#39: GPT-4 Is Here, Google and Microsoft Embed AI Into Core Products, and U.S. Copyright Office Says You Don’t Own AI-Generated Content

In what may have been the biggest week in marketing AI (to date), we have a lot to review in this week’s podcast, so let’s jump right in.

GPT-4 is released to the public

The week started with the much-anticipated release of GPT-4, the latest, most powerful version of OpenAI’s large language model. And it’s now is being integrated into existing products via API, as well as ChatGPT.

According to OpenAI, “GPT-4 can solve difficult problems with greater accuracy, thanks to its broader general knowledge and problem-solving abilities.” OpenAI says that GPT-4 surpasses ChatGPT in its reasoning capabilities. In fact, the new model was tested on the Uniform Bar Exam, where it scored in the 90th percentile compared to ChatGPT’s 10th percentile score.

GPT-4 will be able to accept images as input;. OpenAI demoed one jaw-dropping example of the model being able to generate code for a webpage based on a hand-drawn sketch of what the webpage should look like.

Has OpenAI veered too far away from its non-profit roots? Is a company with “open” in the name being as forthcoming as they should be? Paul and Mike discuss.

Microsoft and Google embed AI in their core products

Google just announced that developers will now have access to its PaLM API, which gives them the ability to build on top of Google’s language models in Google Cloud. The company also announced generative AI features coming to Google Workspace, the firm’s productivity suite. That means you’ll soon see generative AI features in Gmail and Docs that draft copy on any given topic for you.

At the same time, Microsoft announced Microsoft 365 Copilot, an AI tool that is “your copilot for work.” According to the company, Copilot combines the power of large language models with your data in the Microsoft Graph and Microsoft 365 apps to increase productivity.

That happens in two ways, says Microsoft. First, Copilot works alongside you in popular apps like PowerPoint, Word, and Outlook to increase productivity. For instance, in Word, it can now generate drafts for you. In PowerPoint, you can use natural language prompts to create presentations. Copilot also enables a new feature called “Business Chat” that surfaces insights from data across your company and makes performing tasks easier. Our team watched the launch demo, and some instant applications came to mind.

The U.S. Copyright Office is getting involved…so make sure you’re not breaking any laws.

Warning: If you’re using generative AI tools to create content—articles, blog posts, books, images, software, songs, videos, etc—you do not own that content, according to the U.S. Copyright Office. That means anyone can reproduce it without your permission, create derivative works from it, display it, perform it, and sell it.

On Mar 16, 2023, the Copyright Office launched an initiative to examine the copyright law and policy issues raised by AI, including the scope of copyright in works generated using AI tools and the use of copyrighted materials in AI training.

“This initiative is in direct response to the recent striking advances in generative AI technologies and their rapidly growing use by individuals and businesses. The Copyright Office has received requests from Congress and members of the public, including creators and AI users, to examine the issues raised for copyright, and it is already receiving applications for registration of works including AI-generated content.”

The Office also issued updated registration guidance that has an immediate effect on your ability to protect your original works.

Paul and Mike discuss ways to use AI-powered technologies that are legal, and what tech companies need to address with their tools.

Listen to this week’s episode on your favorite podcast player, and be sure to explore the links below for more thoughts and perspectives on these important topics.