118: Bill Canady – Profitable Growth

118: Bill Canady – Profitable Growth

Guest: Bill Canady

Guest Bio:

Bill Canady has over 30 years of experience as a global business executive in a variety of industries and markets focused on industrial and consumer products and services. As a leader, he concentrates on aligning with key stakeholders to set a clear and compelling vision that will rally an organization to drive growth, control cost, and increase profitability. One of the keys to his success is he develops strong leaders and management teams and establishes deep relationships. His experience encompasses global public, private, and sponsor owned companies.

Bill is the CEO of both OTC Industrial Technologies and Arrowhead Engineered Products (AEP). OTC is an industrial distribution company located in Columbus, OH, that has $1 billion in sales with 1,900+employees and over 60 sales/distribution offices in 40 states.

During his tenure, OTC has grown revenues by more than 43% and earnings over 78%. AEP is a leading supplier of non-discretionary, mission-critical, aftermarket replacement parts for a wide variety of motorized vehicles and equipment headquartered in Blaine, MN, and has $1.5
billion in sales with 3600+ employees and sell in over 50 countries. During his career, Bill has been responsible for leading several organizations through their most important challenges and opportunities, often in complicated regulatory, investor, and media environments. He discovered a passion and knack for the art and science of business. Taking the tools and techniques that he developed for growing multibillion dollar companies, he created the Profitable Growth Operating System (PGOS) and set out to help owners and operators around the world profitably grow their companies.

PGOS is a time-tested set of simple tools and process that fosters a common culture creating value for all stakeholders: customers, employees, suppliers, and shareholders. PGOS shows how to increase the productivity of assets, increase profits, and make better decisions at every level of a business.

Bill graduated summa cum laude from Elmhurst University with a Bachelor of Science in Business Administration and received his MBA from the University of Chicago, Booth School of Business. He is a veteran of the United States Navy.

Guest Links:

https://https//billcanady.com

Key Points:

Importance of Taking Risks:

  • Bill stresses the importance of stepping out of one’s comfort zone. He believes that growth requires taking calculated risks and putting yourself out there.

Developing Strong Leaders:

  • As a CEO, Bill believes that leaders should set clear goals and let their teams figure out how to achieve them. His approach focuses on empowering leaders to take ownership of their responsibilities, rather than micromanaging them. This builds confidence and leadership skills in team members.

  • A critical aspect of Bill’s leadership style is the balance between providing direction (goal-setting) and giving teams autonomy to develop strategies. He compares leadership to being a parent—guiding without doing the work for the team, allowing them to take charge and develop their skills.

Profitable Growth Operating System (PGOS):

  • Bill's PGOS focuses on 5 key areas to drive profitable growth: Strategy (how to grow), Segmentation (80/20 analysis to focus on the most profitable opportunities), Talent (recruiting, retaining, and developing the right people), M&A (acquisitions to accelerate growth), and Lean (efficiency). His system is about using the right tools at the right time to grow a business profitably.

  • A frequent mistake for business owners is failing to pivot when their company outgrows the early startup phase. Initially, they may take any job or customer, but as the business grows, they must focus on more strategic growth opportunities to ensure profitability. Recognizing when to transition and evolve the business model is crucial.

Continued Business Growth:

  • Business owners may take on more responsibilities that fall outside their expertise and eventually become overwhelmed.

  • Business owners must recognize that they can't do everything themselves. They need to let go of tasks they're not good at and focus on their core competencies. Say no to tasks that aren't profitable or aligned with their core strengths. This allows for a more focused and scalable business model.

  • As the business grows, it reaches a point where the owner must hire people, delegate control, and trust others with responsibilities. This is often a difficult transition, especially for entrepreneurs who are used to doing everything themselves.

Focus on Core Competencies:

  • Just as in business development, it’s important to focus on what the business does best. Trying to serve everyone or do everything can dilute efforts. Defining an "ideal prospect" is a crucial first step.

Case Study:

  • One business owner, John, focused on doing great work with a small team and maintained steady growth. The other owner, while successful, failed to replicate his success at a larger scale. The second owner didn’t focus on his core strengths or delegate effectively, which limited his ability to scale beyond his initial success.

  • The successful business owner grew his business by focusing on what he did best—closing deals in a niche market. He scaled by hiring people to handle the rest, allowing him to focus on what he was most skilled at.

  • One business grew substantially by replicating its success, while the other remained stagnant because the owner couldn’t figure out how to scale or replicate himself.

  • The key to scaling a business is taking calculated risks—trusting others, delegating, and focusing on what the business does best. Until an entrepreneur is willing to take that risk, they may remain stuck in a cycle of limited growth.

About Salesology®: Conversations with Sales Leaders

Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.

Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs.

If you are a business owner or sales manager with an underperforming sales team, let’s talk. Click here to schedule a time.

Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated!

To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and check out our website at http://www.gosalesology.

Episoder(150)

038: Laura Posey: Simple Success Plans

038: Laura Posey: Simple Success Plans

Guest: Laura Posey   Guest Bio: Laura Posey is an internationally-recognized speaker, author, and consultant.  She is known as The Simple Planning Specialist for her unique ability to simply and easily laser-focus her clients to get dramatic results. Her Simple Success Roadmap is used by over 3000 companies from startups to Fortune 100.  She is the author of "How to Plan Your Entire Year On One Sheet Of Paper", and co-author with Jack Canfield of "Mastering The Art Of Success".   Guest Links: https://simplesuccessplans.com/daily/     About Salesology®: Conversations with Sales Leaders Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

13 Mar 202332min

037: Alice Heiman: How to Energize Sales

037: Alice Heiman: How to Energize Sales

Guest: Alice Heiman   Guest Bio: As Chief Sales Energizer, Alice is internationally known for her expertise in elevating sales to increase valuation for companies with a B2B sale that have exceptional growth potential. Spending her time strategizing with CEOs, company leaders and their sales leadership to build the strategies that find new business and grow existing accounts is her passion. Her clients love her spirit and the way she energizes their sales organization. She’s the host of the popular podcast, Sales Talk for CEOs. Alice dedicates time to local entrepreneurs by teaching at the University of Nevada in the entrepreneurship minor which she helped inspire. Alice also serves on the board of several growing companies to energize and elevate their sales. When she is not guiding CEOs to elevate their sales, she can be found hanging out with her family, walking, snow skiing, sailing in Lake Tahoe, volunteering in the community, or reading a book in her backyard.   Guest Links: https://aliceheiman.com/podcast   About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

6 Mar 202344min

036: Bill Prater: Master & Scale Your Business

036: Bill Prater: Master & Scale Your Business

Guest:  Bill Prater   Guest Bio: Founder & CEO of Business Mastery & the Creator of Scaleology, Bill earned his reputation as America’s Business Alchemist™ by helping business owners and entrepreneurs break free of inertia and accelerate into the future they dream of. He loves nothing better than sharing what he has learned by working with those who are dissatisfied with the status quo and eager to transform themselves and their business. He created Scaleology® and the Business Mastery System™ as the core foundational principles of dynamic and continuous business growth. A typical client of his sees their company rising to a position of preeminence and is not satisfied with just “getting to the next level”.   Guest Links: Interactive Workshop: “Produce A Full Day’s Results In One Hour”   Books: Business Mastery: Dominate Your Market: How to Quadruple Revenue in Four Steps (Business Mastery Series Book 1)   About Salesology®: Conversations with Sales Leaders Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

27 Feb 202342min

035: Jeff Bajorek: Sell with Integrity

035: Jeff Bajorek: Sell with Integrity

Guest:  Jeff Bajorek Guest Bio: Jeff Bajorek empowers and enables salespeople by instilling belief in their sales methodologies. When you’re aligned with what you do, you can do your best work. You never sell better than when you #SellLikeYou.   Learn more at jeffbajorek.com, or follow him on LinkedIn.   Guest Links: Jeffbajorek.com/8reasons   Books: Rethink The Way You Sell: The Five Forgotten Fundamentals of Prospecting   About Salesology®: Conversations with Sales Leaders Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

20 Feb 202338min

034: Julie Hansen: Acting for Sales

034: Julie Hansen: Acting for Sales

Guest:  Julie Hansen Guest Bio: Julie Hansen helps sales teams master the Virtual Selling Stage and develop stronger buyer connections and engagement to drive sales. Julie is the author of three sales books, including Look Me In The Eye: Using Video to Build Relationships with Customers, Partners, & Teams, which was named the Top Sales Book of 2021. She is also the creator of the Selling On Video Master Class. In addition to an award-winning sales career, Julie worked as a professional actor performing in over 75 plays, commercials, movies and television shows, including HBO’s Sex & the City. Julie currently “performs” at workshops and speaking engagements for sales organizations around the world.   Guest Links: Free Guide: Top 10 Virtual Credibility Crushers   Book on Amazon: Look Me in the Eye: Using Video to Build Relationships with Customers, Partners and Teams Website:  https://juliehansen.live/ LinkedIn: www.linkedin.com/in/juliehansensalestraining Books: Act Like a Sales Pro: How to Command the Business Stage and Dramatically Increase Your Sales with Proven Acting Technique Look Me In the Eye: Using Video to Build Relationships with Customers, Partners and Teams Sales Presentations For Dummies   About Salesology®: Conversations with Sales Leaders Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

13 Feb 202340min

033: Lisa Magnuson: Top Line Sales

033: Lisa Magnuson: Top Line Sales

Guest: Lisa Magnuson Guest Bio: Lisa Magnuson works with Sales VP’s and their senior salespeople to develop and close their largest opportunities. She calls them 5X deals and she guides opportunity teams through the long, complex, and messy journey to ultimately ‘Ring the bell’ with big wins.   Guest Links: Pre-call Prep Guide   Books: The TOP Sales Leader Playbook: How to Win 5X Deals Repeatedly  The TOP Seller Advantage: Powerful Strategies to Build Long-Term Executive Relationships   The 48-Hour Rule and Other Strategies for Career Survival LinkedIn Learning Courses: How to Effectively Engage Executives Pre-call Prep for Virtual or In Person Deals Books: The TOP Sales Leader Playbook: How to Win 5X Deals Repeatedly  The TOP Seller Advantage: Powerful Strategies to Build Long-Term Executive Relationships   3 Secrets to Increase Sales with Existing Customers   About Salesology®: Conversations with Sales Leaders Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

6 Feb 202337min

032: John Tiene: What is Sales Leadership?

032: John Tiene: What is Sales Leadership?

Guest: John Tiene Guest Bio: A former insurance company executive and recognized leader in the property/casualty insurance industry, John is president of Argonne Associates LLC, a management consulting company and serves as Managing Director of Strategic Agency Partners, an agency network operating in New Jersey and eastern Pennsylvania. SAP is a fast-growing organization with more than a dozen agencies and over 20 retail offices. He is the former CEO and shareholder of ANE, Agency Network Exchange, LLC. Under John’s leadership, ANE became the 11th largest agency network in the nation with more than $1B in combined agency premium. During his time at ANE, John served on a number of insurance company advisory boards and councils including Selective Insurance, AmTrust Financial and Nationwide. He was Director of Personal Lines Sales and Marketing for OneBeacon Insurance Group, Ltd. responsible for the company’s personal lines sales and marketing activities in eight states. For more than a decade he was the chief lobbyist and spokesman for the Garden State’s $12B property/casualty insurance industry.     About Salesology®: Conversations with Sales Leaders Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

30 Jan 202344min

031: Wesleyne Whittaker-Greer: Transforming Sales

031: Wesleyne Whittaker-Greer: Transforming Sales

Guest: Wesleyne Guest Bio: As a sales and leadership expert with more than 13 years of experience, Wesleyne Whittaker-Greer understands the challenges involved in being at the pinnacle of your profession. Transformed Sales is a company that is dedicated to combining Wesleyne’s love for sales with her passion for coaching. Throughout her career, she has demonstrated a strong ability to develop revenue through sales, marketing, and ongoing customer support. Many accolades have resulted from her efforts, including multiple “sales team of the year” awards and “sales excellence” awards. Her process empowers, coaches, and transforms underperforming sales managers into confident sales leaders. Wesleyne’s unique approach to sales leadership involves both coaching to develop leadership skills and creating out-of-the-box strategies to ensure that everyone on the team becomes a sales superstar with a singular goal for her clients - generating more repeatable revenue.     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

23 Jan 202331min

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