Ep. 2189 Paul Mabray | Masterclass US Wine Market with Barbara Fitzgerald

Ep. 2189 Paul Mabray | Masterclass US Wine Market with Barbara Fitzgerald

Welcome to Episode 2189 of the Italian Wine Podcast. In this episode of Masterclass US Wine Market, host Barbara Fitzgerald interviews the Napa-based wine entrepreneur Paul Mabray. In this episode, they explore the macro-level changes shaping the wine industry and how wineries are adapting through digital strategies. They dive into the successes and challenges faced by online wine businesses and analyze their evolving role in the market. Lastly, they discuss the digital transformation journey of wineries, from small family-run operations to large-scale producers, uncovering insights for businesses of all sizes. More about today’s guest: Paul Mabray has been a powerful agent for change in the wine industry for over twenty years. He has been at the forefront of significant digital trends in the wine industry, working with WineShopper.com and Wine.com when they entered the wine-digital space. He founded two companies that changed the digital landscape in the US wine market, first by introducing winery e-commerce with Inertia Beverage Group, which transformed into WineDirect.com pioneering winery e-commerce, and then again by introducing social media and social customer relationship management with VinTank.com. Connect: Website: https://transformingwine.substack.com/ LinkeIn: https://www.linkedin.com/in/pmabray/ Instagram: https://www.instagram.com/pmabray/ Facebook: https://www.facebook.com/pmabray/ X: https://x.com/pmabray More about today’s host: With a career of nearly two decades in the wine industry, Barbara specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries. As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US. Connect: Instagram: https://www.instagram.com/aprilabottiglia LinkedIn: https://www.linkedin.com/in/barbara-fitzgerald-iwa/ Website: https://www.aprilacreative.com _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/ Facebook: https://www.facebook.com/ItalianWinePodcast Twitter: https://www.twitter.com/itawinepodcast Tiktok: https://www.tiktok.com/@mammajumboshrimp LinkedIn: https://www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!

Episoder(2576)

Ep. 133 Monty Waldin interviews Maria Stella Carletti (Poliziano Winery) | Discover Italian Regions: Tuscany / Toscana

Ep. 133 Monty Waldin interviews Maria Stella Carletti (Poliziano Winery) | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin meets Maria Stella Carletti at the Poliziano Winery in Montepulciano, Tuscany. Maria Stella tells Monty all about the origin of the name Poliziano and discusses the rich family history. Maria Stella introduces also Poliziano’s famous crus, the “Vigneto Caggiole” and the vineyard of the Asinone, the latter yielding Poliziano’s signature Vino Nobile di Montepulciano. She also talks about their Maremma vineyards and their production of Morellino di Scansano. Tune in for another fantastic immersion in the Tuscan wine tradition!

3 Sep 20189min

Ep. 132 Monty Waldin interviews Devis Romanelli (Romanelli Winery) | Discover Italian Regions: Umbria

Ep. 132 Monty Waldin interviews Devis Romanelli (Romanelli Winery) | Discover Italian Regions: Umbria

In this episode Monty Waldin meets Devis Romanelli, owner and winemaker at the Romanelli winery in Umbria. Romanelli produces wine but also olive oil. Monty and Devis talk about harvesting Sagrantino grapes, the winery’s production of Grechetto and Trebbiano Spoletino and their cru wines. Tune in for a deep dive into Sagrantino terroir and viticulture in Umbria!

3 Sep 201834min

Ep. 131 Monty Waldin interviews Gelasio Gaetani d'Aragona | Discover Italian Regions: Tuscany / Toscana

Ep. 131 Monty Waldin interviews Gelasio Gaetani d'Aragona | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin interviews Gelasio Gaetani D’Aragona, whose historic family winery (Argiano) is located in the Brunello area of Tuscany. Gelasio and Monty talk about Brunello di Montalcino and the changes and developments in the area across five decades, from the seventies onwards. Gelasio also reflects on other Tuscan wine areas such as Bolgheri and sketches his personal vision for the future of Montalcino. Tune in to learn more about the history of one of the leading wine denominations of Italy with an iconic wine personality!

28 Aug 20189min

Ep. 130 Monty Waldin interviews Valentino Valentini (Bocale Winery) | Discover Italian Regions: Umbria

Ep. 130 Monty Waldin interviews Valentino Valentini (Bocale Winery) | Discover Italian Regions: Umbria

In this episode, Monty Waldin meets Valentino Valentini, one of the owners of the Bocale Winery in Montefalco and also former town counsellor and mayor of Montefalco. Valentino tells Monty all about the rich history of the Montefalco area, including old vine-growing systems on elm trees, the legacy of St. Francis of Assisi and his Franciscan monks who were among the first wine producers in the region. An energy efficient winery, Bocale specializes in Sagrantino- and Trebbiano Spoletino-based wines and is also a mixed farm growing olive trees and cereals. Tune in for a deep dive into the rich history, culture, and delicious wines of Umbria!

27 Aug 201822min

Ep. 129 Monty Waldin interviews Debora Bosoni (Cantine Lunae) | Discover Italian Regions: Liguria

Ep. 129 Monty Waldin interviews Debora Bosoni (Cantine Lunae) | Discover Italian Regions: Liguria

In this episode Monty Waldin meets Debora Bosoni at the family-owned Cantina Lunae Bosoni in Liguria. Debora explains that the area of Lunae takes its name from an ancient Roman site of Luni, that was also renowned for its wines. Debora and Monty talk about local indigenous grapes such as Vermentino and Albarola and the complexity of the Ligurian terroir between the Alps and the sea. Tune in to discover another incredible and underrated wine region in Italy!

31 Jul 20187min

Ep. 128 Monty Waldin interviews Peter Heilbron (Tenuta Bellafonte) | Discover Italian Regions: Umbria

Ep. 128 Monty Waldin interviews Peter Heilbron (Tenuta Bellafonte) | Discover Italian Regions: Umbria

In this episode Monty Waldin meets Peter Heilbron at Bellafonte Winery in Umbria. Peter, whose former career was in the Umbrian chocolate industry, tells Monty about his energy efficient winery, the aromas of Sagrantino wines and the rediscovery of Trebbiano Spoletino native grape. Tune in to learn more about the ins and outs of viticulture and winemaking in Umbria’s beautiful Montefalco region.

30 Jul 201819min

Ep. 126 Monty Waldin interviews Paolo Montioni (Montioni Winery) | Discover Italian Regions: Umbria

Ep. 126 Monty Waldin interviews Paolo Montioni (Montioni Winery) | Discover Italian Regions: Umbria

In this episode Monty Waldin continues his journey through the land of Sagrantino in Montefalco, Umbria. Monty meets Paolo Montioni, owner of the Montioni Winery. Monty and Paolo discuss the work undertaken in the vineyard and in the cellar to produce Sagrantino wines. The Montioni family is also involved in olive oil production at their local oil mill. Tune in also to learn all about pairing Sagrantino with truffle- and porcini-based dishes.

17 Jul 201815min

Ep. 124 Monty Waldin interviews Sara Goretti (Goretti Winery) | Discover Italian Regions: Umbria

Ep. 124 Monty Waldin interviews Sara Goretti (Goretti Winery) | Discover Italian Regions: Umbria

In this episode Monty Waldin meets Sara Goretti, whose family wineries Vini Goretti are located in Umbria. Sara’s wineries produce Sagrantino, Grechetto, and Trebbiano Toscano wines. Monty and Sara talk about the international markets for Sagrantino. Sara talks abut unusual wine and food pairings, matching Sagrantino with Korean spicy soup, Japanese fish tartare or grilled salmon. Sara also talks about traditional Umbrian dishes such as the Torta al Testo or the Umbricelli pasta. Sara also presents one of their reds, l’Arringatore (a blend of Sangiovese, Merlot, and Ciliegiolo), that will make you talk a lot after drinking it! Tune in also to learn more about Nonna Marcella Goretti’s cooking classes and the wine therapy sessions offered at the Goretti winery!

16 Jul 201825min

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