Story: How To Make Your Offering Compelling To The Perfect Person w/ Donald Miller

Story: How To Make Your Offering Compelling To The Perfect Person w/ Donald Miller

Everyone lives in their own story. They are a character in their story. If you want to offer them something, a product, a service, a message, your influence, a helping hand…whatever, you want to enter their story. The master of this is Donald Miller. I first met Don through his spiritually based memoirs. Don was a writer. An artist. Over time he sold zillions of books to people like me and along the way learned how to translate his gift of storywriting to the world of business. He started a company called Storyline and I attended his very first conference in Portland, OR with my Dad, brother, and uncle. Following is a conversation I had when Don had just released his book, Building a StoryBrand: Clarify Your Message So Customers Will Listen. In it he flips our perspective of how to promote what we have to offer to the public. It’s not about our product or service, it is about the customer. Don takes us through the structure of a good storyline and how we can, and must apply it to our offerings in this format; “A CHARACTER who wants something encounters a PROBLEM before they can get it. At the peak of their despair, a GUIDE steps into their lives, gives them a PLAN, and CALLS THEM TO ACTION. That action helps them avoid FAILURE and ends in SUCCESS.” You can find Don at storybrand.com Sign up for a $1/month trial period at shopify.com/kevin Go to shipstation.com and use code KEVIN to sign up for your FREE 60-day trial Get 20% off your first probiotic membership order at pendulumlife.com/drivesyou Go to cozyearth.com/driven and use code DRIVEN for an exclusive 40% discount Use my promo code WHATDRIVESYOU for 10% off on any CleanMyMac's subscription plans Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(1663)

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In today’s culture I feel we have conflated beliefs with facts. I view us as a culture at war with our perspectives. We are seldom arguing about literal facts. Look at the news headlines, social media...

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In 2022 I was deep into therapy regarding my marriage and myself. My counselor at the time recommended a book, “​​I Don't Want to Talk About It: Overcoming the Secret Legacy of Male Depression,” by a ...

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Authentically Connect With Others By First Connecting With Yourself & Your Motives w/ Pulitzer Prize-Winning Journalist Charles Duhigg

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If I asked you why we communicate with others, what would your reply be? I think my mind initially went to sharing information. But as you will soon hear, my guest cites that only 15-18% of our daily ...

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Hard Resets Of Your Mind To Expand Your Perspectives About Yourself & Life w/ World Record Explorer Colin O'Brady

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Severe Transformation: How Accountability & Causation Motivated Andre Norman From Prison Gang Boss To Ambassador Of Hope

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There are plenty of rags to riches stories, that while I honor greatly, don’t specifically stand out to me. But this one…this one did. Andre Norman wasn’t just in prison. And maximum security prison a...

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