#25: What Is ChatGPT, What It Means for Marketing, and How It Will Change Business As We Know It

#25: What Is ChatGPT, What It Means for Marketing, and How It Will Change Business As We Know It

Paul and Mike are back on The Marketing AI Show covering this week's top stories in AI, marketing, and business. This week, ChatGPT takes center stage, but there are also some other developments worth mentioning.

On November 30, OpenAI launched ChatGPT, a chatbot that anyone can converse with by typing in text prompts. All you have to do is type in a question or a command, and ChatGPT produces a response. Now, this sounds simple, but everyone in the AI world is positively stunned by the result. That’s because, as Kevin Roose at the New York Times puts it, “ChatGPT is, quite simply, the best artificial intelligence chatbot ever released to the general public.” Our team tested it out, and we share our results.

ChatGPT isn’t just a big deal for marketing. Some commentators have started to connect the dots about what ChatGPT means for business as a whole, the economy, and society.

We also discuss Meta's CICERO, the Lensa app, Runway's funding, DeepNash, Character.ai, and more.


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Episoder(246)

#245: OpenAI DevDay and Dots, OpenAI’s Safety Crisis, Trump Renames Artificial Intelligence & Anthropic Targets Pre-Thanksgiving IPO Ad:

#245: OpenAI DevDay and Dots, OpenAI’s Safety Crisis, Trump Renames Artificial Intelligence & Anthropic Targets Pre-Thanksgiving IPO Ad:

An OpenAI safety researcher resigned and published an essay arguing the company's safety culture can't keep up with its own release pace; the same week OpenAI fired three safety researchers and cancel...

6 Okt 1h 32min

#244: How Alibaba.com Is Building the Future of Agent-to-Agent Commerce

#244: How Alibaba.com Is Building the Future of Agent-to-Agent Commerce

Kuo Zhang, president of Alibaba.com, believes B2B commerce is becoming agent-to-agent. He joins Mike Kaput to explain Accio, Alibaba.com's agent platform, and how it collapses a 60-step sourcing proce...

1 Okt 47min

#243: GPT-6 Sol and Luna, Opus 5.5, the New Microsoft Copilot, Jensen Huang vs. AI Doomers & Introducing AI Score

#243: GPT-6 Sol and Luna, Opus 5.5, the New Microsoft Copilot, Jensen Huang vs. AI Doomers & Introducing AI Score

Three big model updates landed at once, GPT-6 Sol and Luna, Claude Opus 5.5, and Microsoft's redesigned Copilot, and the story isn't raw intelligence, it's reliability, efficiency, and a new "per-task...

29 Sep 1h 31min

#242: How Baptist Health’s Marketing Team Took the Lead on AI Transformation

#242: How Baptist Health’s Marketing Team Took the Lead on AI Transformation

One task at Baptist Health used to take about 10 hours a week. Now it takes roughly two minutes, and that's just one piece of a two-year AI transformation. Christine Kotler, Chief Marketing & Communic...

24 Sep 44min

#241: Pacing the Frontier Gets Political, Why AI Labs Could Keep the Best Models for Themselves & Introducing the AI Transformation Blueprint

#241: Pacing the Frontier Gets Political, Why AI Labs Could Keep the Best Models for Themselves & Introducing the AI Transformation Blueprint

AI-safety pacing became a political fight this week: Trump versus a bipartisan push, with data centers and the midterms in the middle. Paul and Mike go deeper on the part that matters more: the wideni...

22 Sep 1h 36min

#240: How David’s Bridal Is Rebuilding a 76-Year-Old Business Around AI

#240: How David’s Bridal Is Rebuilding a 76-Year-Old Business Around AI

David's Bridal was built around one thing for 75 years: the dress. In this AI Transformations episode, Elina Vilk (President & Chief Business Officer) and Mike Ball (Head of Product) join Mike Kaput t...

17 Sep 36min

#239: Labs Agree to Pace AI, OpenAI’s Math Breakthrough, AI Jobs Apocalypse Postponed & Jensen Declares AGI

#239: Labs Agree to Pace AI, OpenAI’s Math Breakthrough, AI Jobs Apocalypse Postponed & Jensen Declares AGI

A former OpenAI and Anthropic researcher resigned with a warning that went viral, reigniting the "should we slow down?" debate. Then OpenAI said an internal model solved the Navier–Stokes Millennium P...

15 Sep 1h 34min

#238: How a 700-Person Bank Is Using AI to Build Apps, Agents, and Digital Employees

#238: How a 700-Person Bank Is Using AI to Build Apps, Agents, and Digital Employees

A smaller bank replaced a $375,000 software contract by building its own tool, and now runs named "digital employees" that answer tickets, review its websites, and message staff in Teams. This is what...

10 Sep 38min

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