#23: Google Penalizes AI-Generated Content, Responsible AI Guidelines, and AI’s Impact on Local News

#23: Google Penalizes AI-Generated Content, Responsible AI Guidelines, and AI’s Impact on Local News

This week Paul and Mike talk about three news stories and happenings in the world of artificial intelligence, and they break down their importance to marketers. In a word (or two): buckle up.

Well-known marketer Neil Patel recently revealed the results of Google’s latest algorithm updates on sites he owns that have AI-generated copy—and the results weren’t pretty. Patel disclosed that he has “100 experimental sites that use AI-written content.” He claims the sites are simply to figure out how Google perceives AI-written content, not to “game” the algorithm. Regardless of the motivation, he sure found out.

Next, Boston Consulting Group, BCG, recently released its guidelines for how companies should approach AI based on its Responsible AI Leader Blueprint. BCG defines responsible AI as “developing and operating artificial intelligence systems that align with organizational values and widely accepted standards of right and wrong while achieving transformative business impact.

And finally, earlier this year, the Partnership on AI did work on better understanding how AI will change the local news landscape by talking to 9 different experts in the space, including prominent media outlets and technologists. The Partnership on AI is a major nonprofit that was founded by Amazon, Facebook, Google, DeepMind, Microsoft, and IBM to research and share best practices around the development and deployment of artificial intelligence.

Listen to the conversation.

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Episoder(246)

#245: OpenAI DevDay and Dots, OpenAI’s Safety Crisis, Trump Renames Artificial Intelligence & Anthropic Targets Pre-Thanksgiving IPO Ad:

#245: OpenAI DevDay and Dots, OpenAI’s Safety Crisis, Trump Renames Artificial Intelligence & Anthropic Targets Pre-Thanksgiving IPO Ad:

An OpenAI safety researcher resigned and published an essay arguing the company's safety culture can't keep up with its own release pace; the same week OpenAI fired three safety researchers and cancel...

6 Okt 1h 32min

#244: How Alibaba.com Is Building the Future of Agent-to-Agent Commerce

#244: How Alibaba.com Is Building the Future of Agent-to-Agent Commerce

Kuo Zhang, president of Alibaba.com, believes B2B commerce is becoming agent-to-agent. He joins Mike Kaput to explain Accio, Alibaba.com's agent platform, and how it collapses a 60-step sourcing proce...

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#243: GPT-6 Sol and Luna, Opus 5.5, the New Microsoft Copilot, Jensen Huang vs. AI Doomers & Introducing AI Score

#243: GPT-6 Sol and Luna, Opus 5.5, the New Microsoft Copilot, Jensen Huang vs. AI Doomers & Introducing AI Score

Three big model updates landed at once, GPT-6 Sol and Luna, Claude Opus 5.5, and Microsoft's redesigned Copilot, and the story isn't raw intelligence, it's reliability, efficiency, and a new "per-task...

29 Sep 1h 31min

#242: How Baptist Health’s Marketing Team Took the Lead on AI Transformation

#242: How Baptist Health’s Marketing Team Took the Lead on AI Transformation

One task at Baptist Health used to take about 10 hours a week. Now it takes roughly two minutes, and that's just one piece of a two-year AI transformation. Christine Kotler, Chief Marketing & Communic...

24 Sep 44min

#241: Pacing the Frontier Gets Political, Why AI Labs Could Keep the Best Models for Themselves & Introducing the AI Transformation Blueprint

#241: Pacing the Frontier Gets Political, Why AI Labs Could Keep the Best Models for Themselves & Introducing the AI Transformation Blueprint

AI-safety pacing became a political fight this week: Trump versus a bipartisan push, with data centers and the midterms in the middle. Paul and Mike go deeper on the part that matters more: the wideni...

22 Sep 1h 36min

#240: How David’s Bridal Is Rebuilding a 76-Year-Old Business Around AI

#240: How David’s Bridal Is Rebuilding a 76-Year-Old Business Around AI

David's Bridal was built around one thing for 75 years: the dress. In this AI Transformations episode, Elina Vilk (President & Chief Business Officer) and Mike Ball (Head of Product) join Mike Kaput t...

17 Sep 36min

#239: Labs Agree to Pace AI, OpenAI’s Math Breakthrough, AI Jobs Apocalypse Postponed & Jensen Declares AGI

#239: Labs Agree to Pace AI, OpenAI’s Math Breakthrough, AI Jobs Apocalypse Postponed & Jensen Declares AGI

A former OpenAI and Anthropic researcher resigned with a warning that went viral, reigniting the "should we slow down?" debate. Then OpenAI said an internal model solved the Navier–Stokes Millennium P...

15 Sep 1h 34min

#238: How a 700-Person Bank Is Using AI to Build Apps, Agents, and Digital Employees

#238: How a 700-Person Bank Is Using AI to Build Apps, Agents, and Digital Employees

A smaller bank replaced a $375,000 software contract by building its own tool, and now runs named "digital employees" that answer tickets, review its websites, and message staff in Teams. This is what...

10 Sep 38min

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