The Future Awaits with Soj Jibowu

The Future Awaits with Soj Jibowu

We’ve heard Gandhi’s advice to, “Be the change you wish to see in the world.”.” Well, I would like to adapt that a bit: “ If you want to see a change, create the change you want to see!” This challenge is accepted by the Founder of Varlo Apparel, Soj Jibowu, presenting the fastest growing apparel company in multisport.

Soj started his triathlon journey circa 2016. At TBL we’ve always advised that you don’t have to buy fancy clothing or equipment to get started. Varlo Apparel agrees! Soj is very resourceful and made every penny count to create this exciting brand. He has over 60 races under his belt, and he is a former Division 1 athlete, with many school records. As a younger athlete, he could not have imagined that everything he had learned would be challenged someday.

After a few years in sport, Soj researched everything he could about apparel brands because he knew he would only have one shot to get it right. Soj’s vision is not just to have the best apparel company, but to change the landscape of the sport and introduce it to as many people as can be reached. Varlo is not just apparel. It’s a lifestyle!

This apparel brand sponsors pro athletes and supports a growing team of ambassadors. So, what’s next for Varlo? Anything they can dream about, as the future awaits.

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