Ep. 2189 Paul Mabray | Masterclass US Wine Market with Barbara Fitzgerald

Ep. 2189 Paul Mabray | Masterclass US Wine Market with Barbara Fitzgerald

Welcome to Episode 2189 of the Italian Wine Podcast. In this episode of Masterclass US Wine Market, host Barbara Fitzgerald interviews the Napa-based wine entrepreneur Paul Mabray. In this episode, they explore the macro-level changes shaping the wine industry and how wineries are adapting through digital strategies. They dive into the successes and challenges faced by online wine businesses and analyze their evolving role in the market. Lastly, they discuss the digital transformation journey of wineries, from small family-run operations to large-scale producers, uncovering insights for businesses of all sizes. More about today’s guest: Paul Mabray has been a powerful agent for change in the wine industry for over twenty years. He has been at the forefront of significant digital trends in the wine industry, working with WineShopper.com and Wine.com when they entered the wine-digital space. He founded two companies that changed the digital landscape in the US wine market, first by introducing winery e-commerce with Inertia Beverage Group, which transformed into WineDirect.com pioneering winery e-commerce, and then again by introducing social media and social customer relationship management with VinTank.com. Connect: Website: https://transformingwine.substack.com/ LinkeIn: https://www.linkedin.com/in/pmabray/ Instagram: https://www.instagram.com/pmabray/ Facebook: https://www.facebook.com/pmabray/ X: https://x.com/pmabray More about today’s host: With a career of nearly two decades in the wine industry, Barbara specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries. As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US. Connect: Instagram: https://www.instagram.com/aprilabottiglia LinkedIn: https://www.linkedin.com/in/barbara-fitzgerald-iwa/ Website: https://www.aprilacreative.com _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/ Facebook: https://www.facebook.com/ItalianWinePodcast Twitter: https://www.twitter.com/itawinepodcast Tiktok: https://www.tiktok.com/@mammajumboshrimp LinkedIn: https://www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!

Episoder(2569)

Ep. 49 Monty Waldin interviews Sean O'Callaghan (Il Guercio wine project in Chianti Classico) | Discover Italian Regions: Tuscany / Toscana

Ep. 49 Monty Waldin interviews Sean O'Callaghan (Il Guercio wine project in Chianti Classico) | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin talks to Sean O'Callaghan who recently started a new wine project called Il Guercio in Chianti Classico. Tune in to discover another compelling story about wine making and the history of the one of the most famous wine areas in Italy and in the world.

1 Aug 201719min

Ep. 48 Monty Waldin interviews Michael Schmelzer (Monte Bernardi Winery) | Discover Italian Regions: Tuscany / Toscana

Ep. 48 Monty Waldin interviews Michael Schmelzer (Monte Bernardi Winery) | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin interviews Michael Schmelzer, owner of the Monte Bernardi Winery in Chianti Classico. A German-American producer who arrived in Tuscany in 2003, Michael tells Monty about his viticulture studies in Australia and his "Retromarcia" wine-making philosophy --literally meaning reverse but also the name of one of their wines-- implying the commitment to go "back to simple and straight-forward Chianti Classico." Tune in for an exciting conversation about Sangiovese, Chianti Classico, and biodynamic wine-making.

31 Jul 201719min

Ep. 47 Monty Waldin interviews John Baum (The Winemakers Club, London) | Italian Wine Personalities

Ep. 47 Monty Waldin interviews John Baum (The Winemakers Club, London) | Italian Wine Personalities

In this episode Monty Waldin meets John Baum, Director of the Winemakers Club in London. John tells Monty about his career in the world of Italian wine and his fondness for the Italian regional wines of Calabria and Basilicata. Monty and John also discuss winemaking trends in popular wine regions such as Chianti.

25 Jul 201710min

Ep. 46 Monty Waldin interviews Laura Bianchi (Castello di Monsanto) | Discover Italian Regions: Tuscany / Toscana

Ep. 46 Monty Waldin interviews Laura Bianchi (Castello di Monsanto) | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin talks to Laura Bianchi, owner of Castello di Monsanto winery in Barberino Val d’Elsa in Tuscany. Laura tells Monty about the story of her family, her vineyards, and her forays in the wine business, when she was just a young woman. Laura also teaches Monty some Italian proverbs about wine, whereby you can’t have 'la botte piena' and 'la moglie ubriaca'! Tune in for some Chianti conversations and folk wisdom!

24 Jul 201712min

Ep. 45 Monty Waldin interviews Stefano Chiarlo (Michele Chiarlo Winery) | Discover Italian Regions: Piedmont / Piemonte

Ep. 45 Monty Waldin interviews Stefano Chiarlo (Michele Chiarlo Winery) | Discover Italian Regions: Piedmont / Piemonte

In this episode Monty Waldin meets Stefano Chiarlo of the Michele Chiarlo Winery in Calamandrana, Asti. Stefano tells Monty about his family history and his own wine-making philosophy. He also recommends a walk in the vineyard as the perfect way to enjoy the territory and appreciate the wine. Tune in for another exciting conversation about the great Piedmontese wines Barolo and Barbera!

18 Jul 201715min

Ep. 44 Monty Waldin interviews Ben Robson, Italian wine Importer at Bat & Bottle Wine Merchants | Italian Wine Personalities

Ep. 44 Monty Waldin interviews Ben Robson, Italian wine Importer at Bat & Bottle Wine Merchants | Italian Wine Personalities

In episode 44 Monty Waldin takes us to England to meet Ben Robson, wine merchant at Bat & Bottle in Oakham, Rutland, that specializes in Italian wine. Ben talks about sales trends of Italian wine in England and his love for Italy and Piemonte. Ben also discusses the enormous potential of the Aglianico grape and his hopes for a growth in Lambrusco. Cin Cin with Italian Wine People from all over the world!

17 Jul 20178min

Ep. 43 Monty Waldin interviews Swedish Sommelier Anna Ronngren | Italian Wine Personalities

Ep. 43 Monty Waldin interviews Swedish Sommelier Anna Ronngren | Italian Wine Personalities

In episode 43 we take a virtual journey to Northern Europe to learn more about the appreciation of Italian wine in Sweden. Monty Waldin is joined by Anna Ronngren Head Sommelier at Restaurant Frantzén in Stockholm. Anna and Monty delve into an interesting conversation about the Swedish market for Italian wine. Anna also talks about wine and food pairings and her favorite combinations of Italian wine with Swedish food. Thirsty and hungry yet?

12 Jul 20176min

Ep. 42 Monty Waldin interviews Alessandro Ceretto (Ceretto Wines) | Discover Italian Regions: Piedmont / Piemonte

Ep. 42 Monty Waldin interviews Alessandro Ceretto (Ceretto Wines) | Discover Italian Regions: Piedmont / Piemonte

In this episode Monty Waldin meets Alessandro Ceretto from Ceretto Wines in the beautiful Unesco World Heritage Landscape of Langhe in Piedmont. Monty and Alessandro talk about the terroir, organic and biodynamic farming methods, and Ceretto’s famous wines: Barolo, Barbaresco, and Arneis. Join us for another #ItalianWine journey in one of the most famous wine regions.

10 Jul 201711min

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