119: Richard Cogswell – The Cultural Sales Leader

119: Richard Cogswell – The Cultural Sales Leader

Guest: Richard Cogswell

Guest Bio:

Richard Cogswell is a people-first sales leader. He is an organizational team builder who believes that people, vision, values, and behaviors build winning sales cultures. Richard has held multiple senior sales leadership positions within a number of industries, working across EMEA, the United States, and APAC, within startups and listed multinational companies. Whether newly hired or promoted, or for those with experience already gained on the journey, Richard aims to show a methodology focused on how you might best lay down the foundations for exponential and sustained growth through the sales leadership function, and critically through the catalyst of culture. You can find out more from Richard at www.richardcogswell.com

Guest Links:

Email Rich, rich_cogswell@hotmail.com, for a free chapter from his new book, The Cultural Sales Leader.

Guest Points:

The Importance of Sales Leadership Training:

  • Companies often promote high-performing salespeople into leadership roles without training, assuming natural sales ability translates to management skills. Leadership training is crucial as it equips individuals to manage teams, strategize, and build a successful sales environment. Just as salespeople ask customers for investment in products, leaders need to ask their companies to invest in their development to ensure long-term success.

Key Challenges for Sales Managers:

  • As a sales leader, you must understand the motivations of individual team members and how to align them to broader business goals. Leadership requires thinking beyond personal sales performance to focus on the larger company objectives and sales strategies. New sales managers may face pressure to meet numbers without sufficient training or guidance, often leading to "busy work" rather than effective leadership.

Sales leaders must align different departments to the sales strategy and ensure that everyone is working towards common goals.

The Importance of Sales Culture:

  • Culture is the "how" and "why" of an organization. Strong, lived culture creates behaviors that lead to results. Culture is delicate and can easily deteriorate if not actively maintained. Leadership must tend to it and ensure that it is consistently reinforced throughout the organization. A cultural sales leader must ensure that the team is aligned with the company's mission and values.

Building a High-Performance Sales Team:

  • Sales teams need clarity on priorities, key behaviors, and the strategies to win. Simplifying objectives helps teams focus and drive results. Asking team members for their own sales plans fosters ownership and buy-in. It ensures that they think strategically and have a stake in achieving the targets. Creating a simple, one-page document outlining key objectives, behaviors, and strategies ensures everyone in the organization is aligned and working towards the same goals.

Leadership and Responsibility:

  • Sales leaders should empower their team to think creatively and solve problems independently. Sales leaders should continuously engage with the team to understand their challenges and provide support. Leaders must ensure that sales efforts are aligned with broader company goals, incorporating feedback from all departments and focusing on long-term growth, not just short-term targets.

Long-Term Success and Ambition:

  • A strong sales culture can coexist with ambition and high performance. The most successful teams combine cultural alignment with long-term strategic thinking, creating a sense of growth and success over time. Sales leaders should look beyond the immediate financial year and think in terms of three-to-five-year goals, including opening new markets or enhancing products based on customer feedback. These "big bets" shape the future of the company.

About Salesology®: Conversations with Sales Leaders

Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.

Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs.

If you are a business owner or sales manager with an underperforming sales team, let’s talk. Click here to schedule a time.

Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated!

To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and check out our website at http://www.gosalesology.

Episoder(151)

055: Adam Houlahan – LinkedIn Strategist

055: Adam Houlahan – LinkedIn Strategist

Guest: Adam Houlahan   Guest Bio: Adam Houlahan is an International Keynote Speaker specializing in LinkedIn strategies for entrepreneurs, and CEO of one of the few truly global LinkedIn agencies, Prominence Global. He hosts arguably the world’s largest free online LinkedIn training event with thousands of people registering 5 times each year. He is considered to be one of the world’s leading experts in harnessing the power of LinkedIn for business.   Adam is also the author of three Amazon best-selling books Social Media Secret Sauce, The LinkedIn Playbook, and Influencer. Adam co-authored a fourth international best-seller Better Business, Better Life, Better World.  He believes real and meaningful change comes through the world’s entrepreneurs. His purpose is to positively impact 12 million people in need and has surpassed 8 million impacts on the way to that target.      Guest Links: https://assessment.prominence.global/linkedin-productivity   Books: Influencer: The 9 step guide to becoming highly influential in any industry The Linkedin Playbook: Contacts to Customers. Engage>Connect>Convert The LinkedIn Playbook: Contacts to Customers. Engage. Connect. Convert Influencer : The 9 step guide to becoming highly influential in any industry Social Media Secret Sauce: From 0 to 200,000 Followers in 1 Hour a Day INFLUENCER: The 9 Step Guide To Becoming Highly Influential In Any Industry Influencer: The 9 step guide to becoming highly influential in any industry 3rd 2023 Update ed. Edition   About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at  http://www.gosalesology.com

10 Jul 202330min

054: Darin Dawson – Rehumanize Sales

054: Darin Dawson – Rehumanize Sales

Guest: Darin Dawson   Guest Bio: Darin Dawson is the Co-Founder and President of BombBomb, a Human-Centered communication Platform that enables users to use simple, personal video messages to leverage their best asset … themselves. Darin leads all sales, marketing, customer success and product development at BombBomb, a fast-growing, Colorado-based software company. He’s on a mission to re-humanize the planet and he wants to start with your business communication. He believes that human beings have intrinsic value and that every person deserves to be seen, heard and understood. That’s why he co-founded BombBomb.   Guest Links: bombbomb.com/freebook     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at  http://www.gosalesology.com

3 Jul 202340min

053: Heather Pearce Campbell – The Legal Website Warrior

053: Heather Pearce Campbell – The Legal Website Warrior

Guest: Heather Pearce Campbell   Guest Bio: Heather Pearce Campbell is a warrior mama, nature lover, and dedicated attorney and legal coach for world-changing entrepreneurs. Based in Seattle, she is mom to two little, wild munchkins, and founder of Pearce Law PLLC, home to her legal practice. She is also the creator of The Legal Website Warrior®, an online business that provides legal education and support to information entrepreneurs (coaches, consultants, online educators, speakers & authors) around the U.S. and the world. She hoards information, paper, and books while secretly dreaming of becoming a minimalist, and relishes an occasional rare night with her hubby when the kiddos are miraculously asleep and she can soak up HGTV without guilt. Heather is also the host of the Guts, Grit & Great Business™ podcast.   Guest Links: Legal Basics Bootcamp: https://www.legalwebsitewarrior.com/legalbasicsbootcamp/ [Summary of Legal Basics Bootcamp]: In this FREE Legal Basics Bootcamp, get access to essential legal information for entrepreneurs building successful businesses, including: a simple framework for business protection with each short video providing specific takeaways, specific action steps that you can take following each video to make sure you are getting started on the right path, access to additional tools and resources to assist you on your business building journey, and training on how to protect personal assets, intellectual property, client relationships, your income and your business. By the end you will have a clear path for getting started on creating your own Legal Roadmap for your business, essential for your success!   Social Media Profiles: www.facebook.com/HeatherPearceCampbell www.linkedin.com/in/HeatherPearceCampbell www.twitter.com/_HeatherPearce     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

26 Jun 202340min

052: Suzanne Paling – Sales Management Done Right

052: Suzanne Paling – Sales Management Done Right

Guest: Suzanne Paling   Guest Bio: Suzanne Paling, a recognized leader in sales management, has over 25 years of experience in sales management consulting and coaching. She has helped more than 60 companies improve their sales performance and processes. Clients include product and service firms in the manufacturing, software, publishing, distribution, medical, and construction industries. Docurated selected Suzanne’s blog as one of their “Top 50 Sales Management Blogs.” Suzanne is the author of two award-winning books The Accidental Sales Manager, (Entrepreneur Press) and The Sales Leader’s Problem Solver (Career Press) and co-hosts the Podcast Sales Hiring Straight Talk.   Guest Links: https://www.salesmanagementservices.com/download-ebooks   Social Media Profile: https://www.linkedin.com/in/suzannepaling/ Book: Guest: Suzanne Paling Guest Bio: Suzanne Paling, a recognized leader in sales management, has over 25 years of experience in sales management consulting and coaching. She has helped more than 60 companies improve their sales performance and processes. Clients include product and service firms in the manufacturing, software, publishing, distribution, medical, and construction industries. Docurated selected Suzanne’s blog as one of their “Top 50 Sales Management Blogs.” Suzanne is the author of two award-winning books The Accidental Sales Manager, (Entrepreneur Press) and The Sales Leader’s Problem Solver (Career Press) and co-hosts the Podcast Sales Hiring Straight Talk. Guest Links: https://www.salesmanagementservices.com/download-ebooks Social Media Profile: https://www.linkedin.com/in/suzannepaling/ Books: The Sales Leader's Problem Solver: Practical Solutions to Conquer Management Mess-ups, Handle Difficult Sales Reps, and Make the Most of Every Opportunity About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

19 Jun 202331min

051: Tom Jackobs – The Jackobs’ Effect on Sales Conversion

051: Tom Jackobs – The Jackobs’ Effect on Sales Conversion

Guest: Tom Jackobs   Guest Bio: To say Tom has been through a few things in his 30+ years of being an entrepreneur is an understatement. He’s had more failures than successes, but wouldn’t have it any other way. In 2017 he sold his fitness business which he owned for 9 years to become the Impact Pilot, helping entrepreneurs generate more income through better sales conversion strategy and using stories to sell. Tom has a BFA Degree in Theatre from DePaul University in Chicago and holds his private pilot license for single-engine airplanes and is SCUBA certified. He has licenses for Land, Sea and Air, which will come in handy during the apocalypse. He’s been a contributor to CBS Radio in Houston, a guest on Great Day Houston television show, Univision Television, Fox 26 News, KPRC Channel 2 and The CW Houston. He is also a presenter at the Small Business Development Center (SBDC) in Houston.  Guest Links: https://www.TomJackobs.com/3Keys   Social Media Profiles: https://www.linkedin.com/in/trainertom/ https://twitter.com/tomjackobs https://www.facebook.com/jackobseffect      About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

12 Jun 202331min

050: Kim Clark – The Fine Art of Not Saying Stupid Sh*t

050: Kim Clark – The Fine Art of Not Saying Stupid Sh*t

Guest: Kim Clark   Guest Bio: Kim Clark helps communicators and content creators learn and apply Diversity, Equity, and Inclusion to engage leaders & employees in DEI work. She is the co-author of The Conscious Communicator: The fine art of not saying stupid sh*t, an Amazon #1 bestseller and is leading the work to help organizations build trust and reputation through DEI communications and social justice messaging skills and processes. Her career spans documentary filmmaking, teaching at San Jose State University, and leading global internal communication teams at KLA, PayPal, GoDaddy, and GitHub. She is known for her ability to facilitate sensitive yet urgent conversations to make meaningful progress in creating inclusive workplaces. Her focus is helping communicators and content creators understand and act on their role in DEI. She speaks at conferences, designs custom workshops, writes inclusive communications guides, and consults with companies on all things related to diversity, equity, and inclusion communications. Guest Links: Free Gift: Four Signs of Performative Communications Download     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

5 Jun 202339min

049: Scott Aaron – LinkedIn Expert

049: Scott Aaron – LinkedIn Expert

Guest: Scott Aaron   Guest Bio: Internationally acclaimed and award-winning online marketer, 3x best-selling author, top podcaster, and speaker, Scott Aaron, is the go-to specialist in converting traffic, establishing connections, generating leads, creating sales, and building personal brands, all by using LinkedIn. Fully immersing himself in learning LinkedIn and social media strategies, Scott quickly gained traction as a leader in generating big results for other entrepreneurs, online business owners, and business coaches. Scott is passionate about helping fellow entrepreneurs achieve success while building their own network organically and without complicated and costly marketing tactics. His program has helped thousands experience explosive growth following his proven system and strategies. People-focused and result-driven, Scott’s strategic approach to teaching others how to create wealth online and organic traffic is the game changer when it comes to competing in a saturated digital world. Guest Links: www.scottaaron.net Books: Good Guys Always Win: How to Become Your Own Hero And Live The Life You Deserve The Network Marketing Academy The Marketing Workbook for LinkedIn The Linked-in Book For Network Marketing The LinkedIn® Book For Sales and Marketing   About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

26 Mai 202337min

048: Andrew Bryant: Self Leadership

048: Andrew Bryant: Self Leadership

Guest: Andrew Bryant   Guest Bio: Founder of Self Leadership International, Andrew Bryant is the author of four books, a Certified Speaking Professional, and an award-winning leadership coach. Andrew Bryant’s work on self-leadership has been cited in over 130 research papers and Ph.D. dissertations. His latest work, The New Leadership Playbook; Being Human Whilst Delivering Accelerated Results is changing the conversation about leadership. Andrew has worked with C-level executives from disruptive Silicon Valley Startups to complex Multinationals like Microsoft, Red Hat, Deloitte, Pfizer, and Visa. English by birth, Australian by passport, Brazilian by wife, and now living in Portugal after 17 years in Asia, Andrew is truly a Global Keynote Speaker and thought leader.   Guest Links: A free preview of The New Leadership Playbook. https://www.selfleadership.com/playbook-free-chapter   Social Media Profiles: https://www.linkedin.com/in/andrewbryant/ https://twitter.com/SelfLeadership   Books: Self-Leadership: How to Become a More Successful, Efficient, and Effective Leader from the Inside Out Flirting 101: How to Charm Your Way to Love, Friendship, and Success The New Leadership Playbook: Being human whilst successfully delivering accelerated results Self Leadership: 12 Powerful Mindsets & Methods to Win in Life & Business   About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

22 Mai 202329min

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