

Ep. 141 Monty Waldin interviews Daniele D'Anna Bortolotto (Cantine Umberto Bortolotti Winery) | Discover Italian Regions: Veneto

Ep. 141 Monty Waldin interviews Daniele D'Anna Bortolotto (Cantine Umberto Bortolotti Winery) | Discover Italian Regions: Veneto

In this episode Monty Waldin interviews Daniele D’Anna Bortolotto at the Bortolotti winery in Valdobbiadene, Veneto. Tune in to learn about all-things-Prosecco, including the way its grapes are cultivated and vinified! Monty and Daniele talk about different styles of Prosecco, Bortolotti’s Rive DOCG, and the winery export markets. Join us on our channels for a sparkling interview with an iconic Prosecco producer!

2 Okt 201817min

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